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Updated Apr 13, 2023

Stay in the Know: How to Keep Up With Digital Marketing Trends

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Jennifer Dublino, Contributing Writer

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Digital marketing is helping even the smallest companies bring in new business, and its future looks bright. Still, digital marketing is part of an overarching technology landscape that’s growing and changing rapidly. Marketers may find it challenging to keep up with evolving trends. 

To avoid choosing a digital marketing strategy that’s outdated, you need to stay abreast of the arena’s growth and understand how shifting practices will affect your business. 

We’ll explore strategies for staying up to date on the latest digital marketing trends so you can gain a competitive edge, attract higher website traffic, generate more sales leads, and successfully convert leads to customers. 

Additional quick tips

In addition to bolstering your digital marketing knowledge, try these tips to stay ahead of the curve. 

  • Do a marketing review at least every six months. Assess what’s working and what isn’t in your marketing plan. Allocate a percentage of your marketing budget for the next six months to try something new.
  • Monitor your social media mentions. Social media monitoring tools will tell you what your customers are saying about your business or brand. If you see that you’re a hot topic on a particular platform, try building your presence and possibly advertising there.
  • Monitor your competitors’ social mentions. If a competitor is heavily mentioned on a platform, consider whether you want to shift there to counter them and grab the customers for yourself.
  • Survey new customers. When you get a new customer, ask them how they found you. Keep and track this business survey data to spot trends.
  • Hire young people. Millennials and Gen Z employees are digital generations and may be aware of digital trends before you are.
  • Engage an outside marketing agency. Hiring a digital marketing expert or agency is an excellent way to stay on top of trends. Let your rep know you’re flexible and want to be updated on new trends, strategies and platforms.

Remaining flexible amid digital marketing trend fluctuations

Digital marketing success often involves trying new tools, techniques and strategies. Don’t hesitate to experiment. However, if you’re borrowing another company’s strategy, bear in mind that what worked for them may not work for you. If something doesn’t work, find out where you went wrong and improvise accordingly.

As technology changes, it’s essential to update your knowledge to improve digital marketing strategies. One of the easiest ways to do this is to continue your education and training. Through continuous learning, you’ll uncover the latest digital marketing possibilities and employ those strategies to stay one step ahead of your competitors.

Jaykishan Panchal contributed to the writing and research in this article.

author image
Jennifer Dublino, Contributing Writer
Jennifer Dublino is a prolific researcher, writer, and editor, specializing in topical, engaging, and informative content. She has written numerous e-books, slideshows, websites, landing pages, sales pages, email campaigns, blog posts, press releases and thought leadership articles. Topics include consumer financial services, home buying and finance, general business topics, health and wellness, neuroscience and neuromarketing, and B2B industrial products.
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