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Updated May 29, 2024

Pipedrive vs. monday sales CRM

Pipedrive and monday sales CRM are leading customer relationship management platforms for small businesses. Here's how they compare.

Mark Fairlie
Mark Fairlie, Senior Analyst & Expert on Business Ownership
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A editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity.

Table of Contents

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Editor's Rating9.5/10
Pipedrive logo
Editor's Rating9.4/10

Businesses invest in customer relationship management (CRM) software to manage leads and clients and nurture long-term success. Pipedrive and monday sales CRM are popular solutions that help companies boost sales and marketing performance, streamline workflow and improve communication. However, they accomplish these tasks in very different ways for different target customers. We’ll evaluate both platforms’ pricing structures and features to help you find the right CRM software for your business.

Pipedrive vs. monday CRM

Pipedrive vs. monday sales CRM Highlights

Pipedrive and monday are two of the best CRM software platforms on the market. Here’s an overview of their prices and services.



monday sales CRM

Starting prices

$14.90 (per user per month, billed annually)

$30 (three seats, billed annually)

Free trial for paid plans

Yes (14 days)

Yes (14 days)

Marketing campaigns

  • Integrated email marketing
  • Lead generation tools
  • Customizable templates
  • Email templates
  • Social media integration
  • Campaign tracking

Lead management

  • Smart contact data
  • Sales funnel optimization
  • Conversion tracking
  • Contact management
  • Lead progression
  • Deal stages

Omnichannel communications

  • SMS & MMS capabilities
  • Social media messaging
  • Voice calling
  • VoIP integration
  • Email client
  • Social media and SMS

Workflow automations

  • Pre-built automations
  • Task assignment
  • Sales assistant support
  • Included template workflows
  • Customized automations
  • Conditional-on-event triggers

Integrations and APIs

  • Extensive integrations
  • Customizable API
  • Real-time webhooks
  • Over 200 integrations
  • Powerful REST API
  • Apps to connect to popular software

Who Is Pipedrive For?

Pipedrive is an ideal choice for companies that rely on sales reps to close deals. We like that it handles complex, multistage and personalized deals superbly. You can customize workflows to move deals through the sales funnel more efficiently using 36 pre-built automations. Pipedrive’s Configure, Price, Quote (CPQ) feature for complex quoting is among the best in the market. The platform is also excellent for generating leads. Pipedrive understands its audience and provides a highly intuitive and functional CRM. Read our detailed Pipedrive CRM review to learn more about its robust features. 

Who Is monday sales CRM For?

monday sales CRM is an excellent solution for small and midsize businesses (SMBs) looking to improve their overall performance. We like that the all-in-one platform helps companies simplify relationship management, boost sales and marketing, and automate workflows to become more streamlined. The platform uses third-party apps to offer robust sales and marketing features, like customizable lead scoring, integrated campaign creation and real-time analytics. Reps, managers and executives gain a bird’s-eye view of operations via dashboard personalization and data visualizations. Read our in-depth monday sales CRM review to learn more about this intuitive, unified CRM.

Did You Know?Did you know
monday isn't just a CRM vendor. Read our review of monday email marketing and our monday CRM review to learn more about the company's other business software.

Pipedrive vs. monday sales CRM Comparison

Here’s how Pipedrive and monday sales CRM compare in pricing and essential CRM features such as marketing, lead management, communications, workflow automations and integrations.

Marketing Campaigns

Both monday sales CRM and Pipedrive have built-in marketing platforms that allow you to connect with fresh prospects to turn them into leads.

Pipedrive Marketing Campaign Features

  • Integrated email marketing: Pipedrive’s integrated email client and email marketing platform impressed us. This feature, available for a small additional monthly charge, allows users to send campaigns from their domain for added legitimacy. The platform’s drag-and-drop editor and extensive template selection enable easy email campaign customization. We also like Pipedrive’s ability to analyze campaign conversion metrics such as opens, clicks and subscribes.
  • Multichannel marketing capabilities: Third-party apps add omnichannel functions to Pipedrive. We were impressed that apps such as WhatsApp and Textedly (via Twilio) allow you to run text message marketing campaigns. You can also add VoIP functionality via providers like Aircall, JustCall and Ringover.
  • Lead generation tools: We like that you can use Pipedrive to generate sales leads and fill your sales funnel. LeadBooster ($39 monthly) helps businesses capture contact information from forms and chatbots on their website, acting as an effective first service line with excellent interaction quality.
  • Customizable campaign templates: We appreciate the platform’s email analytics tool, which provides insight into standard metrics like email open rates and successful lead conversion rates, including recipient interaction details. You can also run historical analyses to check long-term engagement and conversion trends.
Pipedrive email campaigns

