The Best Way to Staff Your Business

Chad Brooks
, writer
Aug 16, 2018
Image Credit: Prostock-Studio / Getty Images

Sterling Staffing Solutions CEO Stephen Carter shares his tips on staffing your business.

Not having enough employees can seriously hinder your business, while having too many staff members can put an unnecessary dent in your bottom line.

Dialing in your staffing levels is critical to your company's success. Not having enough employees can seriously hinder your team's production, while having too many staff members puts an unnecessary dent in your bottom line. 

As CEO and partner of Sterling Staffing Solutions, Stephen Carter knows all about the importance of hiring the correct number of employees for a business. Sterling Staffing Solutions is a medical staffing firm in Texas that specializes in providing contract employment opportunities for medical professionals to home health agencies, hospices, hospitals, and rehab facilities. 

We recently spoke with Carter about the best way to determine how many employees your company needs, how to ensure new employees start off on the right foot and how long you should give struggling employees before making a change. Additionally, we asked him several rapid-fire questions about technology, his career and advice he has received over the years. 

The Interview

Q: What is the best way to determine how many employees your business needs? How do you know when you have too few or too many workers?

A: The first step is to create an organizational chart that clearly defines every job function required to effectively operate your company. Initially, multiple job functions may be covered by a small number of employees. For example, sales, operations and payroll is initially the CEO's responsibility. 

Image credit: Stephen Carter/Sterling Staffing Solutions

As your company grows, you will need to watch for indicators that the efficiency, productivity or quality of your work may be being impacted by inadequate staffing.  Examples of those indicators are more frequent service failures, a higher number of customer complaints, employee burnout, excessive overtime, an inability to fulfill new orders in a timely matter, etc. 

You should be able to develop statistical data tied to your industry that allows you to mathematically calculate when an employee hire is required. For example, in the healthcare staffing arena, we have determined that for every $35,000 to $50,000 in additional monthly revenue generated, there is a need to hire a new employee. 

An easy way to determine this calculation is to take your annual revenue divided by your average annual employee count and divide by 12 for the number of months. This will give you a number that reflects the amount of income required to sustain the productive employee. Obviously, there are other factors that impact this number, but it serves as a gauge for your organization. 

Technology and automation may be used to decelerate the need of hiring new employees. Investing in tools to make your existing employees more productive can alleviate the long-term cost of excessive employees. A capital investment in the short term can lead to long-term efficiencies and cost savings. 

Before making the decision to hire an employee, consider your resource options. If the increase in workload for your company is project-specific or more short-term, consider outsourcing those duties to a staffing company or consulting firm that specializes in those activities. 

For example, hiring a full-time accountant could be outsourced to a CPA firm or a bookkeeper. A six-month project that your company has won may call for a layoff at the end of the project. Laying off employees can negatively impact your firm's reputation. Additionally, training a new employee requires a significant amount of time and money invested. Make sure that investment makes sense. 

Q: When hiring employees, how much priority should you put on technical versus soft skills?

A:  The new hire must meet a minimum level of proficiency in the job function. You must know that they can get the standard requirements of the job done effectively. 

Next, consider the type of role you are hiring. If the role is more of an independent contributor role that has little to no impact on others and essentially works in a silo, the need for soft skills is probably minimal. 

On the other hand, if the role requires interactions with other employees, working on teams, or direct interaction with clients, the need for soft skills is much more important. 

Understanding your organization's culture is key as well. Bringing on an employee who is a high performer but has very limited social skills into an organization that has a close-knit environment could be a disaster. Some employees don't feel the need or lack the desire to interact with co-workers on any type of social level. If the culture of your company does not allow for that, it could be a problem.

Q: What are the benefits of using a staffing company when you need extra help?

A: There are a number of benefits, such as: 

  • The ability to fill a short-term need without the worry of a long-term financial commitment
  • Speed of filling a need with a vetted resource at often a higher level of quality
  • Experienced staffing resources often require a shorter ramp-up period
  • Resources can be increased or decreased very quickly
  • Avoid the requirement to cover tax and benefit burden
  • Resources have been screened via background checks, drug screenings, reference checks, etc.

Q: How do staffing firms handle background checks?

A: Prior to starting a resource with any client, background checks are completed. Depending on the client's requirements, background checks can be local, regional, national or international. Drug screenings can be conducted upon hire as well as randomly throughout the course of the project. These background checks are rerun annually. 

Q: What steps should a business have in place to ensure new employees get off on the right foot?

A: Ensure that on the first day of employment, the employee is set up with all required tools to do their job: computer, laptop, phone, email, security badge, office key, etc. 

Their formal orientation should include a clear description of the company's purpose, goals, mission vision; the organizational chart and description of other roles and responsibilities for their co-workers; and a clear job description for that employee's role. The orientation should also include an introduction to current staffers, a safety presentation, etc. 

