Marketing and Sales

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Follow these four steps to turn your website visitors into paying customers.

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Successful businesses narrow their target market to engage people most likely to buy their products and services. Learn how to reach your target market.

Despite email marketing's rise, many businesses use direct mail to market. Learn how much you may spend and the industries where it works best.

When used carefully, texting is a reliable and responsive way to reach customers. Learn the benefits of text message marketing and top services to try.

Video blogging, or vlogging, can build your brand and extend your reach to a huge potential market. Follow these tips to start a video blog.

With the right approach, you can tap into the large, motivated parent demographic. Use these tips to get good results, and learn from effective examples.

Amazon Prime offers myriad customer conveniences and options. How can brick-and-mortar stores possibly compete? Learn where physical stores have an edge.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

A customer's first impression of your business lays the groundwork for your relationship. Lay a solid foundation for a long, profitable relationship.

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Offering something unique and irresistible to attract prospects is the only way to make sure subscribers will come.

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

A thriving business requires constant market research to improve your products. Here's how you can start doing market research like a pro.

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.