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Updated Feb 02, 2024

Why Every Business Should Be Using Multiple Social Media Accounts

Expand your range and target a wider audience with social media accounts on multiple platforms.

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Julie Thompson, Senior Writer & Expert on Business Operations
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Considering that there are more than 4.89 billion social media users worldwide, your business cannot opt out of marketing via these channels. However, limiting your business’s social media presence to Facebook or X (formerly Twitter) just won’t cut it.

Today’s successful businesses are managing multiple social media accounts, gleaning significant marketing data and surpassing their competition. Let’s look at the benefits of managing multiple social media platforms and the best tips for doing so.

Why businesses need multiple social media accounts

There are many reasons to have a presence on several social media platforms. If your business isn’t on multiple networks, you may be missing out on these opportunities.

1. You may not be reaching a portion of your audience.

You can’t depend on reaching your entire target demographic on a single networking site. While X and Facebook are the most popular choices, some businesses prefer Instagram, Pinterest, TikTok, LinkedIn, YouTube or niche social media websites.

Becoming part of more than one community will increase your reach and help you connect with more people. However, instead of signing up for every social media account possible, consider which sites your target audience will use the most.

2. You can improve your search engine rankings.

You’ve heard “content is king,” and for good reason: The more quality content you have on the internet, the better your website will rank. Social media is part of the content that will boost your search engine rankings, thanks to the high page rankings of websites such as Facebook and X.

Did You Know?Did you know
Successfully engaging with your social media audience can help you boost website traffic, improve your search engine results page ranking, and promote customer loyalty, link building and overall business longevity.

3. You can provide a better customer service experience.

The last thing any company wants is a bad reputation, mainly when word can quickly spread online. Having a presence on multiple social media websites will allow you to track what is being said about your business. Customers will also get the opportunity to message you directly. Luckily, you can quickly extinguish any flames by being proactive and immediately responding to negative comments about your business, products or services.

If you get undesirable comments or questions, respond with a solution to your customer’s problem. This will show your audience that you want to resolve any issue they have, thus changing your reputation from bad to excellent.

4. Your competition is already there.

Even if you aren’t a member of a particular social networking site, there’s a good chance your competition already is. Instead of letting them reap all of the benefits and potential customers you could be getting, you should also be a part of that networking community. It’s pretty easy to find out which social media sites your competitors are using, since most companies list their accounts on their websites.

Social media platforms to consider

Not every social media platform will work for everyone. However, diversifying your social media footprint is essential for reaching your maximum target audience. Consider using the following social media platforms to increase your online presence:

  • Facebook: Facebook is the world’s largest social media platform, with 2.9 billion monthly active users and the most diverse audience. Businesses highly prefer Facebook because it is a targeted digital advertising platform. Facebook also provides e-commerce integrations, allowing businesses to communicate and follow up with clients on Facebook Messenger.
  • YouTube: With over 2.2 billion users, YouTube is a massive platform that gives brands an unlimited amount of video hosting. Additionally, it provides access to a wider audience and can boost search engine optimization.
  • Instagram: Businesses enjoy Instagram, which has 1.4 billion active users, because it provides an easy way for companies to showcase their products. Instagram also allows users to do livestreams, as well as market and interact with fans in real time.
  • TikTok: With over 1 billion users, TikTok quickly rose to social media stardom. Businesses can benefit from TikTok by uploading raw how-to and behind-the-scenes videos. The true magic comes from directly responding to customer comments and questions with a short, personalized video. 
  • Pinterest: Most of Pinterest’s more than 460 million active users are women, making this platform great for businesses targeting this demographic. Pinterest also helps to generate quick and consistent website traffic. 
  • X (formerly Twitter): X is an excellent business platform because it has more than 400 million active users worldwide. Businesses like X because it gives them direct access to their customers, has advertising opportunities and allows you to check trending hashtags.
  • LinkedIn: As a social media platform for professionals, LinkedIn offers a variety of benefits to businesses. Notably, LinkedIn provides direct access to business-minded professionals who often seek to collaborate with like-minded people. It also offers digital advertising options and various ways to engage, such as by composing short articles.

How to manage multiple social media accounts

Now that you know the benefits of being active on multiple social media channels, let’s look at the best ways to manage these accounts. 

Optimize your content

Make sure to consider these areas of your social media content:

  • Consistency: Instead of posting when you have time, post at the exact time every day so your audience knows when to expect it.
  • Quality content: Have something meaningful and interesting to say.
  • Images: Don’t post just links and text. People love pictures and infographics, and visuals are processed faster in the brain.

Plan ahead

Managing multiple social media accounts can quickly get overwhelming. Plan your main posts in advance by creating an editorial calendar. This will keep you on track and help you post consistently high-quality content.

TipBottom line
Sticking to your editorial calendar is important, but be flexible enough to go off script occasionally. Consider getting in on industry and viral trends, or offer surprise sales to keep your target audience engaged.

Automate posts

By utilizing social media management software, you can automate your posts to appear on multiple social media accounts. Software such as Buffer, Hootsuite or Sprout Social allows you to schedule, publish, respond to and analyze posts within a single dashboard.

Scheduling posts can help you optimize your engagement with your target audience. Restructure the same post for multiple social media accounts to get the most out of your marketing efforts.

Engage

The whole point of social media is to interact. Build in time daily or weekly to engage with your audience. Respond promptly to comments, mentions and direct messages.

Use this data to improve your product, service or business practices. Adding customer notes to your customer relationship management software can give you a better understanding of your audience’s needs.

Refine your strategy

Frequently analyze your social media accounts. Are they providing a return on investment? Do followers engage with your brand? Are there one or two accounts that outperform the rest?

Use each social network’s analytics to determine whether that platform is performing well. Feel free to switch things up or focus on the social media accounts that are doing the best.

author image
Julie Thompson, Senior Writer & Expert on Business Operations
With nearly two decades of experience under her belt, Julie Thompson is a seasoned B2B professional dedicated to enhancing business performance through strategic sales, marketing and operational initiatives. Her extensive portfolio boasts achievements in crafting brand standards, devising innovative marketing strategies, driving successful email campaigns and orchestrating impactful media outreach. Thompson's proficiency extends to Salesforce administration, database management and lead generation, reflecting her versatile skill set and hands-on approach to business enhancement. Through easily digestible guides, she demystifies complex topics such as SaaS technology, finance trends, HR practices and effective marketing and branding strategies. Moreover, Thompson's commitment to fostering global entrepreneurship is evident through her contributions to Kiva, an organization dedicated to supporting small businesses in underserved communities worldwide.
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