Marketing and Sales

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

This guide includes tips on how to drive sales over the phone.

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

With the right synergy, it’ll be “Showtime” at your business.

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.