Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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Website Design Tips for Small Businesses
By Jennifer Dublino | January 05, 2026
Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.
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The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
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What Is Opt-in Email Marketing?
By Jennifer Post | January 02, 2026
Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.
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7 Benefits of Text Message Marketing
By Skye Schooley | January 02, 2026
Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.
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15 Successful Text Message Marketing Examples
By Shannon Flynn | January 02, 2026
Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.
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Using X (Formerly Twitter) as a Customer Support Channel
By Jennifer Dublino | January 02, 2026
Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.
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Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
Learn practical ways small businesses can leverage AI to generate content for marketing purposes.
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4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | January 02, 2026
Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.
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8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | January 02, 2026
Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.
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What Is Lead Scoring?
By Julie Thompson | January 02, 2026
When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.
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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Sean Peek | December 19, 2025
Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.
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The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.
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How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025
Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.
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How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | December 18, 2025
Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.
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5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | December 18, 2025
Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
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How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025
Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.
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What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | December 17, 2025
Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.
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Do Awards Really Do Anything for Your Company?
By Julie Thompson | December 17, 2025
Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.
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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | December 17, 2025
Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.
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Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | December 17, 2025
Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.
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13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | December 17, 2025
Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.
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5 Tips for Reengaging Past Clients
By Jamie Johnson | December 17, 2025
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
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Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | December 17, 2025
Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.
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How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | December 17, 2025
Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.
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5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025
A stellar design isn't merely focused on how pretty the interface looks.
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The Most Popular Giveaway Items for Customers
By Sean Peek | December 16, 2025
Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.
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9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 16, 2025
Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.
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8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | December 16, 2025
Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.
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How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | December 10, 2025
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
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Guide to Email Marketing
By Kiely Kuligowski | December 10, 2025
Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.