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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | March 06, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
Is Social Media Marketing Still Worth It?
By Jayson DeMers | March 06, 2023

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

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10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | March 06, 2023

Using influencers is a simple way to save money while still receiving adequate marketing help.

Article
How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | March 06, 2023

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | March 06, 2023

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

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The 5 Most Common Mistakes SMBs Make When Designing Their New Website
By Jennifer Dublino | March 06, 2023

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Salespeople discussing numbers
Article
You’ve Got Leads, but Why Aren’t They Buying?
By Jennifer Dublino | March 06, 2023

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

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How to Build a Successful SEO Strategy When You’re a Small Business
By Chad Brooks | March 06, 2023

The SEO tactics a small business uses differ greatly than tactics large businesses use, but how do you know what will drive results? Here are 7 tactics.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | March 06, 2023

The ad industry has to continually change to address the needs and concerns of consumers.

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3 Powerful Tips for Successful Account Management
By Jamie Johnson | March 06, 2023

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | March 06, 2023

Learn how social media marketing is changing and how to keep up with the changes.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | March 06, 2023

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer To Pay
By Julie Thompson | March 06, 2023

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | March 06, 2023

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | March 06, 2023

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | March 06, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | March 06, 2023

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

Employees working in an office
Article
8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | March 06, 2023

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Chad Brooks | March 06, 2023

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | March 06, 2023

Here's why you can't afford to ignore email as a promotional tool.

Article
Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | March 06, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | March 03, 2023

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | March 03, 2023

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | March 03, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | March 03, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | March 03, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
Complete Guide to Building a Sales Process
By David Gargaro | March 02, 2023

To land as many clients as possible, you need a defined sales process. Here is what it should include.