Marketing and Sales

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

Sometimes a brand is so successful that it’s bigger than a name-drop.

Learn how to build a customer journey map for your small business.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.