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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
How do you find your company's social media "voice"?
By Andrew Martins | 8 Answers | Last Activity on October 14, 2020

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

Article
E-Commerce Marketing Strategies for Solopreneurs
By Guy Sheetrit | October 13, 2020

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Article
11 Powerful Reasons to Invest in CRM Software
By Rohit Prasanna | October 13, 2020

Learn how CRM software can help you run your business more efficiently.

Article
Authenticity Sells: 5 Tips for Overcoming Impostor Syndrome
By Dr. Cindy McGovern | October 12, 2020

If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.

Article
Things You Should Know Before Hiring a Call Center
By Adam Uzialko | October 12, 2020

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

Article
How to Grow Your Email List
By Kiely Kuligowski | October 12, 2020

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

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Advice
Which is the best website to create a blog on?
By Anonymous User | 52 Answers | Last Activity on October 11, 2020
Advice
What is the best customer acquisition strategy for selling SaaS to companies?
By Juliette JJ | 16 Answers | Last Activity on October 11, 2020

Hi, I am developing my startup which is selling online HR tool for recruiters. I am trying to reach HR specialists from different companies via LinkedIn (invitation and sending inMail). However,...

Advice
Aside from social platforms, what is a good way to build your online presence?
By Soumya Goswami | 3 Answers | Last Activity on October 11, 2020

I am observing that a lot of websites are building their presence by utilizing social media- Facebook, instagram groups, LinkedIn community, Youtube channels, etc. Apart from these social platforms,...

Advice
What are some tips to increase an e-commerce site's success?
By Andrew Martins | 9 Answers | Last Activity on October 09, 2020

When it comes to running an e-commerce site, what are some sure fire ways make sure you're doing everything you can to make it as successful as possible? Are there things that should absolutely be...

Advice
What are the most cost-effective training courses for IT/Network Engineering?
By Michael Toy | 14 Answers | Last Activity on October 09, 2020

I am looking to improve my personal knowledge base in IT/Network Engineering. I am looking for advice on some good "bang-for-the-buck" courses. The IT field is so wide that it can be tough to decide...

Article
Your Best Asset: What Makes Customer Loyalty So Important?
By Max Freedman | October 08, 2020

Developing a strategy to boost customers' loyalty to your brand is critical to your business's long-term success.

Article
How to Find Anyone's Business Email Address
By Henry Foster | October 08, 2020

When you need to do cold outreach, you can usually find the contact info you need online.

Advice
What is a list of some of the most useful free online marketing tools?
By Daniel Saul | 7 Answers | Last Activity on October 08, 2020

There's a diverse mix of free marketing tools available today for anyone in digital marketing, but I only have experience with a few. Please let me know what free online marketing tools you recommend...

Advice
What social media monitoring tools do you use for your business?
By Sarah Burd | 16 Answers | Last Activity on October 07, 2020

I would like to measure my social media activity but I don't know where to start! What tools should I be using?

Advice
Any recommendations on simple conference calling providers?
By Roberta Day | 4 Answers | Last Activity on October 06, 2020

We are looking for a platform that offers one phone number but then gives us multiple bridge numbers that anyone within the company can use to start a conference call. Don't need video, reporting,...

Article
Precision Marketing 101: Exploring the Concepts and Tools to Do It
By Lauren Sirt | October 06, 2020

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

Article
13 Tips to Win Customers Over the Phone
By Max Freedman | October 05, 2020

When on the phone with your potential customers, you need these skills to make the sale.

Article
The Power of Facebook Messenger as a Marketing Tool
By Simone Johnson | October 05, 2020

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Advice
What is the best CRM software?
By Anonymous User | 33 Answers | Last Activity on October 04, 2020

I currently use Zoho CRM software and while it does the job, it is not ideal for our business. I don't find it very user-friendly and it confuses leads, accounts, and potentials. It's not as easy to...

Article
E-Commerce Has Seen Holiday-Level Demand Most of the Year. What Will the Holidays Look Like for Merchants?
By David Fletcher | October 02, 2020

Will demand climb even higher, or will shoppers spend less on gifts this winter?

Advice
How can I find a good social media manger/freelancer?
By Pinky Sharma | 6 Answers | Last Activity on October 02, 2020

I am bit confused how to hire the right person as a Social Media Manager on a freelance basis for my business. With so many people out there claiming to have social media experience, how can I tell...

Advice
Which URL should I promote - Facebook page or website url?
By Vivek Sable | 31 Answers | Last Activity on October 02, 2020

My startup provides local information to the South Asian community. I have created a facebook page and twitter handle. We push our tweets to our facebook page. The site has a generic like button...

Advice
Has anyone ever used the website Fiverr?
By Imanuel Larcher | 18 Answers | Last Activity on October 02, 2020

Incredible services available for $5. I came across it last night and was astonished! I wanted to see if anyone has used it before

Article
How to Host Your First Flash Sale
By Thomas Griffin | October 01, 2020

Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.

Article
How to Leverage LinkedIn for Personal Branding
By Jared Atchison | October 01, 2020

There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.

Article
48 Free Websites to List Your Business
By Max Freedman | October 01, 2020

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Category
The Best Website Builders and Design Services of 2020
By Skye Schooley | October 01, 2020

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Article
Be More Likable: 11 Ways to Improve Your Facebook Page Instantly
By Max Freedman | October 01, 2020

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

Article
Best Practices for Implementing Live Chat Support
By Andrew Martins | October 01, 2020

When your customers have questions, they want answers right away. With live chat software, you can make that a reality.