Marketing and Sales

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Digital privacy laws like GDPR and CCPA limit what you can and cannot do when it comes to email marketing. Here's what you should know about data privacy.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Get the most out of each Instagram post with these best practices.

Learn how to build a customer journey map for your small business.

The ad industry has to continually change to address the needs and concerns of consumers.

Learn what to look for in a U.S.-based call center service.

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Discover how you can use email marketing to reduce your abandoned cart rate and improve conversions.

A marketing analysis can help you create a more targeted marketing strategy to effectively engage your audience, increase lead generation and drive sales.

Growing your email list is a never-ending task, but luckily, there are many ways to do so. Learn about them in this email list growth guide.

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Google Analytics is an essential tool for your business website. Learn what it is and how to use it.

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

This guide includes everything you need to know about the sales funnel, as well as tips for nurturing leads and converting them to customers.

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Here's how to run a successful social media campaign.

Discover the best way to track your email marketing success through analytics and other metrics.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

LinkedIn is an important platform for all businesses. Get a step-by-step guide on how to set up a LinkedIn business page the right way.

Why your brand needs a YouTube channel and steps you can take to turn your existing blog posts into video content.