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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Review
Podium Review
By Mark Fairlie | May 26, 2022

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

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Show Me the Money: How to Turn Site Visitors Into Paying Customers
By Jamie Johnson | May 23, 2022

Follow these four steps to turn your website visitors into paying customers.

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7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | May 23, 2022

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

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How to Reach Your Target Audience
By Julie Thompson | May 23, 2022

Successful businesses narrow their target market to engage people most likely to buy their products and services. Learn how to reach your target market.

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Direct Mail Marketing: Is It Worth the Cost?
By Sean Peek | May 23, 2022

Despite email marketing's rise, many businesses use direct mail to market. Learn how much you may spend and the industries where it works best.

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Is Text Messaging a Successful Customer Engagement Tool?
By Jennifer Dublino | May 20, 2022

When used carefully, texting is a reliable and responsive way to reach customers. Learn the benefits of text message marketing and top services to try.

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Say Hello to Vlogging: Why You Should Be Video Blogging
By Jennifer Dublino | May 20, 2022

Video blogging, or vlogging, can build your brand and extend your reach to a huge potential market. Follow these tips to start a video blog.

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How to Market to Parents Effectively
By Jennifer Dublino | May 20, 2022

With the right approach, you can tap into the large, motivated parent demographic. Use these tips to get good results, and learn from effective examples.

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Can Brick-and-Mortar Stores Survive Amazon Prime?
By Sean Peek | May 19, 2022

Amazon Prime offers myriad customer conveniences and options. How can brick-and-mortar stores possibly compete? Learn where physical stores have an edge.

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How to Make Your Website Mobile Friendly
By Julie Thompson | May 18, 2022

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

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The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | May 13, 2022

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

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Make It Memorable: 8 Tips for Creating an Effective Brand Name
By Jennifer Dublino | May 05, 2022

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

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Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | May 04, 2022

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

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How Social Selling Can Improve Your Sales Process
By Julie Thompson | April 29, 2022

Learn how connecting with prospects on social media can improve your lead-generation efforts.

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Lessons From Big Brands: 7 Customer Service Pitfalls That Will Destroy Your Brand
By Jennifer Dublino | April 26, 2022

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

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Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | April 26, 2022

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

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Making a Great First Impression With Your Customers
By Jennifer Dublino | April 21, 2022

A customer's first impression of your business lays the groundwork for your relationship. Lay a solid foundation for a long, profitable relationship.

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Corporate Name Search
By Julie Thompson | April 21, 2022

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | April 14, 2022

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

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PR Nightmares: What You Can Learn From the Biggest Business Blunders
By Julie Thompson | April 13, 2022

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

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How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | April 13, 2022

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

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How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | April 07, 2022

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

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12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | April 01, 2022

With over one billion active users, Instagram makes it easy to grow your business on social media.

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Examples and Expert Advice: The Anatomy of a Perfect Lead Magnet
By Ewa Puchalska | April 01, 2022

Offering something unique and irresistible to attract prospects is the only way to make sure subscribers will come.

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Best Brand-Building Marketing Agencies
By Sean Peek | April 01, 2022

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

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Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | April 01, 2022

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

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Using Coupons to Drive Engagement and Retention
By Sean Peek | April 01, 2022

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

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What Is Sales Pipeline Management?
By Nicole Fallon | April 01, 2022

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

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5 Tips to Market Research like a Pro
By Syed Balkhi | April 01, 2022

A thriving business requires constant market research to improve your products. Here's how you can start doing market research like a pro.

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Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | April 01, 2022

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.