Marketing and Sales

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

Using influencers is a simple way to save money while still receiving adequate marketing help.

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

The SEO tactics a small business uses differ greatly than tactics large businesses use, but how do you know what will drive results? Here are 7 tactics.

The ad industry has to continually change to address the needs and concerns of consumers.

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

Learn how social media marketing is changing and how to keep up with the changes.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Here's why you can't afford to ignore email as a promotional tool.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

To land as many clients as possible, you need a defined sales process. Here is what it should include.