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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Tommy Boy movie still
How Tommy Boy Depicts the Power of Spin Selling
By Antonio Ferme | July 10, 2023

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

Breaking Bad commercial
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | July 10, 2023

…without a Super Bowl budget.

Prey movie poster
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.

A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | July 10, 2023

Learn how to build a customer journey map for your small business.

The 5 Best Sources of B2B Lead Prospects
By Jennifer Dublino | July 06, 2023

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | July 06, 2023

With over one billion active users, Instagram makes it easy to grow your business on social media.

woman recording a promotional video
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | July 05, 2023

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | June 28, 2023

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

How to Engage Millennials Using Instagram
By Jennifer Dublino | June 05, 2023

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | June 05, 2023

Take care of the community and the community will take care of your business. Here is how to promote your business with charitable marketing.

7 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | June 01, 2023

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | May 31, 2023

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | May 30, 2023

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | May 30, 2023

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | May 25, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

How to Transform Your Static Site into a Responsive Website
By Sean Peek | May 25, 2023

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | May 24, 2023

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Instagram Best Posting Practices 2023
By Kiely Kuligowski | May 24, 2023

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

5 Tips to Market Research Like a Pro
By Mark Fairlie | May 23, 2023

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | May 17, 2023

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 16, 2023

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | May 16, 2023

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

people playing video games
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | May 16, 2023

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | May 16, 2023

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | May 16, 2023

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

3 Powerful Tips for Successful Account Management
By Jamie Johnson | May 16, 2023

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

10 Ways to Track Trends on Social Media
By Julie Thompson | May 08, 2023

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Jennifer Dublino | May 04, 2023

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | May 04, 2023

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | May 04, 2023

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.