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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | August 18, 2023

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | August 17, 2023

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

20 Features to Look for in a CRM
By Mark Fairlie | August 17, 2023

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | August 16, 2023

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

What Is Channel Management?
By Jennifer Dublino | August 16, 2023

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | August 15, 2023

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | August 15, 2023

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Business owner working on a laptop
Reengagement Email Strategy (With Examples)
By Max Freedman | August 10, 2023

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | August 10, 2023

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

What Is Sales Pipeline Management?
By Nicole Fallon | August 10, 2023

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | August 10, 2023

Need a new CRM? Here are four ways to get the best one.

GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | August 10, 2023

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Survey Says: The Importance of Survey Data in Marketing
By Danielle Fallon-O’Leary | July 31, 2023

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Creating a Sales Manual
By Jamie Johnson | July 31, 2023

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | July 31, 2023

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | July 31, 2023

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Get Inspired: The Top-10 Blogs on Sales Management for 2023
By Skye Schooley | July 12, 2023

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Man using a calculator for finances
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | July 12, 2023

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Tommy Boy movie still
How Tommy Boy Depicts the Power of Spin Selling
By Antonio Ferme | July 10, 2023

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

Prey movie poster
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.

A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | July 10, 2023

Learn how to build a customer journey map for your small business.

The 5 Best Sources of B2B Lead Prospects
By Jennifer Dublino | July 06, 2023

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | July 06, 2023

With over one billion active users, Instagram makes it easy to grow your business on social media.

5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | June 05, 2023

Take care of the community and the community will take care of your business. Here is how to promote your business with charitable marketing.

Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | May 30, 2023

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

How to Transform Your Static Site into a Responsive Website
By Sean Peek | May 25, 2023

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 16, 2023

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

people playing video games
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | May 16, 2023

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

3 Powerful Tips for Successful Account Management
By Jamie Johnson | May 16, 2023

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | May 04, 2023

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.