Businesses can launch various types of email marketing campaigns within Pipedrive. Source: Pipedrive

monday Marketing Campaign Features

  • Email marketing platform: Unlike Pipedrive, monday relies on integrations with platforms like Mailchimp and Outlook for email marketing. You can create email campaign designs with drag-and-drop editors, find premade templates and themes, use market segmentation tools, schedule sends, and track performance, but you must connect to third-party apps for this functionality.
  • Multichannel marketing: We like how easy it is to run text message marketing campaigns with the Twilio integration. You can also plan social media marketing content on monday and track its performance. 
  • Telephone marketing: We like that monday helps you win customers over the phone by connecting with third-party apps such as PhoneBurner. You’ll gain features like outbound calling campaigns with auto-dialing, contact syncing, click to dial, call tracking and disposition logging.
Best Marketing Campaign Features
Both platforms offer similar marketing functionality. However, Pipedrive's email marketing system is built in, and the platform includes broader marketing features. We also like that you can buy decision-maker data with Pipedrive's LeadBooster add-on.
FYIDid you know
You can import cold email data into Pipedrive for email marketing campaigns. However, if you have a high email bounce rate and the company gets spam complaints, it may remove your permissions.

Lead Management

Pipedrive and monday sales CRM provide companies with various tools to help sales teams work with leads and increase conversion rates.

Pipedrive Lead Management Features

  • Customized sales workflows: Pipedrive helps sales representatives easily establish customized sales workflows. The system has 36 ready-to-use, modifiable automations that team members can share. We like that creating new automations is straightforward via forms or a drag-and-drop editor.
  • Contact data: Pipedrive’s Smart Contact Data feature impressed us. It automatically gathers prospect information from online sources like LinkedIn. This feature is particularly helpful for saving time when you’re dealing with SMB inquiries.
  • Sales tools: Pipedrive offers advanced functionalities, including a CPQ tool, via integration with third-party apps such as GleanQuote and Mobileforce. These integrations make it possible to generate accurate, intricate quotes based on existing product catalogs within Pipedrive.

monday Lead Management Features

  • Lead management automations: monday has preset automations that use trigger-condition-action formulas to automate tasks such as setting rep reminders, moving deals through stages, and sending reminder emails. You can also create custom lead management automations.
  • Lead scoring: We like monday’s flexible lead scoring function, which enables managers and sales reps to categorize and prioritize prospects. You can customize your lead-scoring criteria to suit your business.
  • Full-cycle management: We were impressed that monday lets you manage a lead through its entire life cycle, from initial generation, through custom stages, to the point of sale and beyond. Customizable dashboards with easy-to-understand data visualizations make it easy for reps and managers to track progress.

monday CRM lead management

monday’s lead management system lets you track leads throughout the customer life cycle. Source: monday

Best for Lead Management
This category's winner depends on your organization. Pipedrive wins this category if your business has complex, rep-dependent sales processes. If you have a more standard sales process, however, monday is the better choice.
TipBottom line
Pipedrive's system allows managers to check each rep's sales pipeline to help forecast incoming monthly revenues.

Omnichannel Communications

Pipedrive and monday sales CRM incorporate omnichannel, one-on-one communication very well.

Pipedrive Omnichannel Communications

  • Integrated email client: Syncing your existing email account with Pipedrive allows you to manage your messages directly from the platform’s Mail tab. We like how you can personalize emails with attachments, snippets and templates and monitor when and how often recipients open your emails.
  • Omnichannel capabilities: Pipedrive allows you to communicate with customers via various channels, including SMS, MMS, web chat and social media messaging (via third-party plug-ins).
  • Voice calling: Pipedrive accommodates voice calls through third-party apps such as Aircall, JustCall and Ringover. We were impressed by the and Tactiq call transcription apps, which save phone-based conversations on customers’ files for future reference.
Pipedrive communicating with prospects

Pipedrive lets you choose how you communicate with prospects, including by phone and email. Source: Pipedrive

monday Omnichannel Communications

  • Email apps: We appreciate that monday centralizes all email communications (and other communication forms). Although monday doesn’t have a built-in email client, you can easily integrate Gmail, Outlook and other email services. You can send, receive and manage emails and sync calendars without leaving your dashboard.
  • Voice integration: It’s easy to make and receive phone calls on monday with apps like PhoneBurner, Zoom and Aircall. Your team can access and call contacts directly from the platform, set follow-ups, add notes, and record and log conversations.
  • Multichannel communications: Move beyond email and voice with SMS campaigns via Twilio integrations. Other apps allow team members to message customers on Facebook Messenger or WhatsApp from within their monday dashboards.
Best for Omnichannel Communications
Pipedrive edges out monday in this category. It has a built-in email client, and its omnichannel functionality, particularly the voice call transcription, is executed better. However, for most SMBs, monday's features will be more than enough to stay in touch with clients.

