There’s no question as to the importance of social media for business. What was initially a medium for personal entertainment and online socialization quickly transformed into one of the most common and effective marketing tools available for businesses. In fact, research from Statista found that nearly 92% of U.S. marketers in companies with more than 100 employees were expected to use social media marketing (SMM) in 2021. However, simply posting random product images on social media isn’t enough for a business to be successful with this type of marketing.
Companies benefit from creating a strategic social media approach that combines both paid and organic social media marketing tactics. In this article, we dive into the pros and cons of each option so you can use them to your advantage.