You also want to discuss with staff in advance of the new employee's role and ensure that there is not any animosity regarding the new employee. Ensure a willingness from staff to help the employee succeed. 

Other steps include: 

  • Setting realistic goals upfront
  • Slow and deliberate training so that the new employee is not overwhelmed
  • A face-to-face meeting with upper management is always very helpful

Q: What are some common mistakes employers make that hurt new employees' chances for success?

A: They have ineffective orientation or training, they assign too many tasks too quickly and they have unrealistic expectations. They also don't appropriately prepare current staffers for new employees. 

Q: How long should you give a struggling employee time to get on the right path? What are some signs that a separation is the best move forward? 

A: Thirty days is the average time needed to get an employee struggling on the right path. But it is essential that the employee receives a formal PIP (Performance Improvement Plan) that clearly defines where deficiencies are, what is required to maintain a satisfactory rating and then provides that employee the tools or training needed to improve. 

One should always ensure that the appropriate training was provided. Further, recognizing that some employees learn in different ways – verbal, visual, on-the-job/do-it-yourself – is valuable as well. Identifying the appropriate method or combination of methods can ensure that the employee has been properly trained and rules out this stumbling block.

Rapid Fire

Q: What piece of technology could you not live without?

A: Our most utilized piece of technology is our medical electronic medical records system (EMR). Being in the healthcare industry, all clinical notes must be appropriately documented in a secure, confidential, HIPAA-compliant system. 

Our EMR system allows our clinicians to seamlessly record their patient treatment notes and save the documentation to a cloud. The EMR system can be accessed anywhere via Wi-Fi and allows immediate access to a patient's diagnosis, treatment plan, and treatment progress.

Q: What is the best piece of career advice you have ever been given?

A: As a young employee in corporate America, I learned from my fellow superstar co-worker to always show up to work 15 minutes before your other co-workers and leave five to 15 minutes after your last co-worker has left. This always ensures that you appropriately prepare for your day and to recap your day's activities at the end of the day. It also gives management and your fellow co-workers the perception that you are willing to go the extra mile and work harder than others. 

Additionally, at another company, our senior leadership team brought in a consultant to help fix our broken processes. The gentleman was very sharp and knowledgeable and seemed to be light years ahead of our company management team. He shared with me his key to success: constant learning. He told me that most people simply won't pick up a book, trade magazine or industry periodical and learn about their craft. Most won't take the time to attend development courses, trainings or conferences to learn about cutting-edge ideas or futuristic thinking. In short, they are lazy. 

They would rather pay someone who has taken the time to read, learn, grow on their own and can come put that knowledge into a quick concise package for them to quickly learn from. Essentially, the microwave approach. Quick and easy. He said that he was no smarter than anyone else. He was just willing to invest in himself and constantly be in a state of learning. Since that conversation, I've always tried to learn as much as possible. 

Q: What's the best book or blog you've read this year? 

A: "The Culture Code: The Secrets of Highly Successful Groups" by Daniel Coyle.

Q: What quality do you most seek in an employee?

A: The ability to learn quickly and to multitask.

Q: What's the biggest risk you've taken professionally? Did it pay off?

A: We started our staffing company in 2011. At that time, both myself and my partner were still fully engaged in other projects. My business partner was the CEO of an outpatient physical therapy clinic that was keeping him busy, and I was a senior manager for an engineering firm. Both of our careers were lucrative, but we wanted more, and we realized that our business idea had the potential to be something great. 

We managed our staffing company part-time and relied on an office manager to handle the daily operational tasks between 2011 and 2014. During this time, we realized modest growth. We could see the potential in the company, but the growth was stifled by our limited or partial commitment to it.  

In late 2014, I had gotten enough of corporate America and had to make a change.  Financially, I wasn't in the greatest position to jump out on my own but had faith that God and hard work would prevail. 

In 2014, I finally left corporate America to work full time as CEO of Sterling Staffing Solutions. I remember asking my wife for one year at this entrepreneurship thing – if it didn't work out, "I can always go get another job." Within the last 3.5 years, our company has grown by 450 percent and we are on target to have our biggest year yet. We've earned several accolades, including being identified on Inc. Magazine's 5,000 Fastest-Growing, Privately Held Companies in America for the past three years in a row. I would say that the risk definitely paid off.

Chad Brooks
Chad Brooks
Chad Brooks is a Chicago-based writer with more than 20 years of media experience. A graduate of Indiana University, Chad began his career with Business News Daily in 2011 as a freelance writer. In 2014, he joined the staff as a senior writer. Currently, Chad covers a wide range of B2B products and services, including business phone systems, time and attendance systems, payroll services, and conference call services. Before joining Business News Daily and, Chad spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago. Chad's first book, "How to Start a Home-Based App Development Business," was published in 2014. He lives with his wife and daughter in the Chicago suburbs.
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