Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Does a Great Customer Experience Look Like Now?
BY David Fletcher

What are the changing dynamics of retail and escalating customer expectations due to the COVID-19 pandemic? How can online businesses stay competitive?

Advice
As an early tech start-up, should I hire developers or outsource work?
QUESTION | BY Kiran Patel | 25 ANSWERS | LAST ACTIVITY ON 08/10/20

Being a startup you most definitely are in need of services that are reliable and affordable at the same time.

Advice
Should I upgrade to Windows 10 during the free trial?
QUESTION | BY Preston Lawrance | 15 ANSWERS | LAST ACTIVITY ON 08/09/20

I keep getting bombarded by Microsoft to upgrade to Windows 10 but I am hesitant to do so since my Windows 7 Pro is working fine. What is the advantage to do so?

Sponsored Advertisement
99Perfume.com
For over 15 years, 99Perfume has carried one of the largest varieties of designer and discontinued fragrances at discounted prices.
Article
3 Ways Small Businesses Can Use Data Insights for Growth
BY Chris Wilson

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
4 Tips for Improving CRO with Content Marketing
BY Chris Christoff

Conversion rate optimization, or CRO, is vital for growing your business. Learn how to use your content marketing strategy to improve your conversions.

Article
GDPR: Email Marketing in the Age of Digital Privacy
BY Adam Uzialko

Email marketing is becoming more complicated in the age of digital privacy laws like GDPR and CCPA. Here's what you can and can't do in your email marketing campaigns.

Sponsored Advertisement
University Courses Australia
Nationally recognised and accredited University courses, compare and choose from hundreds of Bachelor, Postgraduate & Masters degrees and diplomas.
Advice
Social media: Should I do it myself, or outsource?
QUESTION | BY Zack Lombardi | 84 ANSWERS | LAST ACTIVITY ON 08/07/20

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Article
Automation Doesn't Mean Losing Personalization
BY Clate Mask

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
BY Edward Page

Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.

Sponsored Advertisement
Training Courses in New Zealand
Search and enquire about all the leading New Zealand training courses in one place. Diplomas, Certificates, delivered online and in-class.
Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
BY Kiely Kuligowski

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
BY Thomas Griffin

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
A Customer Complains: How to Respond on a LARK
BY Nick Bogacz

With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
BY Katherine Hunter-Blyden

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Article
Survey Says: The Importance of Survey Data in Marketing
BY Max Freedman

Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.

Article
Your Guide to Writing the Best Email Subject Line
BY Skye Schooley

Follow these steps to write email subject lines that appeal to your customers.

Article
How to Create Great Business Testimonial Marketing Videos
BY Ball Greg

Do your marketing videos need to be made professionally?

Advice
How can I use social to advertise and do more business?
QUESTION | BY Chee Hong Cheah | 20 ANSWERS | LAST ACTIVITY ON 08/04/20

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.

Article
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
BY Daglar Cizmeci

Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?

Article
How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
10 Ways to Generate More Sales Leads for Your Business
BY David Gargaro

To increase sales to your business, generating more sales leads is key. Here's how to drum up more sales leads for your business.

Advice
What is your go-to app for social media graphics?
QUESTION | BY Evan Brown | 8 ANSWERS | LAST ACTIVITY ON 08/03/20

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Article
How Blog Content Can Grow Your Lead List
BY Syed Balkhi

Your blog can be a good place to start growing your leads.

Article
How to Improve Your Online Store's Customer Experience
BY Thomas Griffin

What kind of experiences do customers have when they visit your online store? If you're not sure, it might be time to think about how you can improve your site's CX.

Article
12 Proven Ways to Increase Sales
BY David Gargaro

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Advice
How will Artificial Intelligence (AI) change personal selling in the future?
QUESTION | BY Willie Haasbroek | 5 ANSWERS | LAST ACTIVITY ON 08/01/20

As a sales and marketing person I am trying to understand how Artificial Intelligence will impact or change my selling approach in the future.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
BY Joy Gendusa

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Article
What Is Retargeting, and How Can It Boost Conversions?
BY Adam Uzialko

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Article
Do You Need a 24/7 Call Center?
BY Jennifer Post

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

Advice
Which is better: chatbot or live chat?
QUESTION | BY Milita Khokhlova | 24 ANSWERS | LAST ACTIVITY ON 07/30/20

We have used live chat for several years now, but it has many flaws. We want to try chatbots. What do you think?

Article
4 B2B Marketing Strategies for Explosive Growth
BY Chris Christoff

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.