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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | January 18, 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Article
Fighting Post-Holiday Chargebacks in 2021
By Adrian DeGus | January 15, 2021

While the holiday season is a lucrative time for merchants, the inevitable holiday hangover of chargebacks is less welcome. Here's how to ease the process and increase how much you recoup.

Article
Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy
By Athens Ramseyer | January 15, 2021

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

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The Best List Broker Services of 2021
By Business.com Editorial Staff | January 15, 2021

This guide includes advice on how to choose a list broker service, as well as reviews of our choices for the best list brokers of 2021.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
How to Create Social Proof Through Case Studies
By Jared Atchison | January 14, 2021

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

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Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Article
Why In-Location Experiences Matter More Than Ever
By Bobby Marhamat | January 12, 2021

To survive and thrive in the future, businesses will need to make in-location experiences a priority.

Article
10 Ways Salespeople Can Surpass Buyers' Expectations
By Greg McBeth | January 12, 2021

Here are 10 things salespeople must do to deliver an exceptional buying experience.

Article
How to Use Customer Feedback to Your Advantage
By Thomas Griffin | January 12, 2021

Here are four ways you can use customer feedback to improve your business.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | January 12, 2021

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Article
SMS Polling for Business
By Jordan Beier | January 12, 2021

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

Article
4 Best Social Media Strategy Tips for E-Commerce Businesses
By Jared Atchison | January 11, 2021

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Article
How to Solve CRM Adoption Deadlock
By Denis Zhinko | January 11, 2021

Here's how to ensure your business can successfully adopt a CRM solution.

Article
Top 10 Customer Support Tips to Make Your Startup Prosper
By Emily Watson | January 11, 2021

Customer support is often the most important aspect of a business.

Article
Credit Card Processing Scams (and Other Things to Look Out For)
By Adam Uzialko | January 11, 2021

Don't get caught in one of these common credit card processing scams.

Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Category
B2B Lead Generation Services for Small Businesses
By Max Freedman | January 08, 2021

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | January 07, 2021

Instead of calling customers and leads, try sending them texts.

Article
The Pandemic Recession Calls for a Whole New Collections Playbook
By Sachin Goyal | January 07, 2021

The pandemic has led to an escalating debt crisis, with businesses facing mountains of late or unpaid invoices. You need to be tactful in how you collect late customer payments, however.

Article
8 Awesome Pinterest Board Ideas for Your Business
By Max Freedman | January 06, 2021

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Article
5 Reasons to Consider Real-Time Monitoring
By Skye Schooley | January 06, 2021

Learn what real-time monitoring is and how it can benefit your business.

Article
Why Retailers Need the Right Software to Meet Their Evolving Needs
By Dan McManus | January 04, 2021

Modern retail businesses need ERP software with various integrations and multichannel connectivity.

Article
What Is an Online Shopping Cart?
By Business.com Contributor | January 04, 2021

If you're starting an e-commerce business, you need an online shopping cart. Learn what this is, who needs it and which features to look for.

Article
Tips on Developing an Awesome LinkedIn Company Page
By Adam Uzialko | January 04, 2021

An outstanding LinkedIn company page can help you recruit top talent and establish your brand's credibility.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | December 30, 2020

Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.