Workflow Automation

CRM software records all staff and customer communications and analyzes this data to provide insights on how to improve business performance.

Pipedrive Workflow Automation Features

  • Pre-built and customizable workflows: Pipedrive offers 36 pre-built automations that users can adapt to their specific needs and share with colleagues. For example, you can initiate new client interactions with welcome campaigns and introduction emails.
  • Triggers and automations: We like that Pipedrive lets you create multiple sales funnels. Each can have unique triggers to initiate welcome emails, follow-up messages and follow-up calls.
  • Task assignment and notifications: Pipedrive’s Sales Assistant is a digital assistant that provides real-time guidance to help sales reps manage their daily tasks and workflows. We like that this feature adjusts to a business’s unique sales cycle, offering insight into automation and deal prioritization.

monday Workflow Automation Features

  • Template workflows: monday comes with various predefined automations and allows for custom workflow creation. We find its CRM-specific templates especially convenient for tasks such as organizing contacts, managing leads and creating optimized workflows.
  • Conditional triggers and actions: We like that users have the flexibility to create custom workflows that automate repetitive tasks.
  • Custom workflow creator: The platform offers extensive customization options. Although there’s a learning curve, the principle is straightforward: Choose a trigger, select a resulting action, and refine it later to reflect your business processes more accurately.
monday CRM workflow automations

monday makes it quick and easy to set up custom workflow automations. Source: monday

Best for Workflow Automation
Pipedrive takes the win for its comprehensive workflow features. While both platforms offer extensive and customizable automation options, the Sales Assistant's guidance is better for task management and revenue generation because of its ability to prioritize deals.


You can connect Pipedrive and monday to other business software using third-party integrations and APIs.

Pipedrive Integrations

  • Pipedrive Marketplace: The Pipedrive Marketplace includes 400 apps categorized by function, such as analytics or customer service. You can easily install these apps and manage them directly from your Pipedrive account settings. This marketplace is a hub for connecting Pipedrive with everyday tools, like accounting software, making it a one-stop shop for all of your integration needs.
  • APIs: The Pipedrive API allows extensive customization through CRUD operations on resources like deals and organizations. It offers both RESTful and GraphQL APIs for general tasks and real-time updates, respectively. The API adds another layer of flexibility, letting businesses craft custom workflows or even develop their own Pipedrive-connected apps.
  • Partner community: Partners offer training and implementation services to help you make the most of the platform. You can search for partners based on location, language or ratings via the Pipedrive Marketplace. Partnerships can provide tailored solutions for your business, making it easier to reach your sales targets.

monday Integrations

  • App selection: monday has an extensive array of 150 integrations, including Slack, Microsoft Teams and Google’s suite of business apps. Popular marketing tools — including HubSpot, Mailchimp and Hootsuite — are also available. The user-friendly integration center lets you add most apps in just a few clicks.
  • Zapier and Make: These platforms extend monday’s capabilities with thousands of additional app integrations, including specialized industry tools and general business apps. 
  • API platform: monday’s open API enhances the CRM’s customizability and adaptability for different business requirements. The API’s versatility means you can build a monday dashboard that consolidates data from multiple external services, such as accounting software and email marketing platforms.
Best for Integrations
Pipedrive wins in the integrations department. While monday offers 150 apps and extends its capabilities through Zapier and Make, the Pipedrive Marketplace boasts a broader range of 400 apps and a partner community for specialized support. Pipedrive's API also supports both RESTful and GraphQL for added customization, giving businesses more flexibility to tailor their workflows and connect to more apps.
Did You Know?Did you know
Salesforce has the most integrations of any CRM we reviewed. Check out our Salesforce CRM review for information on what's available.


Pipedrive and monday sales CRM offer a range of service tiers.

Pipedrive Pricing

Prices reflect annual billing; you’ll pay up to 32 percent more for monthly billing.





$14.90 per user per month (billed annually)

  • 3,000 live deals
  • Sales Assistant AI tool
  • Visual dashboards
  • Email inbox
  • Deal reports
  • Company and user goals
  • Data import and export
  • Lead and deal management
  • One insights dashboard
  • 30 custom fields per lead 
  • Customizable pipelines


$27.90 per user per month (billed annually)

Includes everything in the Essential plan, plus:

  • 10,000 live deals
  • Smart contact data
  • 30 active automations per user
  • Email open and click tracking
  • Web-to-mobile calls
  • Recurring revenue
  • Meeting scheduler
  • 100 custom fields per lead 
  • Automations


$49.90 per user per month (billed annually)

Includes everything in the Advanced plan, plus:

  • 100,000 live deals
  • 60 active automations per user
  • Deal card customization
  • Automated lead assignment
  • Unlimited dashboards
  • Pipeline-specific deals
  • Team management
  • Contacts timeline 
  • 300 custom fields per lead


