Marketing and Sales

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

To land as many clients as possible, you need a defined sales process. Here is what it should include.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

Customer service problems cause many business failures. Learn to put customers at the forefront of your business to boost sales, loyalty and trust.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.