Sometimes all you can do is cold outreach. The only problem is that email addresses aren't often publicly posted. Here's how you can find anyone's business email.
There comes a time when the only way to get in touch with someone is to cold-email them. But their email simply can't be found.
Although I'm an evangelist for inbound marketing, one of the only ways to get traction, especially in the beginning, is to focus on outbound efforts. Perhaps you need to ask for feedback, you're looking for an introduction, or you're hoping to land a sales call. If people aren't showing up to your website or getting in touch with you, perhaps you need to go out and prompt them yourself.
No matter the reason, people generally treat their email address similarly to their home address – they keep it as private as possible.
There's good reason for this:
- Inboxes are jam-packed already; no one wants to receive another email.
- Spam is a constant problem, no matter how protective you are of your email.
You can't blame people for not publicly posting their email address, but you can find ways around this problem. I'll quickly discuss how you can easily do this using just two free tools and a couple minutes of your time.
Basic info collection
Depending on how you were introduced or came to know the cold prospect, you may already have the few details that you need. Regardless, this will be super easy if you don't have the info, as all you really need is their name.
We'll use myself as an example. Then, no one can get mad at me for sharing their information.
Details we need:
- Full name
- Company website domain
Yes, that's it.
Best place to source this? LinkedIn. Like I said, too easy.
What's my name? Henry Foster. Let's say that's all you know at this point. Now we just have to find which company I work at so that you can figure out the domain.
Quick tip: If you do not want the prospect to know you viewed their profile before emailing them, follow these steps before clicking over to their profile.
Click on your account icon or picture in the top right, and select Settings and Privacy.
Click on the Privacy tab.
Scroll down to Profile Viewing Options and click Change on the right side.
Select Private Mode.
Now we're in ghost mode and the prospect won't know that we're viewing their profile.
We can search and easily find the company the individual works for, and then simply type the company into Google to find its domain name. When you search for me on LinkedIn, you'll see the company I work for, PTC, below my name. Throw this into Google and you'll easily see that the domain is PTC.com.
We officially have all the info we need, and it's time to move on to Tool No. 2.
Finding the email
With our small amount of info, we can now move over to a lead finder such as Voila Norbert.
Luckily, if we only need to find a couple of emails, it will be completely free. After signing up, we can simply enter the name and domain of the individual we plan on emailing, and their email address will be automatically generated.
If we want to do outreach at scale, that's entirely possible as well. Initially, we will have to collect the data of all the contacts we want to reach out to. We can organize it in a spreadsheet with "Name" and "Company Domain" as the two columns. Then, we simply upload it to Norbert, where the data will be processed and we will be able to download the list of email addresses.
Try it out yourself
The match rate of emails will not be perfect. Norbert and other email finders won't be able to find all the emails you want. Furthermore, they may provide email addresses that are inaccurate and lead to bounces.
Though not foolproof, it's a quick, easy and free way to find emails and engage in cold outreach, even at scale.
Well, the "at scale" part will cost some money, but if you work out a successful cold email strategy, it will be worth your effort and funds. Best of luck!