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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Has Influencer Marketing Peaked?
By Siri Hedreen | September 01, 2022

With fake followers, failing trust and a recent spate of YouTube scandals, influencer marketing has lost its luster for many brands.

Article
5 Ways to Influence Your Subscribers with Relevant Content
By Megan Totka | September 01, 2022

Are your customer engagement rates falling with each new email campaign? Here are five tips to implement before your next campaign.

Article
How to Quickly and Easily Make Your Website GDPR Compliant (And Why You Should Immediately)
By Jared Atchison | September 01, 2022

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Article
How to Keep Content Fresh During COVID-19
By Boris Pfeiffer | September 01, 2022

The coronavirus pandemic led to a large amount of COVID-19 related content. Here's how to incorporate it into your marketing strategy and keep it fresh.

Article
How to Grow Your Email List
By Kiely Kuligowski | September 01, 2022

Growing your email list is a never-ending task, but luckily, there are many ways to do so. Learn about them in this email list growth guide.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | September 01, 2022

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Article
How Much Can a Bad Review Hurt Your Business?
By Chad Brooks | September 01, 2022

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | September 01, 2022

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
20 Features to Look for in a CRM
By Sean Peek | September 01, 2022

Check out the top qualities to consider when selecting CRM software for your business.

Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | September 01, 2022

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | September 01, 2022

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | September 01, 2022

Learn the most common reasons why most e-commerce marketing campaigns fail.

Article
Which Call Centers Are Based in the U.S.?
By Jennifer Post | September 01, 2022

Learn what to look for in a U.S.-based call center service.

Article
How to Choose the Best Call Center Software
By Larry Alton | September 01, 2022

Call center software can give you a great way to communicate with your customers if you pick the right one for your business. Here's what to look for.

Article
What Is Channel Management?
By Marisa Sanfilippo | September 01, 2022

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

Article
8 Ways to Build Customer Personas
By Tabitha Naylor | September 01, 2022

Customer personas are important when trying to create marketing and sales strategies, as they guide you in how you should be trying to reach your audience.

Article
5 Strategies for Building Brand Trust Through Video
By Joe Forte | September 01, 2022

Video marketing provides brand exposure and the chance to build up trust among your viewers.

Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Erin Shea | September 01, 2022

Follow these four steps to create unified branding that appeals to Generation z and millennial consumers.

Article
How Will Blockchain Impact Digital Marketing?
By Chad Brooks | September 01, 2022

Blockchain opens up a world of possibilities for digital marketers.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Chad Brooks | September 01, 2022

With the growing influence of big data, every small business owner and marketer has the power to revolutionize the market at their fingertips.

Article
12 Best Ways to Use Business Texting
By David Gargaro | September 01, 2022

This guide offers 12 tips on how to use business texting to communicate with customers and partners.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | September 01, 2022

This guide explains automated email sequences, how they work and how they benefit small businesses. It also includes examples.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | September 01, 2022

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Article
Back to Basics: 10 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | September 01, 2022

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | September 01, 2022

There are many reasons why small businesses should take advantage of Google Ads to improve their digital marketing. Here's how to implement Google Ads.

Article
48 Free Websites to List Your Business
By Max Freedman | September 01, 2022

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Article
5 Tips to Rule Over Instagram and Make Money
By Gaurav Sharma | September 01, 2022

Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.

Article
13 Ways to Track Trends on Social Media
By Max Freedman | September 01, 2022

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

Article
13 Tips to Win Customers Over the Phone
By Max Freedman | September 01, 2022

This guide includes tips on how to drive sales over the phone.

Article
How to Find Anyone’s Business Email Address
By Henry Foster | August 29, 2022

Sometimes all you can do is cold outreach, but email addresses aren't often publicly posted. Here's how you can find anyone's business email.