$64.90 per user per month (billed annually)

Includes everything in the Professional plan, plus:

  • 200,000 live deals
  • 90 active automations per user
  • Access to an implementation program
  • 500 custom fields per lead 
  • Phone support


$99 per user per month (billed annually)

Includes everything in the Power plan, plus:

  • Unlimited live deals
  • Unlimited custom fields per lead
  • Unlimited dashboards
  • 180 active automations per user
  • Security alerts and rules

Pipedrive’s pricing is midtier; there are both cheaper and more expensive alternatives. Pipedrive’s lower-tier plans are less suitable for companies with complex sales processes. Note that you’ll pay more for additional apps and extra functionality. There’s no free subscription, but we like that the company offers a 14-day free trial. 

monday Pricing

monday’s pricing is based on “seats,” or users; there’s a three-user minimum across all tiers. The prices below represent three seats billed annually. Monthly billing is an option, but it costs 18 percent more.



Key Features


$30 per month

  • Unlimited free viewers
  • Unlimited items
  • 5GB of storage
  • Customizable pipelines
  • One-board dashboard


$42 per month

Includes everything in the Basic plan, plus:

  • Timeline and Gantt views
  • Calendar view
  • Guest access
  • Five-board dashboard


$72 per month

Includes everything in the Standard plan, plus:

  • Private boards
  • Chart view
  • Time tracking
  • 10-board dashboard


Call for a custom quote

Includes everything in the Pro plan, plus: 

  • High-level security
  • Advanced CRM reporting
  • Team quotas
  • Lead-scoring functions
  • 250,000 automations and 250 integrations monthly
  • 1TB of file storage

monday previously offered a free plan that allowed two users and limited functionality, but this option was discontinued in 2022. However, monday does offer a 14-day free trial. 

monday’s pricing approach has some issues. You must buy a specific predefined number of seats: three seats, five seats, and then increments of five up to 30. You can then choose 40, 50, 100 or 200 seats. So, a company with 75 seats would have to either buy 25 more seats than needed or have 25 users go without the platform. 

TipBottom line
If your business wants a full-featured free plan, check out our review of HubSpot CRM. HubSpot's free tier has generous features that are ideal for very small businesses.
Best for Pricing
monday has flexible pricing and a special rate for bulk annual payments. However, Pipedrive offers more granular control over features across its plans. monday's requirement for predefined seat numbers could mean paying for unused licenses, making the platform less cost-effective for some businesses. However, your business's size and specific needs will dictate your best option.

Pipedrive vs. monday sales CRM Summary

Pipedrive and monday sales CRM have different target audiences, so we recommend these platforms for companies with the following specific needs:

Pipedrive is best for companies that want a more streamlined sales process.

Pipedrive’s integrated email client and extensive automation options stand out. Its 36 pre-built workflows can help guide sales reps through the sales cycle. The Smart Contact Data feature, which automatically pulls prospect details from online sources to save time, is particularly valuable. Advanced functionalities, like CPQ, are available through third-party integrations. Pipedrive also excels in multichannel marketing; it supports text messaging and voice calls via third-party apps, thus offering greater customer engagement flexibility.

monday sales CRM is best for SMBs seeking to improve their business performance.

monday is more than a CRM; it’s a much broader platform designed to improve business operations and streamline development projects. monday’s CRM is exceptionally flexible, seamlessly meshing with well-known platforms such as Mailchimp for email campaigns and Twilio for text-based outreach. The system offers customizable lead scoring that directs your sales team effectively from initial contact to deal finalization. If you want to run a better business or you have growth in mind, monday is an excellent choice.


Is monday the best CRM?

Every business is different and needs a CRM that suits its unique requirements. monday sales CRM is an excellent customer relationship management platform for SMBs because it makes running a business easier and can help deliver better sales and marketing results.

Can monday be used as a CRM?

monday’s product offerings include monday sales CRM, monday work management (for managing projects and workflows) and monday dev (for development and product teams). These tools work well together. monday sales CRM is powerful and will easily meet the needs of small and midsize businesses.

Who is Pipedrive best for?

Pipedrive is a very capable CRM designed primarily for business-to-business companies with complex sales processes. It works well when a product or service must be customized and adapted and when multiple decision-makers are involved in a purchase. Pipedrive also has a powerful built-in marketing platform and 150 integrations with third-party business apps, including Zoom, Microsoft Teams and QuickBooks.

Does Pipedrive integrate with monday?

Yes. Pipedrive has a third-party integration that allows its sales team functionality to work in the monday CRM platform.

Mark Fairlie
Mark Fairlie, Senior Analyst & Expert on Business Ownership
Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices. With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.
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