Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Save the Planet With These Business and Personal Credit Cards
BY Janet Gershen-Siegel

Busy entrepreneurs may have charitable impulses but no time to act on them. Why not use business credit which donates directly to charity?

Article
How to Build Social Proof for Your Small Business
BY Thomas Griffin

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Advice
I?m just starting to use videoconferences for sales calls. How should I differentiate my body language from that of a face-to-face meeting?
QUESTION | BY S. Thomas Warden | 9 ANSWERS | LAST ACTIVITY ON 05/29/20

I have begun to frequently using video chat as a means of negotiating sales and meeting potential partners abroad. I'd like to develop effective relationships with these partners without always...

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Article
Overlooked Tactics to Grow Your Email List Organically
BY Liviu Tanase

How are you expanding your list of email subscribers? There are easy ways to do it, and you're probably not taking advantage. Here are some underused tactics to grow your email list for free.

Article
7 Effective Tips For Using Videos in Email Marketing
BY Shane Barker

Want to use videos in your email marketing campaigns but don't know how to? Here are a few effective tips to leverage them for your campaigns with ease.

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
BY business.com editorial staff

Emojis might be fun, but are they appropriate in the workplace?

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Article
Types of POS Systems
BY business.com editorial staff

Here's what you need to know about various types of POS systems.

Article
Why and How Your Online Store Should Offer Loss Leaders
BY business.com editorial staff

Here's how you can implement the loss leader strategy for your e-commerce business.

Advice
What tips do you have for branding a website?
QUESTION | BY Mona Kelly | 6 ANSWERS | LAST ACTIVITY ON 05/27/20

How can I create a well-branded website for a small to medium-sized business?

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Advice
How do you effectively communicate with your customers during coronavirus?
QUESTION | BY Skye Schooley | 6 ANSWERS | LAST ACTIVITY ON 05/26/20

How often should you be reaching out to your customers during coronavirus, and which platforms should be using? What should you be saying to customers, and what should you AVOID saying? (Note:...

Advice
What causes stress for you when you are selling?
QUESTION | BY Madhan kishore | 15 ANSWERS | LAST ACTIVITY ON 05/25/20

I'm working with sales team for the past years, I would like to know the other sales persons stress & overcomes. So it will help me to learn more about sales & also to overcome the stress.

Article
Social Media Stars: How Much Do They Really Make?
BY business.com editorial staff

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
Businesses 'LinkedIn' Together During a Crisis
BY Eric Leopardi

Now, more than ever, LinkedIn is a powerful tool, if you use it properly.

Advice
What is the best way to expand my brand presence?
QUESTION | BY santosh katti | 15 ANSWERS | LAST ACTIVITY ON 05/25/20

I have been running an education institution for seven years, but I have not been able to expand my brand presence outside of my local area. I have been advertising for 6 months now, but still have...

Article
4 Methods to Spice Up Your Direct Mail Marketing
BY Kent Moon

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Advice
How is your business benefiting from going to "the cloud"?
QUESTION | BY Tara Ciriello | 7 ANSWERS | LAST ACTIVITY ON 05/22/20

How is your business benefiting from going to 'the cloud'? And if you haven't, why do you feel you're better off with your premise-based IT solution? I am curious as to why some business are hesitant...

Article
How to Repurpose Your Blog Content for Improved Engagement
BY Syed Balkhi

Your blog is one of the most important parts of your website. We are going to show you how to repurpose your posts so you can get even more engagement and sales.

Article
Use Role-Playing to Engage Your Sales Force
BY business.com editorial staff

Sales skills can be taught, and role-playing is a great way to improve them. Here are five tips to incorporate role-playing into your sales training.

Article
SEO Tactics for the Do-It-Yourself Entrepreneur
BY Marc Felgar

SEO remains a highly effective strategy for DIY entrepreneurs to compete with larger companies. To do so effectively, you have to play by a different set of rules.

Advice
How do I build my business in a small "It's who you know" town, when you are new?
QUESTION | BY Julia Hilleary | 36 ANSWERS | LAST ACTIVITY ON 05/19/20

My business is an in-home pilates studio, in horse country, close to the vest farming neighborhood. I have tried to break in with the neighbors, advertise, teach public classes, offered intros & good...