Marketing and Sales

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Learn how CRM software can help you run your business more efficiently.

If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Hi, I am developing my startup which is selling online HR tool for recruiters. I am trying to reach HR specialists from different companies via LinkedIn (invitation and sending inMail). However,...

I am observing that a lot of websites are building their presence by utilizing social media- Facebook, instagram groups, LinkedIn community, Youtube channels, etc. Apart from these social platforms,...

When it comes to running an e-commerce site, what are some sure fire ways make sure you're doing everything you can to make it as successful as possible? Are there things that should absolutely be...

I am looking to improve my personal knowledge base in IT/Network Engineering. I am looking for advice on some good "bang-for-the-buck" courses. The IT field is so wide that it can be tough to decide...

Developing a strategy to boost customers' loyalty to your brand is critical to your business's long-term success.

When you need to do cold outreach, you can usually find the contact info you need online.

There's a diverse mix of free marketing tools available today for anyone in digital marketing, but I only have experience with a few. Please let me know what free online marketing tools you recommend...

I would like to measure my social media activity but I don't know where to start! What tools should I be using?

We are looking for a platform that offers one phone number but then gives us multiple bridge numbers that anyone within the company can use to start a conference call. Don't need video, reporting,...

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

When on the phone with your potential customers, you need these skills to make the sale.

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

I currently use Zoho CRM software and while it does the job, it is not ideal for our business. I don't find it very user-friendly and it confuses leads, accounts, and potentials. It's not as easy to...

Will demand climb even higher, or will shoppers spend less on gifts this winter?

I am bit confused how to hire the right person as a Social Media Manager on a freelance basis for my business. With so many people out there claiming to have social media experience, how can I tell...

My startup provides local information to the South Asian community. I have created a facebook page and twitter handle. We push our tweets to our facebook page. The site has a generic like button...

Incredible services available for $5. I came across it last night and was astonished! I wanted to see if anyone has used it before

Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.

There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

When your customers have questions, they want answers right away. With live chat software, you can make that a reality.