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How to Navigate a Potentially Polarizing Partnership

by Amber Colley

The landscape of brand activism is changing. For some brands, letting their customers know that they care about more than just making a profit has paid off. For others, it has made the company stand out in the marketplace in an undesirable way, in some cases, it has cost them business.

How to QC Your Lead Follow-Up System

BY Matt D'Angelo

A good sales team and sales process is a vital part of any small business.

How to Create a Free Return Policy That Doesn't Hurt Your Bottom Line

BY Rafael Lourenco

Free and convenient return policies are a must for online retailers. Amazon, Zappos and other major players set this standard years ago. But now, many e-commerce merchants are struggling with a deluge of returns and return fraud.

Is video conferencing helpful for businesses?

25 responses5 years ago

Responses

How to Convert Old Customers Into Current Ones

BY Allan Dib

One of the quickest ways for your small business to increase sales is to get past customers to buy from you again.

How to Follow Up on Sales Leads

BY Bennett Conlin

Better sales follow-ups require better communication tactics.

Does Big Data have a pivotal role in the future of customer experience?

BY James Warner

Big Data is very important, and there is no doubt about this fact. Big Data has proven its mettle over the period of time. It has definitely become one of the most valuable, innovative and exciting technological offerings for the world.

Talking Shop: How to Compete Against Amazon

BY Chad Brooks

On the surface, trying to compete against a behemoth like Amazon can seem like an insurmountable task for small businesses. However, the right strategy can turn this into a David vs. Goliath success story.

The State of Small Businesses Since South Dakota vs. Wayfair

BY Bill Brunelle

Local retailers, brick-and-mortar businesses and Main Street groups can harness the momentum created by the South Dakota v. Wayfair decision to advocate for new local-friendly policies. For small businesses, these policy changes should be just the beginning.