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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Email Analytics You Should Be Tracking
By Marisa Sanfilippo | December 01, 2020

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.

Article
How to Set Up a Facebook Business Page
By Adam Uzialko | December 01, 2020

A Facebook business page gives you a way to connect with your audience on the largest social media platform in the world. Here's how to set up your Facebook business page and optimize it.

Article
10 Reasons Your Restaurant Needs Modern POS Software
By Donna Fuscaldo | December 01, 2020

Learn how a new POS system can help your restaurant manage orders, inventory, staff and a host of other back-office tasks.

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Article
How to Create a Successful Social Media Campaign
By David Gargaro | November 27, 2020

Social media marketing is key to a modern business's success. This guide explains how to create a successful social media marketing campaign.

Article
YouTube Analytics Guide
By Max Freedman | November 27, 2020

YouTube Analytics can help you keep tabs on your channel and your target audience's engagement. Here's how to use it.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | November 26, 2020

What is the sales funnel, and why is it important to your business?

Article
Customer Development for Small Business: An Essential Practice
By Jeff Solomon | November 25, 2020

Customer development is essential for launching new ventures that address market needs.

Article
4 Ways to Get More From Your Marketing
By Jeremy Knauff | November 24, 2020

Marketing is an important component of every business, but many entrepreneurs aren't getting as much out of their efforts as they could.

Article
The 15 Best E-Commerce Marketing Tools
By Jamie Johnson | November 24, 2020

E-commerce marketing tools can help drive more traffic to your online store and increase conversions.

Article
How Can B2B Marketers Master Branding on Social Media?
By Christine Alemany | November 23, 2020

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | November 23, 2020

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

Category
The Best Internet Marketing and PPC Management Services of 2021
By Sean Peek | November 20, 2020

Compare the best online marketing services side by side. Read in-depth reviews and learn how the best online marketing companies stack up.

Article
13 Smart Ways to Better Market Your Retail Store
By Karina Fabian | November 20, 2020

With the right marketing, brick-and-mortar stores can still compete.

Article
Building vs. Buying Your Email List
By Andrew Martins | November 19, 2020

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

Article
Is Billboard Advertising Effective?
By Anand Srivastava | November 19, 2020

Interested in investing in billboard advertising? Here’s what you should know first.

Article
Calculating the Costs of Call Center Systems
By Simone Johnson | November 19, 2020

Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.

Article
4 Tips for Adding Video to Your Marketing Strategy
By Syed Balkhi | November 18, 2020

Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | November 18, 2020

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Article
How to Use Pinterest for Marketing
By Kiely Kuligowski | November 18, 2020

Pinterest and its many boards offer great marketing potential for small business. Here's how to use the social media platform to connect with your audience.

Article
Shopify or Amazon? Which Is Better for Your Business?
By Max Freedman | November 16, 2020

Shopify and Amazon are giants in the e-commerce world, but which one is better for your business? Read on to make the right choice.

Article
7 Tips for SaaS Companies to Generate More Leads
By Jayson DeMers | November 13, 2020

Struggling to generate leads for your SaaS business? Here are some tried-and-true sales and marketing tips that can help SaaS companies get more customers.

Article
How to Choose a Direct Mail Service
By Sean Peek | November 13, 2020

Direct mail campaigns can help you better advertise to your community.

Article
What Have We Learned? Business Lessons From COVID-19
By Brian Wallace | November 11, 2020

Do the work now so your business will still be around later.

Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | November 11, 2020

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.