Marketing and Sales

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Freshworks CRM features built-in phone and email applications in a platform focused on following leads while eliminating potential clutter.

To land as many clients as possible, you need a defined sales process. Here is what it should include.

Here's how your company can use a customer relationship management system to boost your customer experience.

You can't promote your business without a solid market research plan. Here's what it should include.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Retargeting emails help boost conversions. Discover how to integrate them with your marketing campaigns.

CRM reports offer insights into your sales and marketing teams interactions with customers and leads. See how they can grow your business.

This guide explains how to implement CRM software and the business benefits of doing so properly.

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

Small businesses need a CRM provider that offers simple software solutions that SMBs will actually use. Here is how to find the right one.

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

Oracle NetSuite CRM, a component of Oracle's business software suite, is a great choice for midsize and growing businesses that want a complete, integrated CRM solution with ERP capabilities.

Zoho CRM's desktop and mobile versions offer extensive contact management, team collaboration, automation and analytics for sales reps and managers no matter where they are, earning our pick for the...

This guide includes everything you need to know about the sales funnel, as well as tips for nurturing leads and converting them to customers.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Inbound call centers work on behalf of businesses to keep customers satisfied and engaged. How could an inbound call center help your small business grow?

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when marketing to your customers.

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Understanding the best sources of B2B lead prospects can help you craft a marketing strategy that targets your audience where it will be most effective.

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

Here are two big reasons why you may need a subscription website and how it can help you and your customers.

Reducing friction on your e-commerce website makes it easier for visitors to purchase your products. Here's how you can reduce shopping cart abandonment.

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Following this sales process can help you cultivate a relationship with your prospect that will turn them into a client.