The buying process has changed. People expect to have access to real customer reviews as part of their research and decision-making process. Modern marketing teams must understand how to engage with customers, secure real reviews and treat them as opportunities to tell their story.
Are elite salespeople born or made? After years of studying this subject, John Asher, CEO of Asher Sales Strategies, says, "Both." He's identified and developed five factors for sales success that can help business leaders and sales professionals grow their business.
Guided selling leads your customer to the best fit for them in your inventory. Use these five strategies for your online store.
You can't sell to businesses the same way you would to individual consumers. Here are some promotional tactics companies can use for B2B products.
As a B2B company, it's important that you are familiar with one of the most effective social networks, LinkedIn, and that you utilize it effectively. We'll take a deep dive into one of LinkedIn's most effective features and how to utilize it for maximum potential.
Every business needs a plan to attract, engage and convert leads. Check out this detailed sales funnel for ideas.
Prepare your sales hires for optimum performance with these seven tips.
To optimize a sales funnel effectively, you need total visibility over everything that happens across your sales department. Computer telephony integration (CTI) solutions that offer easy integration with existing CRM systems can help businesses increase efficiency, effectiveness and glean insights.
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Small businesses should add reviews and user-generated content to their product and service pages ahead of the upcoming holiday season to compete with top retailers and drive more sales.
Contrary to popular belief, with the right strategies, introverts make great salespeople. Here are some tips to get more comfortable selling your product.
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