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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

The 10 Largest E-Commerce Markets in the World by Country
By Max Freedman | August 05, 2022

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Campaigner Review
By Sean Peek | August 05, 2022

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Constant Contact Email Marketing Review
By Sean Peek | August 05, 2022

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Freshworks CRM Review
By Nadia Reckmann | August 02, 2022

Freshworks CRM features built-in phone and email applications in a platform focused on following leads while eliminating potential clutter.

Complete Guide to Building a Sales Process
By David Gargaro | August 02, 2022

To land as many clients as possible, you need a defined sales process. Here is what it should include.

The Business Benefits and Trailblazing Tricks of CRM Software
By James Warner | August 02, 2022

Here's how your company can use a customer relationship management system to boost your customer experience.

How to Create a Market Research Plan
By Max Freedman | August 02, 2022

You can't promote your business without a solid market research plan. Here's what it should include.

7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | July 27, 2022

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | July 21, 2022

Retargeting emails help boost conversions. Discover how to integrate them with your marketing campaigns.

Best Reports to Run in Your CRM System
By Matt D’Angelo | July 21, 2022

CRM reports offer insights into your sales and marketing teams interactions with customers and leads. See how they can grow your business.

CRM Implementation Guide
By Julie Thompson | July 21, 2022

This guide explains how to implement CRM software and the business benefits of doing so properly.

How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | July 21, 2022

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

3 Keys to CRM Success for Small Businesses
By Max Freedman | July 20, 2022

Small businesses need a CRM provider that offers simple software solutions that SMBs will actually use. Here is how to find the right one.

Salesforce CRM Review
By Nadia Reckmann | July 19, 2022

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

Oracle NetSuite CRM Review
By Nadia Reckmann | July 19, 2022

Oracle NetSuite CRM, a component of Oracle's business software suite, is a great choice for midsize and growing businesses that want a complete, integrated CRM solution with ERP capabilities.

Zoho CRM Review
By Nadia Reckmann | July 19, 2022

Zoho CRM's desktop and mobile versions offer extensive contact management, team collaboration, automation and analytics for sales reps and managers no matter where they are, earning our pick for the...

Complete Guide to Understanding the Sales Funnel
By David Gargaro | July 14, 2022

This guide includes everything you need to know about the sales funnel, as well as tips for nurturing leads and converting them to customers.

Benchmark Email Marketing Review
By Sean Peek | July 14, 2022

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

SimpleTexting Review
By Mark Fairlie | July 01, 2022

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

You’ve Got Leads, but Why Aren’t They Buying?
By Jennifer Dublino | July 01, 2022

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

What’s an Inbound Call Center? Should You Consider Using One?
By Adam Uzialko | July 01, 2022

Inbound call centers work on behalf of businesses to keep customers satisfied and engaged. How could an inbound call center help your small business grow?

The Psychology of Sales
By Max Freedman | July 01, 2022

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when marketing to your customers.

The Psychology of Choice: How Your Business Can Leverage Customer Decision-Making
By Jamie Johnson | July 01, 2022

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

The 5 Best Sources of B2B Lead Prospects
By Max Freedman | July 01, 2022

Understanding the best sources of B2B lead prospects can help you craft a marketing strategy that targets your audience where it will be most effective.

7 Ways to Use Text Messaging for Customer Service
By David Gargaro | July 01, 2022

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | July 01, 2022

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

Is a Subscription Website Right for Your Business?
By Jared Atchison | July 01, 2022

Here are two big reasons why you may need a subscription website and how it can help you and your customers.

5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | July 01, 2022

Reducing friction on your e-commerce website makes it easier for visitors to purchase your products. Here's how you can reduce shopping cart abandonment.

Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | July 01, 2022

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Sign on the Line: 5 Steps to Closing the Sale
By Max Freedman | June 29, 2022

Following this sales process can help you cultivate a relationship with your prospect that will turn them into a client.