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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Does Effective B2C Marketing Look Like Now?
By David Fletcher | August 31, 2020

Messaging is only part of the story.

Advice
Which is more important for business: Twitter or Facebook?
By Sara Connors | 46 Answers | Last Activity on August 31, 2020

I am going to set up a business social media account, but I don't have time to focus on both right now. Is Facebook or Twitter more important when starting out? Is one more time-consuming than the...

Advice
How do I get my business recognized quickly on social media?
By Sharon Stout | 16 Answers | Last Activity on August 30, 2020

I'm opening my own business that will cater to different areas of home improvement and/or maintenance. To start, I've been advertising on social media. How do I get my business recognized quickly?

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Advice
What is the best (preferably free) CRM software for direct sales?
By Rita Stafford | 5 Answers | Last Activity on August 29, 2020

I am new to direct sales and I'm looking for a CRM that caters to the needs of someone in direct sales - without all the extra "big business" tracking stuff that I really don't need.

Advice
Best way to get sponsors for 5K charity race events?
By Jeff McMahon | 12 Answers | Last Activity on August 29, 2020

I host 5K themed runs and are trying to maximize the signups for each race to get results for my 10 charities that I am supporting. I think the better prizes i have for people to win and sponsors i...

Advice
What is the best way to expand my brand presence?
By santosh katti | 17 Answers | Last Activity on August 29, 2020

I have been running an education institution for seven years, but I have not been able to expand my brand presence outside of my local area. I have been advertising for 6 months now, but still have...

Article
5 Tips for Learning About Your Audience With Google Analytics
By Chris Christoff | August 28, 2020

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Advice
What tips do you have for starting a business?
By Basawaraj Rajoli | 15 Answers | Last Activity on August 28, 2020

I am looking for general tips on how to start a business.

Advice
How do I hire a good web designer?
By Rob McLaughlin | 33 Answers | Last Activity on August 28, 2020

What factors should I consider when hiring a web designer?

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Advice
How do I track and identify visitors to my B2B web site?
By William Nixon | 7 Answers | Last Activity on August 28, 2020

My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.

Article
5 Ways to Boost Landing Page Conversions
By Thomas Griffin | August 28, 2020

Get more from your landing page, regardless of your industry or what you want to offer to subscribers.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Sammi Caramela | August 28, 2020

Looking for digital marketing tools for your small business? Here's how to choose the ones that are best for you.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | August 28, 2020

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Advice
How would you approach and sell to high level employees like CEO's?
By Shefali Korke | 14 Answers | Last Activity on August 27, 2020

I am looking to sell CEO dashboards and need to reach out to CEO's. What has worked well for you in sales selling to higher level executives, if you don't mind sharing. Do you cold call, email,...

Article
Guide to Email Marketing
By Kiely Kuligowski | August 27, 2020

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

Advice
Which is the Best Cloud hosting Provider in India?
By Manohar Parakh | 4 Answers | Last Activity on August 27, 2020

I wanted to start using cloud for my website data and daily traffic. Many people suggest me take a service of ESDS software solution pvt ltd. As they have expertise in Managed Data Center Services,...

Advice
What is the best way to target people with fitness expertise to write for a health fitness site?
By Jeraud Norman | 8 Answers | Last Activity on August 27, 2020

I have a client that is looking to hire fitness pros, personal trainers, gym managers or group instructors on a part time basis to write articles for a national health fitness site. What is the best...

Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
By Annabel Maw | August 26, 2020

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

Article
7 Tips for Planning an Explainer Video That Can Increase Profit
By Greg Ball | August 26, 2020

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

Article
Is Advertising on Instagram Worth It?
By Sammi Caramela | August 26, 2020

Advertising on Instagram could be a great way to attract new audience members with striking visuals. But is it right for your business?

Advice
How do you feel about SMS (Text Messaging) Marketing?
By Catrina Sharp | 18 Answers | Last Activity on August 26, 2020

We wrote a post on the Advantages of SMS Marketing (http://bit.ly/14947ZM) recently. We have had a large response to it on LinkedIn and other sites we have shared it on. As entrepreneurs and business...

Article
20 Free Advertising Channels for Increased Visibility on a Budget
By Scott Gerber | August 25, 2020

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
How Your Email Newsletter Can Generate New Sales
By Thomas Griffin | August 25, 2020

Your email newsletters can yield big results for your sales and engagement.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
By Jared Atchison | August 24, 2020

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Advice
Should I send my team to coding boot camp?
By Daniel Larkin | 18 Answers | Last Activity on August 24, 2020

A few members on our team don't understand technology very well. I've read that coding boot camps promise they can turn almost anyone into a capable web developer. I've done my research but prices...

Article
The Importance of Social Media Monitoring for Customer Experience
By Max Freedman | August 24, 2020

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Advice
What is the future of email marketing?
By Andrew Martins | 7 Answers | Last Activity on August 24, 2020

I'm working on a story for Business News Daily and I was wondering what the future of email marketing looks like. Are there new regulations to worry about either recently made into law or on the...

Advice
When starting a list for email marketing, is it appropriate to add contacts to the list without the person signing up for the list?
By Jeff Hale Ph.D. | 40 Answers | Last Activity on August 23, 2020

Let?s say you are new start up and you don?t yet have a large following. However, you want to send an email newsletter to people with whom you have some connection and probably have an interest in...

Advice
Any suggestions for scheduling software that includes a way to receive personal requests from users?
By Jane Steffens | 3 Answers | Last Activity on August 22, 2020

I work for a church with multiple locations and we need a way for people to submit prayer requests and arrange things like hospital visits and 1:1 counseling appointments. We currently use Google...

Article
Customers Own Their Data: If You Want To Use It, You Need To Ask for Permission
By Or Lenchner | August 21, 2020

Transparency and clarity must lead all data collection practices.