Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | January 27, 2026
Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.
Article
Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | January 27, 2026
Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.
Article
How Much Does a Billboard Cost
By Adam Uzialko | January 27, 2026
Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.
Article
How Email and SMS Work Together to Strengthen Brand Marketing
By Adam Uzialko | January 27, 2026
Email and SMS marketing complement each other well. Here’s how to use both for your small business.
Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026
Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.
Article
Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | January 26, 2026
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | January 26, 2026
Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.
Article
Online Reputation Management and Why It Is Important
By Danielle Fallon-O’Leary | January 26, 2026
This guide describes online reputation management and how brands can use it to keep their public image positive.
Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | January 23, 2026
Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.
Article
How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | January 23, 2026
While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.
Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | January 23, 2026
YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.
Article
What Are Email Open Rates?
By Jennifer Post | January 23, 2026
You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.
Article
How to Create a Market Research Plan
By Max Freedman | January 23, 2026
Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.
Article
What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 23, 2026
Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.
Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | January 23, 2026
To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.
Article
How to Grow Your Email List
By Kiely Kuligowski | January 22, 2026
Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.
Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 22, 2026
Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.
Article
7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 22, 2026
Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.
Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 22, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
Article
5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | January 22, 2026
Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.
Article
Entrepreneurs Love These 18 Tools for Conducting Market Research
By Nicole Fallon | January 21, 2026
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.
Article
How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.
Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | January 20, 2026
Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.
Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | January 20, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | January 20, 2026
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.
Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | January 20, 2026
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Article
20 Ways to Build a Quality Email List
By Kiely Kuligowski | January 20, 2026
Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.
Article
What Is CTR in Email?
By Amanda Hoffman | January 20, 2026
Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.
Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | January 20, 2026
Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.