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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Big Data Means for Your Small Business
By Andrew Martins | March 04, 2021

In an increasingly digital world, the amount of data a small business must parse gets larger by the year. Learn what big data means for your SMB.

Article
What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | March 04, 2021

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Article
12 Twitter Best Practices for Business
By Kiely Kuligowski | March 03, 2021

Success on Twitter requires more than just keeping your message within the character limit.

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Article
Best Reports to Run in Your CRM System
By Matt D'Angelo | March 03, 2021

The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.

Article
Online Reputation Management, and Why It Is Important
By Sameer Somal | February 25, 2021

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 17, 2021

Find out why you need to respond to all your online reviews – not just the negative ones.