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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Category
The Best Call Center Services for 2021
By Adam Uzialko | February 26, 2021

Our team has compared the best call center services for 2021. See up-to-date reviews for the top-rated answering services.

Article
Online Reputation Management, and Why It Is Important
By Sameer Somal | February 25, 2021

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

Article
How to Handle Non-Paying Clients
By Sammi Caramela | February 25, 2021

Contracts, lawyers and collections agencies are a few places to turn when you have clients who won't pay their invoices. Even better is to prevent the problem in the first place.

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Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 17, 2021

Find out why you need to respond to all your online reviews – not just the negative ones.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 12, 2021

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Article
What Is CTR in Email?
By Jamie Johnson | February 11, 2021

Click-through rate is a critical metric by which a small business can measure its email marketing success.

Article
How to Write a Company History
By Skye Schooley | February 08, 2021

A well-written company history can entice prospective customers, investors and employees.

Article
Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 04, 2021

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Article
Is It a Bad Idea to Link to Your Competitors on Social Media?
By Matt Bentley | February 03, 2021

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Article
What Is Email Automation?
By Patrick Proctor | February 02, 2021

Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.

Article
6 Email Marketing Trends in 2021
By Rohit Prasanna | February 01, 2021

Follow these tips and predictions to step up your email marketing in 2021.