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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Boost Customer Retention
By Jennifer Dublino | September 04, 2026
The key to your business’s success is to ensure your customers return again and again.
Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | September 04, 2026
Giving your customers some personalized attention via email can lead to an increase in sales.
Article
Automated Email Sequence Examples
By Marisa Sanfilippo | September 04, 2026
Automated email sequences are a powerful tool for maintaining customer engagement by delivering the right message at the right time without constant manual intervention.
Article
Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | September 04, 2026
From direct mail to networking groups, these old-school marketing strategies can capture customers' attention even in a digital-first world.
Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | September 04, 2026
Video is the No. 1 content type for lead generation and user engagement.
SlickText logo
Review
SlickText Review
By Tom Anziano | September 04, 2026
Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.
retail worker handing a customer a bag
Article
Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | September 04, 2026
Earning sales is challenging, but repeat business can boost cash flow and promote your brand.
Article
Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | September 04, 2026
Improve customer retention, build brand trust and boost your ROI by focusing on product quality.
person typing on a laptop
Article
How to DIY Your SMB Website
By Nicole Fallon | September 03, 2026
DIY website builders like Squarespace can help small business owners on a budget build beautiful, functional websites, even with limited web design experience.
Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | August 21, 2026
Learn to utilize this cost-effective digital marketing channel.
Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | August 18, 2026
Looking for a new CRM? Learn how to streamline the process for your business.
Article
5 Tips for Re-Engaging Past Clients
By Jamie Johnson | August 18, 2026
Former customers are a rich source of potential revenue. Here’s how to get back on their radar.
Article
Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | August 18, 2026
Email analytics can inform your email marketing campaigns, improve customer engagement and drive more conversions.
Article
Get Camera Ready: Start Livestreaming on Social Media
By Jennifer Dublino | August 06, 2026
Use livestreaming on social networks to connect with customers, conduct demonstrations and extend your reach.
Article
How to Improve Your Social Media Presence
By Jennifer Dublino | August 06, 2026
A robust, thoughtful social media presence can boost brand awareness and increase sales. Learn how to hone your social strategy.
Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | August 05, 2026
Expand online earnings with Google AdSense, a straightforward program for monetizing your website through user-clicked ads.
Business owner working on a laptop
Article
What Is CTR in Email?
By Amanda Hoffman | August 05, 2026
The click-through rate is a critical metric for measuring a small business's email marketing success.
office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | August 05, 2026
Be on the lookout for predatory customers and learn how to handle them.
Article
11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | August 05, 2026
When customers are toxic, releasing them is best for your business and sanity.
creative marketing team
Article
Why You Should Verify Your Brand on Social Media
By Natalie Hamingson | July 23, 2026
marketing team
Article
How to Use Email and SMS Marketing Together for Maximum Impact
By Adam Uzialko | July 23, 2026
Email and SMS aren’t competing channels; when used together strategically, they create a powerful multi-channel marketing approach that drives better engagement and sales.
Article
Personal branding strategies: 8 social media networks to use for self-branding
By Jennifer Dublino | July 17, 2026
As a business owner, you and your business are inseparable, so personal branding is a necessity.
squarespace logo
Review
Squarespace Review and Pricing
By Jeremy Bender | July 16, 2026
Squarespace is a powerful, AI-powered website builder great for e-commerce. See our full review of features, pricing and limitations.
Article
Email Marketing Best Practices: How to Avoid Creating an Annoying Campaign
By Andrew Martins | July 16, 2026
Abide by email marketing best practices for more effective and well-received campaigns.
Article
10 Reasons Every Entrepreneur Needs a Branded Email Address
By Sean Peek | July 16, 2026
An email address that uses your company's name makes a more professional impression.
Pipedrive logo
Review
Pipedrive Review and Pricing
By Mark Fairlie | July 16, 2026
Business.com’s review of Pipedrive shows why it is our choice as the best CRM for sales automation. Read the review and learn more about its pros and cons.
Article
How to Create a Business Profile on LinkedIn
By Mark Fairlie | July 15, 2026
Connect with potential partners and top talent in your industry.
person typing on a laptop
Article
Squarespace vs. Wix: Which Website Builder Is Better?
By Jeremy Bender | July 15, 2026
business plan
Article
Why Personal Branding Is Crucial for Any Industry
By Jennifer Dublino | July 14, 2026
Building a personal brand can boost sales and give you a competitive edge.