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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | January 23, 2023

Use these strategies to automate your email communications without coming across as cold to your customers.

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Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Chad Brooks | January 23, 2023

Analog marketing methods like printing and direct mail can function effectively when combined with digital marketing campaigns.

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3 Keys to CRM Success for Small Businesses
By Max Freedman | January 23, 2023

Small businesses need a CRM provider that offers simple software solutions that SMBs will actually use. Here is how to find the right one.

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How Page Load Speed Affects Customer Behavior
By Chad Brooks | January 23, 2023

Online consumers are driven by speed. Here's why it's so important for your website to be fast, and what to do if it's not.

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Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | January 23, 2023

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

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20 Features to Look for in a CRM
By Sean Peek | January 23, 2023

Check out the top qualities to consider when selecting CRM software for your business.

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How to Boost Your Email Lead List Through Social Media
By Sean Peek | January 23, 2023

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

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Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | January 23, 2023

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

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Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | January 23, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

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How to Use YouTube to Build Community
By Sean Peek | January 23, 2023

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

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Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | January 23, 2023

Need a new CRM? Here are four ways to get the best one.

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11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | January 23, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

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How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 23, 2023

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

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How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | January 23, 2023

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

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5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | January 23, 2023

Here are five tips for using text messages to communicate with your customers that can help you increase your sales.

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5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | January 23, 2023

A stellar design isn't merely focused on how pretty the interface looks.

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How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | January 23, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | January 23, 2023

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

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How to Provide an Honest and Ethical User Experience
By Sean Peek | January 23, 2023

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

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8 Components of Customer Personas
By Tabitha Naylor | January 23, 2023

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

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9 Lead Conversion Tips For Success
By Andrew Martins | January 23, 2023

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

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Online Reputation Management, and Why It Is Important
By Sameer Somal | January 23, 2023

This guide describes online reputation management and how brands can use it to keep their public image positive.

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How to Create a New Brand Image From Scratch
By Jennifer Dublino | January 23, 2023

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

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Build a Brand That Speaks to Younger Generations
By Sean Peek | January 23, 2023

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

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How to Use Customer Feedback to Your Advantage
By Thomas Griffin | January 23, 2023

Here are four ways you can improve your business using the feedback you receive from your customers about their experiences with your business.

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Has Influencer Marketing Peaked?
By Julie Thompson | January 23, 2023

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

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5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | January 23, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

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How Social Selling Can Improve Your Sales Process
By Julie Thompson | January 23, 2023

Learn how connecting with prospects on social media can improve your lead-generation efforts.

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How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | January 23, 2023

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

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How to Create an Accessible E-Commerce Website
By Nathan Resnick | January 23, 2023

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.