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Julie Thompson

Senior Writer & Expert on Business Operations
Introduction
About Me

With nearly two decades of experience under her belt, Julie Thompson is a seasoned B2B professional dedicated to enhancing business performance through strategic sales, marketing and operational initiatives. Her extensive portfolio boasts achievements in crafting brand standards, devising innovative marketing strategies, driving successful email campaigns and orchestrating impactful media outreach.

At business.com, Thompson covers branding, marketing, e-commerce and more.

Thompson’s expertise extends to Salesforce administration, database management and lead generation, reflecting her versatile skill set and hands-on approach to business enhancement. Through easily digestible guides, she demystifies complex topics such as SaaS technology, finance trends, HR practices and effective marketing and branding strategies. Moreover, Thompson’s commitment to fostering global entrepreneurship is evident through her contributions to Kiva, an organization dedicated to supporting small businesses in underserved communities worldwide.

Experience
Contributing Writer - B2B at business.com
July 2020 - Present
Freelance Writer - Digital Marketing and Personal Finance at Venture 4th Media
July 2019 - January 2023
Freelance Writer at BobVila.com
November 2020 - December 2020
Education
Eastern Illinois University
BA
Graphic Design
Julie's Activity
How Well Do You Handle Change? The Benefits of Being Adaptable - thumbnail
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How Well Do You Handle Change? The Benefits of Being Adaptable
How well do you handle change? The benefits of being adaptable in the workplace are innumerable. See the advantages and get adaptability tips.
Updated August 29, 2024
Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch - thumbnail
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Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
Learn how to feel more confident during sales presentations.
Updated August 27, 2024
article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.
Updated September 11, 2024
Broken Pedestals: The Dark Sides of 10 Popular CEOs - thumbnail
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Broken Pedestals: The Dark Sides of 10 Popular CEOs
Learn about the significant missteps of seven once-popular business leaders.
Updated August 29, 2024
90 Days to Prove Yourself: The Power of a Probationary Period - thumbnail
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90 Days to Prove Yourself: The Power of a Probationary Period
Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.
Updated March 02, 2023
article
5 Cringey Brand Fails on Social Media
See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.
Updated September 13, 2024
Financing Your Retail Store - thumbnail
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Financing Your Retail Store
Most entrepreneurs turn to small business loans when seeking startup cash, but there are other ways to raise working capital for a store. Learn more here.
Updated April 15, 2024
How to Find Anyone’s Business Email Address - thumbnail
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How to Find Anyone’s Business Email Address
Some businesses don’t post their email address anymore to avoid filling up their inbox. But you can still find that email address. Here's how.
Updated November 02, 2023
Why You Need to Worry About Employee Burnout - thumbnail
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Why You Need to Worry About Employee Burnout
Employee burnout isn't just a personal issue — it affects your entire organization. Find out the causes and how to address it.
Updated September 26, 2024
5 Feminine Traits That Make Leaders Great - thumbnail
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5 Feminine Traits That Make Leaders Great
Women bring many soft skills to their leadership style. Learn how humility, empathy, resilience, persuasiveness and spirit can lead to business success.
Updated August 29, 2024
How People Got Rich Without College - thumbnail
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How People Got Rich Without College
Society tells us to go to college, but that isn't the only route to financial freedom. Learn how starting a business and upskilling can lead to wealth.
Updated April 17, 2023
How Businesses Are Marketing Green Innovation - thumbnail
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How Businesses Are Marketing Green Innovation
Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.
Updated March 20, 2023
Building Brand Intimacy: How to Emotionally Connect With Customers - thumbnail
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Building Brand Intimacy: How to Emotionally Connect With Customers
Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.
Updated February 01, 2024
10 Ways Content from Influencers Helps Your Business Grow - thumbnail
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10 Ways Content from Influencers Helps Your Business Grow
Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.
Updated April 19, 2024
How Your Product Packaging Can Win Buyers’ Hearts - thumbnail
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How Your Product Packaging Can Win Buyers’ Hearts
Find out how product packaging can win over customers, and get tips for successful packaging strategies.
Updated September 13, 2024
Pets Go to Work: How to Create a Pet Policy for Your Office - thumbnail
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Pets Go to Work: How to Create a Pet Policy for Your Office
Pets in the workplace may boost productivity and motivation. Create a pet policy that accommodates pet owners and alleviates other employees' concerns.
Updated March 23, 2023
The Ads Affair: How the Industry Has Changed and Is Changing - thumbnail
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The Ads Affair: How the Industry Has Changed and Is Changing
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.
Updated November 02, 2023
What Is Workflow Automation? - thumbnail
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What Is Workflow Automation?
Automating manual processes improves efficiency and eliminates human error. Learn about workflow automation and how to create an automated workflow.
Updated April 18, 2024
How to Budget for Hourly Employees Annually - thumbnail
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How to Budget for Hourly Employees Annually
Many businesses hire hourly employees with varying hours. Learn how to determine and calculate the average cost of an hourly employee to your business.
Updated October 25, 2023
How to Build Trust With E-Commerce Customers - thumbnail
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How to Build Trust With E-Commerce Customers
Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
Updated November 01, 2023