Marketing and Sales

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

…without a Super Bowl budget.

Sometimes a brand is so successful that it’s bigger than a name-drop.

Learn how to build a customer journey map for your small business.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Take care of the community and the community will take care of your business. Here is how to promote your business with charitable marketing.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.