Considering that there are more than 4.89 billion social media users worldwide, your business cannot opt out of marketing via these channels. However, limiting your business’s social media presence to Facebook or X (formerly Twitter) just won’t cut it.
Today’s successful businesses are managing multiple social media accounts, gleaning significant marketing data and surpassing their competition. Let’s look at the benefits of managing multiple social media platforms and the best tips for doing so.
There are many reasons to have a presence on several social media platforms. If your business isn’t on multiple networks, you may be missing out on these opportunities.
You can’t depend on reaching your entire target demographic on a single networking site. While X and Facebook are the most popular choices, some businesses prefer Instagram, Pinterest, TikTok, LinkedIn, YouTube or niche social media websites.
Becoming part of more than one community will increase your reach and help you connect with more people. However, instead of signing up for every social media account possible, consider which sites your target audience will use the most.
You’ve heard “content is king,” and for good reason: The more quality content you have on the internet, the better your website will rank. Social media is part of the content that will boost your search engine rankings, thanks to the high page rankings of websites such as Facebook and X.
Successfully engaging with your social media audience can help you boost website traffic, improve your search engine results page ranking, and promote customer loyalty, link building and overall business longevity.
The last thing any company wants is a bad reputation, mainly when word can quickly spread online. Having a presence on multiple social media websites will allow you to track what is being said about your business. Customers will also get the opportunity to message you directly. Luckily, you can quickly extinguish any flames by being proactive and immediately responding to negative comments about your business, products or services.
If you get undesirable comments or questions, respond with a solution to your customer’s problem. This will show your audience that you want to resolve any issue they have, thus changing your reputation from bad to excellent.
Even if you aren’t a member of a particular social networking site, there’s a good chance your competition already is. Instead of letting them reap all of the benefits and potential customers you could be getting, you should also be a part of that networking community. It’s pretty easy to find out which social media sites your competitors are using, since most companies list their accounts on their websites.
Not every social media platform will work for everyone. However, diversifying your social media footprint is essential for reaching your maximum target audience. Consider using the following social media platforms to increase your online presence:
Now that you know the benefits of being active on multiple social media channels, let’s look at the best ways to manage these accounts.
Make sure to consider these areas of your social media content:
Managing multiple social media accounts can quickly get overwhelming. Plan your main posts in advance by creating an editorial calendar. This will keep you on track and help you post consistently high-quality content.
Sticking to your editorial calendar is important, but be flexible enough to go off script occasionally. Consider getting in on industry and viral trends, or offer surprise sales to keep your target audience engaged.
By utilizing social media management software, you can automate your posts to appear on multiple social media accounts. Software such as Buffer, Hootsuite or Sprout Social allows you to schedule, publish, respond to and analyze posts within a single dashboard.
Scheduling posts can help you optimize your engagement with your target audience. Restructure the same post for multiple social media accounts to get the most out of your marketing efforts.
The whole point of social media is to interact. Build in time daily or weekly to engage with your audience. Respond promptly to comments, mentions and direct messages.
Use this data to improve your product, service or business practices. Adding customer notes to your customer relationship management software can give you a better understanding of your audience’s needs.
Frequently analyze your social media accounts. Are they providing a return on investment? Do followers engage with your brand? Are there one or two accounts that outperform the rest?
Use each social network’s analytics to determine whether that platform is performing well. Feel free to switch things up or focus on the social media accounts that are doing the best.
B. newsletter is your digest of bite-sized news, thought & brand leadership, and entertainment. All in one email.
Our mission is to help you take your team, your business and your career to the next level. Whether you're here for product recommendations, research or career advice, we're happy you're here!