Marketing and Sales

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

This guide defines SMS for small business, specifically in relation to text message marketing and how to use SMS messaging for business.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Follow these steps to communicate effectively with your audience during the COVID-19 pandemic or any other crisis your business may face.

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Thirty commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Improve your writing and marketing with these effective collaboration tools.

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of 2022.