Marketing and Sales

With fake followers, failing trust and a recent spate of YouTube scandals, influencer marketing has lost its luster for many brands.

Are your customer engagement rates falling with each new email campaign? Here are five tips to implement before your next campaign.

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

The coronavirus pandemic led to a large amount of COVID-19 related content. Here's how to incorporate it into your marketing strategy and keep it fresh.

Growing your email list is a never-ending task, but luckily, there are many ways to do so. Learn about them in this email list growth guide.

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Check out the top qualities to consider when selecting CRM software for your business.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

Learn the most common reasons why most e-commerce marketing campaigns fail.

Learn what to look for in a U.S.-based call center service.

Call center software can give you a great way to communicate with your customers if you pick the right one for your business. Here's what to look for.

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

Customer personas are important when trying to create marketing and sales strategies, as they guide you in how you should be trying to reach your audience.

Video marketing provides brand exposure and the chance to build up trust among your viewers.

Follow these four steps to create unified branding that appeals to Generation z and millennial consumers.

Blockchain opens up a world of possibilities for digital marketers.

With the growing influence of big data, every small business owner and marketer has the power to revolutionize the market at their fingertips.

This guide offers 12 tips on how to use business texting to communicate with customers and partners.

This guide explains automated email sequences, how they work and how they benefit small businesses. It also includes examples.

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

There are many reasons why small businesses should take advantage of Google Ads to improve their digital marketing. Here's how to implement Google Ads.

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

This guide includes tips on how to drive sales over the phone.

Sometimes all you can do is cold outreach, but email addresses aren't often publicly posted. Here's how you can find anyone's business email.