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Learn how to target customers in your neighborhood and turn them into loyal clients.
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.
As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.
Follow these tips to choose the right web host for your company website so that it's accessible and secure.
Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.
Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.
How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.
Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.
Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.
Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.
Find out how product packaging can win over customers, and get tips for successful packaging strategies.
A successful sales team is the lifeblood of your company. Learn how to develop a healthy, positive sales culture that fosters success for your business.
Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.
Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.
Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.
Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.
Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.
Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.
Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.
Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.
Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.