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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | January 23, 2023

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | January 23, 2023

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

Article
12 Proven Ways to Increase Sales
By David Gargaro | January 23, 2023

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | January 23, 2023

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

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Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | January 23, 2023

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | January 23, 2023

Digital privacy laws like GDPR and CCPA limit what you can and cannot do when it comes to email marketing. Here's what you should know about data privacy.

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10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | January 23, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
What Marketers Need to Know About People’s Social Media Patterns During the Pandemic
By Victor Snyder | January 23, 2023

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | January 23, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | January 23, 2023

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
Instagram Best Posting Practices
By Kiely Kuligowski | January 23, 2023

Get the most out of each Instagram post with these best practices.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 23, 2023

Learn how to build a customer journey map for your small business.

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The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | January 23, 2023

The ad industry has to continually change to address the needs and concerns of consumers.

Article
Which Call Centers Are Based in the U.S.?
By Jennifer Post | January 23, 2023

Learn what to look for in a U.S.-based call center service.

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Guide to Email Marketing
By Kiely Kuligowski | January 23, 2023

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

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How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | January 23, 2023

Discover how you can use email marketing to reduce your abandoned cart rate and improve conversions.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | January 23, 2023

A marketing analysis can help you create a more targeted marketing strategy to effectively engage your audience, increase lead generation and drive sales.

Article
How to Grow Your Email List
By Kiely Kuligowski | January 23, 2023

Growing your email list is a never-ending task, but luckily, there are many ways to do so. Learn about them in this email list growth guide.

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6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Jake Eisenberg | January 23, 2023

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Article
Small Business Guide to Using Google Analytics
By Kiely Kuligowski | January 23, 2023

Google Analytics is an essential tool for your business website. Learn what it is and how to use it.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | January 23, 2023

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | January 23, 2023

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Article
Website Design Tips for Small Businesses
By Jennifer Dublino | January 23, 2023

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | January 23, 2023

This guide includes everything you need to know about the sales funnel, as well as tips for nurturing leads and converting them to customers.

Business owner working on a laptop
Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | January 23, 2023

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Article
How to Create a Successful Social Media Campaign
By David Gargaro | January 23, 2023

Here's how to run a successful social media campaign.

Article
Email Analytics You Should Be Tracking
By Marisa Sanfilippo | January 23, 2023

Discover the best way to track your email marketing success through analytics and other metrics.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | January 23, 2023

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Article
How to Create a Business Profile on LinkedIn
By Marisa Sanfilippo | January 23, 2023

LinkedIn is an important platform for all businesses. Get a step-by-step guide on how to set up a LinkedIn business page the right way.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | January 23, 2023

Why your brand needs a YouTube channel and steps you can take to turn your existing blog posts into video content.