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Get in front of a global audience and build your brand with video content.
YouTube is a global video platform that can get your business in front of millions of potential new customers. Additionally, meaningful video content can attract and engage your target audience and strengthen your marketing efforts.
We’ll explain why YouTube is a must-have marketing strategy, how the video platform can help your brand and how to create a YouTube channel with compelling, engaging content.
There are more than 33 million small businesses in the United States. According to Visual Optics, 67 percent of them utilize social media marketing. With 2.68 billion monthly active users, YouTube is the second-largest social media platform in the world, surpassed only by Facebook. And YouTube is the second-largest search engine, behind its parent company, Google.
YouTube is a powerful tool to increase brand awareness online and reach new audiences. Here are some other YouTube statistics from Statista to consider:
YouTube helps businesses access a large, global audience while making them more searchable on Google. If you regularly create content and utilize keywords, your video’s thumbnail could appear in relevant searches.
Unlike other social media channels, YouTube videos last for a long time. They aren’t pushed to the bottom of the newsfeed in favor of newer content. Your videos can be used for many purposes and shared on different channels.
Consider the following advantages of having a YouTube channel for your brand.
When you share a video on YouTube, your target audience can find your content via YouTube and Google searches. Google owns YouTube, so optimizing your videos on one platform nets you benefits on the other.
When people find your videos during a search, you gain brand exposure and visibility over the long term by effectively telling your brand’s story. Additionally, new, targeted customers can discover your brand’s content. In contrast, when you post on Instagram or share content on other social media platforms, it tends to have a shorter shelf life, such as a few hours or days.
YouTube helps your business reach a massive worldwide audience with just a few clicks and offers many ways to generate leads, including the following:
Other YouTube lead generation methods include:
By providing useful, entertaining and engaging content, you can educate your viewers and answer their questions. Include a compelling call to action that points viewers toward your products and services as the perfect solution to their problems and challenges.
YouTube is an excellent platform for building authority and credibility. Viewers will quickly determine whether you’re authentic, and they’ll continue to watch your videos if you demonstrate effort and produce quality content.
Some ways to leverage the power of video to build brand trust include the following:
YouTube can act as an additional customer acquisition channel for your brand for the following reasons:
Channel diversification is crucial for marketers ― and YouTube can help. In today’s ever-evolving digital landscape, you must focus on multiple marketing channels to tailor your messages and reach the largest possible audience across different platforms.
As the world’s second-biggest search engine, YouTube can help grab your target audience’s attention and create an emotional connection with customers.
If you decide it’s time for your brand to be on YouTube, you may worry that the platform is over-saturated. Fortunately, YouTube continues to grow and provide new opportunities to creators.
Here are three reasons why it’s not too late for your brand to create a YouTube channel:
It may take time to see results, but with effort and dedication, you can create a successful YouTube channel for your brand. With 78 percent of marketers calling YouTube the most effective social media channel, now is the perfect time for your brand to get involved.
Many business owners don’t consider creating a YouTube channel because they think it might be challenging or expensive. But that couldn’t be further from the truth. Here are five steps to start a YouTube channel and use YouTube to create a community:
It’s easy to repurpose old blog content for YouTube videos. Turn the business blog post into a video script and discuss the main points in your video.
You can also use videos to expand on individual points in your blog post. Videos help you explain complex concepts more easily than written text.
Here are four other effective ways to turn your blog posts into YouTube videos:
Every business can benefit from a YouTube presence, but growing your video channel will take time. With patience and perseverance, you can soon have a thriving channel that attracts viewers and subscribers and helps you generate more traffic and leads to your website.
Jamie Johnson contributed to this article.