Social selling can revolutionize your sales approach, save significant time generating leads, and even eliminate cold calling.
Each social media platform, including Twitter, Instagram, Facebook and LinkedIn, has several ways to increase your brand awareness. For example, with social selling, sales representatives can laser-target prospects and build genuine relationships.
According to LinkedIn research, 90% of top salespeople use social selling tools. However, if you aren’t utilizing social media to increase sales, now is the time. According to Statista, over 4 billion people are projected to be using social media worldwide by 2025.
Social media platforms can help you build an online presence. However, you will need to experiment with which platforms are most beneficial for customer engagement. We have outlined a few popular social media options and how to use them to promote your business.
Once you set up a Twitter profile, learn Twitter lingo, follow other Twitter accounts and apply for Twitter verification (to show that your account is authentic), you can begin to use the platform to grow your business.
The best practice is to think before you tweet. Unfortunately, Twitter is full of accounts that didn’t do this, and your business doesn’t want negative attention. Your voice also must be consistent on Twitter or any social media platform to genuinely connect with your target audience. Once you get the hang of tweeting and amass a fair number of followers, Twitter Spaces allows you to host live audio events. You can invite Twitter users to join your chats by providing a clickable link in a tweet.
Use Twitter Analytics, Lists and advanced search to understand your audience and niche market quickly. With 350,000 tweets per minute, you will need to experiment with organic tweets, trending hashtags, visuals and what is the best time to post for your business.
witter allows you to promote your brand or a single tweet within a budget. Since Twitter hosts over 350 million users, it’s an excellent platform for A/B testing your ads and experimenting with reach.
When you sign up for Instagram, you will have the option of starting a business or creator (influencers, content creators and public figures) account type. It’s free to create an Instagram business profile, and there are a lot of benefits to using this rather than a personal profile, including extended content space for industry and contact information.
You can also schedule posts with a third-party application, access Instagram Insights and set up e-commerce with Instagram Shops. You may want to take advantage of Instagram advertising options and customer service messaging features.
Track your sales data with Instagram’s analytics or the best CRM software to determine when your customers make purchases for special events or holidays. Once you quantify the data, sync your content calendar to maximize sales.
Once you get acquainted with when and how your audience connects with your business Instagram account, you will need to mix Instagram formats to keep your feed engaging.
Instagram is all about getting the money shot. So it is a good idea to use photo editors and even hire photographers when your budget allows. This way you can give potential customers the best product shots possible. Post consistently on Instagram so your followers can count on seeing frequent content.
You’ll also want to swiftly respond to comments on your posts and any mentions of your brand on other accounts. You can quickly increase followers just by being active with your account. Use appropriate hashtags so that leads can find your business. Collaborating with influencers is also a great way to build your presence, no matter your budget.
To create a business Facebook page, you will need to have a personal account. Although a personal statement is required, your sensitive information won’t show on your business page.
When you complete your business page with the required information, you are ready to start posting. Facebook provides several ways to connect with your audience.
Determining which types of posts to make and when to post them will depend on your target audience and social media goals. Providing followers with valuable and informative content should fill most of your posts, with 20% or less used to advertise your brand. Learn more marketing strategies for Facebook.
Several tools can help you manage your Facebook business pages, such as Facebook Business Manager, Facebook Groups and the Facebook Messenger bot. You can also take advantage of Facebook’s powerful ad platform to boost your best posts while segmenting your audience. You can use social media marketing tools to help.
Ensuring that your LinkedIn company page is complete and accurate is the easiest way to get started with social selling. Go through your company profile and complete or update all the sections. You want to have attention-grabbing images and content. Keep your audience in mind while filling out your profile. What do you think they want to know about your company? Do a quick audit of your LinkedIn page periodically to make sure the information is relevant and current.
One aspect of the LinkedIn profile that few people take advantage of is the ability to attach multimedia to it. For example, adding whitepapers, case studies or other materials that highlight your company is a great way to polish your profile. [Learn how to create your business profile on LinkedIn.]
Luckily for you, LinkedIn already has a tool to help you become a more effective social seller; it’s called the LinkedIn Social Selling Index.
The LinkedIn SSI Score is a helpful metric to see how well optimized your profile is for social selling. The score is based on how well you do these four things:
Although LinkedIn’s SSI Score is a helpful tool, you shouldn’t rely on it, because a great score won’t make you a great social seller. Some of the score components can be boosted artificially by likes, connection requests, comments and messages. Social selling is a situation where it is crucial to focus on quality over quantity. Focus on providing quality content, making connections and building quality relationships.
Leverage LinkedIn for your marketing by posting engaging original content that establishes you as a thought leader in your industry.