Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
BY business.com editorial staff

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Article
How to Create a Value Offer That No One Else Can Compete With
BY business.com editorial staff

Here are four secrets to a value proposition that only the best salespeople understand.

Advice
Any recommendations on software that will allow for scheduling/reserving conference rooms?
QUESTION | BY John Lindsey | 4 ANSWERS | LAST ACTIVITY ON 07/05/20

The Cook County Government is designing high tech conference rooms for our employees. We need a scheduling software to book the rooms. What are your recommendations?

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Advice
What is the best marketing automation software for small businesses?
QUESTION | BY Jessica Giglio | 9 ANSWERS | LAST ACTIVITY ON 07/03/20

I'm looking for an affordable option for our business that has some sort of integration with Salesforce. I'm familiar with all the big names in marketing automation (Marketo, Eloqua, Pardot, etc.),...

Article
The Ultimate Guide to Social Media Listening
BY Aleh Barysevich

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

Article
4 Ways to Increase Your Brand's Social Media Engagement
BY Chris Christoff

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

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Advice
What are your recommendations for a software system that will help us manage sales, inventory control, internal emails, CRM, on-boarding employees?
QUESTION | BY John Skeffington | 3 ANSWERS | LAST ACTIVITY ON 07/03/20

I'm looking for a good all around systems to help organize every aspect of our new and growing business. We are in need of a software system that will help us manage sales, inventory control,...

Advice
Magento vs. WooCommerce: Which is the better choice?
QUESTION | BY Acowebs Solutions | 22 ANSWERS | LAST ACTIVITY ON 07/03/20

What do I choose for my e-commerce website? Magento or WooCommerce? And why?

Article
UX and Conversion Rate Optimization: What You Need to Know
BY Syed Balkhi

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

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Article
12 Golden Rules of Small Business Website Design
BY business.com editorial staff

To ensure your website does what it's intended to do, there is a set of "golden rules" that should be followed.

Article
How to Grow Your Small Business With Content Upgrades
BY Thomas Griffin

Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
BY business.com editorial staff

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
Features of Call Center Systems
BY business.com editorial staff

Call center systems can help you improve your customer service and sales calls. Here's what they can do.

Article
Sophisticated Website Builders for Startups on a Shoestring Budget
BY Scott Gerber

You don't need to spend a ton of money to build a great business website.

Article
How Page Load Speed Affects Customer Behavior
BY business.com editorial staff

Here's what can happen if your site is too slow and how to speed it up.

Article
7 Best Tactics to Promote Your Business Podcast
BY business.com editorial staff

Anybody can start a podcast, but how does one grow an audience? Here's how to earn more listeners.

Article
How to Build Brand Loyalty
BY business.com editorial staff

Cut through the clutter of options and gain the trust of loyal customers.

Article
3 Ways to Use Social Proof to Grow Your Small Business
BY Chris Christoff

Using social proof on your website and social media makes it easier to persuade people to trust your business.

Article
10 Commandments of a Salesperson
BY business.com editorial staff

No matter where you work or what you sell, there are 10 rules that salespeople can follow that can lead to greater success and professionalism.

Article
How to Choose a POS Cash Register
BY Skye Schooley

Learn about the differences between a traditional cash register and a POS system.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
BY Daglar Cizmeci

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Advice
How to do I start marketing a new classifieds site?
QUESTION | BY locomet social | 8 ANSWERS | LAST ACTIVITY ON 06/29/20

Locomet is an Online base Free Classified Ads. Locomet aim at bringing changes among the North East community where they could come together, meet, trade and facilitate one another in many ways....

Article
Aim and Fire! How to Identify Your Target Audience
BY Usman Raza

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
Why and How You Should Create Wellness Content During COVID-19
BY Jared Atchison

As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.

Article
How to Announce a Rebranding
BY business.com editorial staff

Follow these five tips to make sure your rebranding is a wild success.

Article
10 Clever Ways to Reduce Customer Service Wait Times
BY Christine James

Good customer service can ensure loyal customers, and a crucial part of that is getting to each customer's concerns quickly.

Article
How to Maximize the Performance of Your Company Blog
BY Syed Balkhi

There are several ways to get an edge on generating blog traffic.

Article
5 POS Reports Your Retail Business Should Be Using
BY business.com editorial staff

Increase sales and minimize waste at your store with the data already in your POS system.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
BY Thomas Griffin

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Article
How to Take Advantage of Word-of-Mouth Recommendations (And Get More of Them)
BY business.com editorial staff

Even in a hyper-digital era, word-of-mouth referrals are still a powerful resource.