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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | February 02, 2022

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

Article
How to Increase Your Small Business Market Share
By Joshua Stowers | February 02, 2022

Increasing market share is a business plan strategy any small business can benefit from. Learn how to increase your business's share of the industry.

Article
5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | February 02, 2022

Practice these five smart tactics to build trust and rapport with your brand's target audience online.

Article
5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | February 02, 2022

Here are five strategies you can use to give your mobile marketing efforts a boost.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | February 02, 2022

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Article
Google Ads vs. Facebook Ads: Which is Better?
By Zac Johnson | February 02, 2022

Google and Facebook have billions of users across the internet. This article and infographic will show which advertising method is best.

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | February 02, 2022

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

Article
Make Your Mark: How to Carve Your Own Niche In a Saturated Market
By Anand Srinivasan | February 02, 2022

How does one carve a niche that already has a lot of players? In this article, we will take a look at some ways this can be done.

Article
How Technology Is Changing Online Advertising
By Stella Morrison | February 02, 2022

Learn how technology is changing and how adapting to it can help your marketing.

Article
How Marketers Can Leverage LinkedIn
By Jared Atchison | February 02, 2022

If you aren't leveraging LinkedIn to grow your business, then you're missing out on reaching more than 500 million people.

Article
Holiday Shopping Predictions and What They Mean for Businesses
By Sean Peek | February 02, 2022

Businesses are uncertain about the outcome of the 2021 holiday shopping season. Here are some trends you can count on to build your sales strategy.

Article
16 Effective Methods to Make the Most Out of A/B Testing
By Sean Peek | February 02, 2022

A/B testing means testing variations of factors like how your website looks or what your marketing emails say. Learn how to use it to its full potential.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | February 01, 2022

Retargeting emails help boost conversions. Discover how to integrate them with your marketing campaigns.

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
By Scott Gerber | February 01, 2022

You can use any of these solutions to make your email campaigns more efficient and effective.

Article
Everything E-Commerce Businesses Need to Know About Email Marketing
By Rachelle Gordon | February 01, 2022

Effective email marketing is especially important for e-commerce businesses. Find out what strategies are the most effective.

Article
How to Create a Customer Knowledge Management System
By Nicole Fallon | February 01, 2022

Discover what a knowledge management system is and how developing one can help your customers.

Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Stella Morrison | February 01, 2022

This guide describes how to choose and implement flexible CRM software for your small business.

Article
CRM Metrics You Should Know
By Matt D’Angelo | February 01, 2022

CRM metrics help you discern not just how well your sales and marketing processes are performing, but how well your business as a whole is doing.

Article
How to Create a New Brand Image From Scratch
By Thomas Griffin | February 01, 2022

Check out these tips on how to create a strong brand image.

Article
Choosing the Best Online Reputation Management Service
By Karina Fabian | February 01, 2022

Need to create and maintain a positive brand for your business? Here's how to pick the best reputation management service for the job.

Article
How to Tell If Your Business is Growing Too Quickly (and What to Do About It)
By Adam Uzialko | February 01, 2022

Small businesses always strive for growth, but make sure you're not outgrowing your capabilities. Watch for these signs.

Article
5 Ways to Make Your Brand More Memorable
By Jared Atchison | February 01, 2022

Establishing a memorable brand doesn't have to be difficult. These five tips will help you build a brand that sticks out in your customers' minds.

Article
4 Simple Ways to Boost Engagement With Email Marketing
By Chris Christoff | February 01, 2022

Here's how you can build strong customer relationships, improve engagement and drive sales if you use email marketing wisely.

Article
5 Ways to Improve Your Email Marketing
By Jared Atchison | February 01, 2022

Here are five ways to get the most out of email marketing efforts.

Article
Want to Boost Your Digital Marketing Success? Author and CEO Shares His Tips
By Chad Brooks | February 01, 2022

Author and Single Throw Marketing CEO Larry Bailin shares how to tell which digital channels are your key to success.

Article
8 Tips to Become a Better Business Storyteller
By Jennifer Post | February 01, 2022

Learn how a good story captures attention and helps sell your organization's products and services.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | February 01, 2022

Amazon Business offers many features that can benefit your company. Learn more Amazon Business and how you can use it to your business's benefit.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | February 01, 2022

Who you follow on social media can impact your brand and your ability to reach your audience. Here's how to determine who to follow back on social.

Article
How A/B Testing Your Ads Improves Conversion
By Chris Porteous | January 31, 2022

A/B testing, also called split marketing, helps you determine which ads your audience finds most effective.

Article
Back to Basics: 10 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | January 31, 2022

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.