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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | September 21, 2022

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

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Why Small Businesses Need a Social Media Presence 
By Sean Peek | September 21, 2022

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

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11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | September 21, 2022

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

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What is SMS for Business?
By David Gargaro | September 21, 2022

This guide defines SMS for small business, specifically in relation to text message marketing and how to use SMS messaging for business.

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How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | September 21, 2022

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

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Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | September 21, 2022

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

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The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | September 21, 2022

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

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Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | September 21, 2022

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

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How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | September 21, 2022

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

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Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | September 21, 2022

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

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One Size Fits All: How Responsive Web Design Helps You Get More Conversions 
By Jamie Johnson | September 21, 2022

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

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No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | September 21, 2022

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

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How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | September 21, 2022

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

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6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | September 21, 2022

Follow these steps to communicate effectively with your audience during the COVID-19 pandemic or any other crisis your business may face.

Article
Corporate Name Search
By Julie Thompson | September 21, 2022

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

Article
Best Brand-Building Marketing Agencies
By Sean Peek | September 21, 2022

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

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How to Use YouTube to Build Community
By Sean Peek | September 21, 2022

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | September 21, 2022

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

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The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Jennifer Dublino | September 21, 2022

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

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30 Essential Data Analytics Terms Every Marketer Should Know
By Elle Morgan | September 21, 2022

Thirty commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | September 21, 2022

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Employees working in an office
Article
8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | September 20, 2022

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

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5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | September 20, 2022

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

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13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | September 20, 2022

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

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Promo Code Paradise: Using Discount Coupons to Skyrocket E-Commerce Sales
By Sean Peek | September 20, 2022

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

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11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | September 20, 2022

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

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Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | September 20, 2022

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

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How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | September 20, 2022

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Article
6 Web-Based Collaboration Tools for Writers and Content Marketers
By Sean Peek | September 20, 2022

Improve your writing and marketing with these effective collaboration tools.

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Email Marketing Best Practices and Predictions for 2022
By Jennifer Dublino | September 20, 2022

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of 2022.