The best email marketing services have extensive tools, such as an easy-to-use email editor, a large library of responsive templates, contact management, analytics and reporting, segmentation, A/B split testing, inbox preview, and automated tools.
View all our recommendations for email marketing services on our best picks page.
Overall, Campaigner has an impressive list of email marketing tools and a large template library. Its tools make it easy to create professional emails, manage a healthy contact list and create automated customer journeys. While it does offer a free trial, you have to provide a credit card before signing up. It doesn't have a free version.
Competitive Pricing and Terms
Like most other email marketing services, Campaigner's prices are based on the number of subscribers you have. All plans come with an array of helpful features, including chat support, an extensive knowledgebase, media hosting, a drag-and-drop email editor, contact management, segmentation tools, geolocation, exclusion lists, custom footers, A/B split testing, autoresponders, email reports, social media integration, and more than 900 templates.
- Campaigner's cheapest plan starts at $19.95 per month for up to 1,000 contacts. The next plan starts at $29.95 per month for up to 3,500 contacts.
- The most expensive plan starts at $550 per month for up to 100,000 contacts. This plan also includes workflows, static segment sampling and single opt-in forms.
- If you have a list with more than 100,000 subscribers, you need to contact Campaigner for a quote.
- If you prepay for a year, you receive an 18 percent discount.
While Campaigner doesn't have a free plan, it does have a 30-day free trial for businesses with up to 1,000 contacts. However, you have to sign up for the trial with a credit card. Most other email marketing services offer a free trial without a credit card.
Campaigner has a wide selection of email marketing tools that make creating campaigns a breeze.
A/B split testing: A/B split testing is designed to increase contact engagement, interactions and conversations. It allows you to test slight changes in your email marketing campaigns against different versions. You can test different subject lines and other variables. Once Campaigner determines which version gets the best results, it'll send the better email to the rest of your subscribers.
A/B split testing can also help you determine what day of the week and time of day has the best open rates, what subject line is most effective, and if the time of day affects the overall click rate.
Analytics: You can view open and click rates broken down by device, whether a campaign is marked as spam, bounce rates, and other statistics. It shows who is reading your email campaigns, social media shares and Google Analytics data.
Autoresponders: With Campaigner's autoresponders, you can send the right emails at the right time. You can schedule and send emails on a daily, weekly, monthly or annual basis on the dates you select. You can also send recurring emails such as renewal notices, reminders or monthly promotions. Pinpointe can be set to send out emails on your contacts' birthdays or anniversaries.
Contact lists: Campaigner's contact management tools make it easy to keep your contact lists healthy. Its Custom Fields feature lets you effectively target, segment and track your subscribers. You can include the custom field on signup forms to let contacts select their interests based on the fields you've added, send targets campaigns on their birthdays, and identify premium customers based on their past purchases.
You can quickly import your existing contacts with Gmail, Salesforce or another email program you use. You have the option to place signup forms on your website.
Deliverability: Campaigner has an in-house email delivery team to ensure your email lands in the right inboxes. Other deliverability tools include authentication standards, feedback loop subscription and complaint data analysis, comprehensive unsubscribe management, and CAN-SPAM compliance functionality.
Email editor: Campaigner's full email editor has a variety of features, including tables, personalization options and templates. You can edit and create emails with its editor, in HMTL or with plain text. If you're unsure how to create a professional-looking email, you can watch Campaigner's video tutorials to learn how to use its tools to best effect.
Email templates: Campaigner has more than 900 professionally designed templates that you can personalize with its full email editor. All templates are designed and optimized to be viewed on mobile, tablet or desktop screens.
With these email templates, you can easily create an email that matches the look of your website, create plain text emails, build your own template inside the email editor, or use your own code with the HTML uploader.
Media library: Campaigner's media library is a dedicated storage space where you can upload, organize and manage assets such as images and templates. You can also edit your images within the library.
Segmentation: With Campaigner's segmentation tools, you can deliver targeted messages to the right people. You can segment email campaigns based on age, gender, company size, industry, purchase history, job title and more.
Campaigner's Ease of Use
Campaigner has a drag-and-drop editor and a library of more than 900 templates that you can easily customize with your own colors, images and logos. However, we couldn't try out the editor or other tools such as list management or automation, because you have to provide a credit card to start a free trial.
If you have questions, you can contact Campaigner support by live chat, phone or email. It also has an online search tool to help you find answers, along with a resource center that includes video tutorials, infographics, webinars and case studies.
While Campaigner does offer a free trial, it makes you sign up with your credit card. Your card won't be charged until you agree to a plan, but most email marketing solutions don't require a credit card for free trials. Some email marketing solutions also offer a free version of their services, but Campaigner doesn't.