Social media is an essential and valuable marketing tool for small businesses. However, devoting the necessary time and resources to developing and implementing a solid social media strategy is often too much for a business owner to handle on their own. With social media marketing having grown from a hobby to a full-blown industry, small businesses often need a dedicated professional to handle a content’s high demands.
Before adding someone to your team for this role, it is crucial to understand what a social media manager does, what to look for in one, and how much you should pay them.
Whether you should hire an in-house social media manager or outsource the work to an agency or freelancer depends on your company, needs and goals.
“Usually, it is best to have someone in-house as a social media manager,” Suken Shah, CEO and founder of Envision Marketing, told us. “The person can be at the business day in and day out, sharing content from the business and the person knows what is taking place within the company at all times.
[However], the budget of the business also plays a role in which direction to go in. Sometimes there isn’t enough budget to be able to afford a full-time person, so an agency is a way to go.”
When deciding whether to have them in-house, you should also consider how closely you want to manage and communicate with your social media manager.
“It’s no secret that it is easier to directly manage in-house staff versus outsourced staff,” said Dave Hoch, founder and CEO of Colibrily. “Plus, you can modify and adjust your processes and goals without much headache when you can directly control the roles and responsibilities.”
Meanwhile, if you can afford a social media marketing agency’s services, you get access to a whole team of experienced professionals who know how to handle it all. They won’t know your brand as intimately as an in-house employee, which can be a drawback in some ways but also brings a fresh perspective to your social branding.
You can also outsource the job to a freelance social media marketer. This may be the most affordable option, but they also won’t know your brand as well as a full-time employee.