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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
9 Lead Conversion Tips For Success
By Andrew Martins | November 06, 2020

Want to turn your customers into buyers? Here are nine ways to seal the deal.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
By Adam Uzialko | November 05, 2020

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

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Article
20 Facebook Tools for Marketing Optimization
By Max Freedman | November 05, 2020

These 20 Facebook tools can help you use the social media platform more effectively for your business.

Article
How to Create a Customer Knowledge Management System
By Nicole Fallon | November 05, 2020

Discover what a knowledge management system is and how developing one can help your customers.

Article
How to Cash in on Your Excess Inventory
By Bennett Conlin | November 04, 2020

If you find yourself with excess inventory, here are six ways you can cash it in.

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Article
The Business Benefits and Trailblazing Tricks of CRM Software
By James Warner | November 03, 2020

Here's how your company can use a customer relationship management system to boost your customer experience.

Article
What Is Customer Analytics?
By Nicole Fallon | November 03, 2020

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Article
15 Features to Look for in a CRM
By Scott Gerber | November 03, 2020

Here are the top qualities to consider when selecting CRM software for your business.

Article
7 Holiday Newsletter Tips for 2020
By Jared Atchison | November 02, 2020

Getting your newsletter right can help increase sales this holiday season.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | November 02, 2020

Looking for a new CRM? Check out these four ways to make the process smoother.

Article
6 Things Small Business Owners Need to Do Now to Succeed This Holiday Season
By Rich Rao | October 30, 2020

This holiday season may be make-or-break for many small businesses. Here are six tips for businesses to implement ASAP to make the most of this crucial season.

Article
Understanding and Mastering the Virtual Sale
By Ken Gosnell | October 30, 2020

In 2020, businesses have entered into a new reality. The virtual company is now a norm that customers of all ages and locations embrace. One of the most critical aspects of embracing the virtual...

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | October 30, 2020

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.

Article
How to Use Facebook Analytics
By Marisa Sanfilippo | October 29, 2020

Facebook Analytics can give you the insight you need to better target your audience on the popular social media platform.

Article
How to Increase Your Small Business Market Share
By Joshua Stowers | October 28, 2020

Looking to increase your small business market share? Find out how to calculate and improve your share of the market.

Article
13 Customer Service Tips You Should Practice
By business.com editorial staff | October 28, 2020

If you follow these customer service tips and teach them to your employees, you can ensure your customers experience the care and attention they deserve from your team.

Article
How and Where to Buy a Website Domain
By Andrew Martins | October 27, 2020

Learn the steps involved in registering and buying your business website domain.

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | October 26, 2020

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | October 26, 2020

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
By Thomas Griffin | October 23, 2020

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Article
How to Use Instagram Stories for Business
By Kiely Kuligowski | October 23, 2020

Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.

Article
5 Ways to Grow Your Business with Google Analytics
By Chris Christoff | October 22, 2020

Google Analytics offers a wealth of information about consumer browsing habits and behavior. Its features let you critically examine your website for ways to improve the design and visitor flow.

Article
What You Can Learn From the Best Instagram Business Accounts
By Kiely Kuligowski | October 22, 2020

Learn from some of the top accounts on Instagram and see what works for them.

Article
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How to Use Webinars and Live Video Conference to Generate Leads and Drive Sales
By Nicole Fallon | October 21, 2020

Video conference software can be more than an internal communications tool – it can also help you drive sales.