Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025
Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 23, 2025
Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.
Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025
Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.
Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | July 10, 2025
Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | June 26, 2025
Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025
Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025
Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | March 27, 2025
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025
Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.
Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025
Our full Q&A with LinkedIn influencer Craig Davis
Article
Not All Businesses Need Influencers, Explains Business Influencer Jonathan Goodman (Full Q&A)
By Antonio Ferme | December 16, 2024
A Q&A with the author of The Obvious Choice
Article
A Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 12, 2024
Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and LinkedIn to drive engagement and sales.
Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024
Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.
Article
How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024
A Q&A with Lonely Planet’s social media director Deepa Lakshmin
Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | May 20, 2024
Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.
Article
Projects Watches Dials Into What Makes Gen Z Tick (Full Q&A)
By Antonio Ferme | April 19, 2024
An interview with creative director Connor Hudson
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024
Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.
Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024
Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
Article
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
Article
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2026
By Carolyn Neuhausen | January 03, 2024
What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.
Article
Oscar Mayer’s Hydrating Face Mask Is Not Baloney (or Bologna)
By Dan Ketchum | October 03, 2023
Would you try a bologna face mask?
Article
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023
…without a Super Bowl budget.
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Learn more about how HBO changed the television landscape.
Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023
Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.
Article
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023
Sometimes a brand is so successful that it’s bigger than a name-drop.
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023
Nike’s branding tips revealed by Greg Hoffman.