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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

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How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | March 03, 2023

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

woman looking at computer data
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7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

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Twitter as a Customer Support Channel
By Jennifer Dublino | March 03, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | March 03, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

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10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | March 03, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

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Complete Guide to Building a Sales Process
By David Gargaro | March 02, 2023

To land as many clients as possible, you need a defined sales process. Here is what it should include.

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How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

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How to Create a New Brand Image From Scratch
By Jennifer Dublino | March 02, 2023

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

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How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

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What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | March 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

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Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | March 02, 2023

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

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Entrepreneurs, Take Note: 5 Trends in Online Purchasing Habits
By Jennifer Dublino | March 02, 2023

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

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How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | March 02, 2023

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

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12 Proven Ways to Increase Sales
By David Gargaro | March 01, 2023

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

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Use Role-Playing to Engage Your Sales Force
By Mark Fairlie | March 01, 2023

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

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How Page Load Speed Affects Customer Behavior
By Mark Fairlie | February 24, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

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6 Effective Strategies for Communication in a Crisis
By Julie Thompson | February 22, 2023

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | February 22, 2023

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

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Corporate Name Search
By Julie Thompson | February 21, 2023

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

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Studio and Set Design Basics for Video Marketing
By Sean Peek | February 21, 2023

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

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13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | February 21, 2023

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

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Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | February 21, 2023

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

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How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | February 21, 2023

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

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The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | February 21, 2023

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

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The Rule of 9’s: Will Charm Pricing Work for Your Business?
By Kimberlee Leonard | February 21, 2023

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

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Customer Service Crimes: This Is Why Your Business Is Failing
By Julie Thompson | February 21, 2023

Customer service problems cause many business failures. Learn to put customers at the forefront of your business to boost sales, loyalty and trust.

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The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | February 21, 2023

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

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Promo Code Paradise: Using Discount Coupons to Skyrocket E-Commerce Sales
By Sean Peek | February 21, 2023

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

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The Psychology of Choice: How Your Business Can Leverage Customer Decision-Making
By Jamie Johnson | February 21, 2023

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.