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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
Which is better: chatbot or live chat?
By Milita Khokhlova | 25 Answers | Last Activity on November 17, 2020

We have used live chat for several years now, but it has many flaws. We want to try chatbots. What do you think?

Advice
What is your go-to app for social media graphics?
By Evan Brown | 8 Answers | Last Activity on November 16, 2020

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Article
Shopify or Amazon? Which Is Better for Your Business?
By Max Freedman | November 16, 2020

Shopify and Amazon are giants in the e-commerce world, but which one is better for your business? Read on to make the right choice.

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Article
7 Tips for SaaS Companies to Generate More Leads
By Jayson DeMers | November 13, 2020

Struggling to generate leads for your SaaS business? Here are some tried-and-true sales and marketing tips that can help SaaS companies get more customers.

Advice
What features do you expect to see on a real estate website?
By Sarfraz SA | 14 Answers | Last Activity on November 13, 2020

We are planning to launch real estate website. Please let me know the features you would expect to see on a website offering real estate services.

Article
How to Choose a Direct Mail Service
By Sean Peek | November 13, 2020

Direct mail campaigns can help you better advertise to your community.

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Article
What Have We Learned? Business Lessons From COVID-19
By Brian Wallace | November 11, 2020

Do the work now so your business will still be around later.

Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | November 11, 2020

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Article
Salesforce 101: Top 10 Tips and Tricks
By Andreas Rivera | November 11, 2020

Salesforce can improve how your business runs. Here is how to get the most out of the popular CRM program.

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Advice
What are some good alternatives to Amazon's affiliate advertising program?
By Chris S. | 9 Answers | Last Activity on November 11, 2020

I have seen a lot of podcasters use Amazon's affiliate program to make some supplemental revenue. And it seems like a great choice. Amazon is a trusted, very reputable company and many people use...

Article
How to Get More Sales Page Engagement
By Chris Christoff | November 11, 2020

A high-quality sales page can make or break your business. Here's how you can make sure your page is optimized for maximum engagement and profitability.

Article
Lessons From Millennials and Gen Zers on Video Marketing
By Jared Atchison | November 11, 2020

The new generation of consumers is making an impact through their buying choices and their participation on social media. Here's how to get your videos to resonate with millennials and Gen Zers.

Article
Do You Need a 24/7 Call Center?
By Jennifer Post | November 09, 2020

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

Article
How to Improve Your In-House Customer Service Team
By Thomas Griffin | November 09, 2020

Give your customer service team a reboot with these tips.

Article
The Complicated Relationship Between SMBs and CRMs
By Chris Smith | November 09, 2020

Customer relationship management tools sometimes complicate the sales conversion process. Here's how to juggle your many CRM tools to work for your small business.

Advice
How should I approach agronomists as business multipliers?
By Tony Gilbert | 7 Answers | Last Activity on November 09, 2020

My new business venture provides on-farm data services to all kinds of farmers. I know farmers are hard to find and approach, so I want to cultivate relationships with the agronomists who already...

Article
7 Ways to Build a Quality Email List
By Kiely Kuligowski | November 06, 2020

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.

Article
10 Ways to Take Better Social Media Campaign Photos
By Skye Schooley | November 06, 2020

Follow this expert advice to make your photos stand out on social media.

Advice
How is your business benefiting from going to "the cloud"?
By Tara Ciriello | 8 Answers | Last Activity on November 06, 2020

How is your business benefiting from going to 'the cloud'? And if you haven't, why do you feel you're better off with your premise-based IT solution? I am curious as to why some business are hesitant...

Article
9 Lead Conversion Tips For Success
By Andrew Martins | November 06, 2020

Want to turn your customers into buyers? Here are nine ways to seal the deal.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
By Adam Uzialko | November 05, 2020

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

Article
20 Facebook Tools for Marketing Optimization
By Max Freedman | November 05, 2020

These 20 Facebook tools can help you use the social media platform more effectively for your business.

Article
How to Create a Customer Knowledge Management System
By Nicole Fallon | November 05, 2020

Discover what a knowledge management system is and how developing one can help your customers.

Article
How to Cash in on Your Excess Inventory
By Bennett Conlin | November 04, 2020

If you find yourself with excess inventory, here are six ways you can cash it in.

Article
The Business Benefits and Trailblazing Tricks of CRM Software
By James Warner | November 03, 2020

Here's how your company can use a customer relationship management system to boost your customer experience.

Article
What Is Customer Analytics?
By Nicole Fallon | November 03, 2020

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Article
15 Features to Look for in a CRM
By Scott Gerber | November 03, 2020

Here are the top qualities to consider when selecting CRM software for your business.

Article
7 Holiday Newsletter Tips for 2020
By Jared Atchison | November 02, 2020

Getting your newsletter right can help increase sales this holiday season.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | November 02, 2020

Looking for a new CRM? Check out these four ways to make the process smoother.

Article
6 Things Small Business Owners Need to Do Now to Succeed This Holiday Season
By Rich Rao | October 30, 2020

This holiday season may be make-or-break for many small businesses. Here are six tips for businesses to implement ASAP to make the most of this crucial season.