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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Review
GoTo Contact Center Review and Pricing
By Mark Fairlie | September 13, 2023
Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | September 08, 2023

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Article
How to Make Your Direct Sales Business Explode in No Time
By Lucinda Watrous | September 06, 2023

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | August 29, 2023

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Article
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | August 10, 2023

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | August 10, 2023

Need a new CRM? Here are four ways to get the best one.

Article
Survey Says: The Importance of Survey Data in Marketing
By Danielle Fallon-O’Leary | July 31, 2023

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Article
Get Inspired: The Top-10 Blogs on Sales Management for 2024
By Skye Schooley | July 12, 2023

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Man using a calculator for finances
Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | July 12, 2023

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Tommy Boy movie still
Article
How Tommy Boy Depicts the Power of Spin Selling
By Antonio Ferme | July 10, 2023

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

Prey movie poster
Article
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | July 10, 2023

Learn how to build a customer journey map for your small business.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | May 30, 2023

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Article
Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 16, 2023

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

people playing video games
Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | May 16, 2023

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Article
3 Powerful Tips for Successful Account Management
By Jamie Johnson | May 16, 2023

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | May 04, 2023

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Article
How to Use YouTube to Build Community
By Sean Peek | May 01, 2023

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Office workers
Article
The 10 Largest E-Commerce Markets in the World by Country
By Max Freedman | April 21, 2023

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Article
How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | April 17, 2023

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | April 17, 2023

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Article
Changing the Game: How Deal Desks Are Shaking Up Sales Organizations
By Kimberlee Leonard | April 17, 2023

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Article
Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | April 13, 2023

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Article
Why Small Businesses Need a Social Media Presence 
By Sean Peek | April 10, 2023

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Article
8 Components of Customer Personas
By Tabitha Naylor | April 10, 2023

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Article
Build a Brand That Speaks to Younger Generations
By Sean Peek | April 10, 2023

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | April 03, 2023

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Article
Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | April 03, 2023

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

online customer
Article
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | March 28, 2023

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | March 28, 2023

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.