Marketing and Sales

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

Increasing market share is a business plan strategy any small business can benefit from. Learn how to increase your business's share of the industry.

Practice these five smart tactics to build trust and rapport with your brand's target audience online.

Here are five strategies you can use to give your mobile marketing efforts a boost.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Google and Facebook have billions of users across the internet. This article and infographic will show which advertising method is best.

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

How does one carve a niche that already has a lot of players? In this article, we will take a look at some ways this can be done.

Learn how technology is changing and how adapting to it can help your marketing.

If you aren't leveraging LinkedIn to grow your business, then you're missing out on reaching more than 500 million people.

Businesses are uncertain about the outcome of the 2021 holiday shopping season. Here are some trends you can count on to build your sales strategy.

A/B testing means testing variations of factors like how your website looks or what your marketing emails say. Learn how to use it to its full potential.

Retargeting emails help boost conversions. Discover how to integrate them with your marketing campaigns.

You can use any of these solutions to make your email campaigns more efficient and effective.

Effective email marketing is especially important for e-commerce businesses. Find out what strategies are the most effective.

Discover what a knowledge management system is and how developing one can help your customers.

This guide describes how to choose and implement flexible CRM software for your small business.

CRM metrics help you discern not just how well your sales and marketing processes are performing, but how well your business as a whole is doing.

Check out these tips on how to create a strong brand image.

Need to create and maintain a positive brand for your business? Here's how to pick the best reputation management service for the job.

Small businesses always strive for growth, but make sure you're not outgrowing your capabilities. Watch for these signs.

Establishing a memorable brand doesn't have to be difficult. These five tips will help you build a brand that sticks out in your customers' minds.

Here's how you can build strong customer relationships, improve engagement and drive sales if you use email marketing wisely.

Here are five ways to get the most out of email marketing efforts.

Author and Single Throw Marketing CEO Larry Bailin shares how to tell which digital channels are your key to success.

Learn how a good story captures attention and helps sell your organization's products and services.

Amazon Business offers many features that can benefit your company. Learn more Amazon Business and how you can use it to your business's benefit.

Who you follow on social media can impact your brand and your ability to reach your audience. Here's how to determine who to follow back on social.

A/B testing, also called split marketing, helps you determine which ads your audience finds most effective.

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.