Introduction
About Me
With nearly two decades of experience under her belt, Julie Thompson is a seasoned B2B professional dedicated to enhancing business performance through strategic sales, marketing and operational initiatives. Her extensive portfolio boasts achievements in crafting brand standards, devising innovative marketing strategies, driving successful email campaigns and orchestrating impactful media outreach.
At business.com, Thompson covers branding, marketing, e-commerce and more.
Thompson’s expertise extends to Salesforce administration, database management and lead generation, reflecting her versatile skill set and hands-on approach to business enhancement. Through easily digestible guides, she demystifies complex topics such as SaaS technology, finance trends, HR practices and effective marketing and branding strategies. Moreover, Thompson’s commitment to fostering global entrepreneurship is evident through her contributions to Kiva, an organization dedicated to supporting small businesses in underserved communities worldwide.
Experience
Contributing Writer - B2B
at
business.com
July 2020
-
Present
Freelance Writer - Digital Marketing and Personal Finance
at
Venture 4th Media
July 2019
-
January 2023
Freelance Writer
at
BobVila.com
November 2020
-
December 2020
Education
Eastern Illinois University
Degree:
BAField of Study:
Graphic DesignJulie's Activity
article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.
Updated June 26, 2024
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Broken Pedestals: The Dark Sides of 10 Popular CEOs Learn about the significant missteps of seven once-popular business leaders.
Updated August 29, 2024
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90 Days to Prove Yourself: The Power of a Probationary Period Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.
Updated November 06, 2024
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Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch Learn how to feel more confident during sales presentations.
Updated August 27, 2024
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How Open Office Plans Affect Workplace Productivity Open offices have pros and cons when it comes to productivity. Learn their upsides and drawbacks and how to maintain productivity in an open office plan.
Updated January 17, 2025
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Financing Your Retail Store Most entrepreneurs turn to small business loans when seeking startup cash, but there are other ways to raise working capital for a store. Learn more here.
Updated April 15, 2024
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How to Find Anyone’s Business Email Address Our step-by-step guide will help you find the email addresses you need. Plus, get proven tips for sending cold emails for your business.
Updated January 28, 2025
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How Well Do You Handle Change? The Benefits of Being Adaptable How well do you handle change? The benefits of being adaptable in the workplace are innumerable. See the advantages and get adaptability tips.
Updated August 29, 2024
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How Your Product Packaging Can Win Buyers’ Hearts Find out how product packaging can win over customers, and get tips for successful packaging strategies.
Updated April 05, 2024
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12 Ways Content Influencers Help Your Business Grow Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.
Updated March 03, 2025
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How to Build Trust With E-Commerce Customers Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
Updated November 01, 2023
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How People Got Rich Without College Society tells us to go to college, but that isn't the only route to financial freedom. Learn how starting a business and upskilling can lead to wealth.
Updated December 06, 2024
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5 Feminine Traits That Make Leaders Great Women bring many soft skills to their leadership style. Learn how humility, empathy, resilience, persuasiveness and spirit can lead to business success.
Updated January 31, 2025
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How Businesses Are Marketing Green Innovation Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.
Updated November 26, 2024
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8 Cringey Brand Fails on Social Media See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.
Updated December 11, 2024
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How to Plan for Hourly Employees in Your Budget Many businesses hire hourly employees with varying hours. Learn how to determine and calculate the average cost of an hourly employee to your business.
Updated January 23, 2025
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Pets Go to Work: How to Create a Pet Policy for Your Office Pets in the workplace may boost productivity and motivation. Create a pet policy that accommodates pet owners and alleviates other employees' concerns.
Updated January 02, 2025
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Why You Need to Worry About Employee Burnout Employee burnout isn't just a personal issue — it affects your entire organization. Find out the causes and how to address it.
Updated December 12, 2024
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Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.
Updated April 14, 2025
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These PR Mistakes Could Kill Your Business Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.
Updated July 24, 2024