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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | March 06, 2023

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | March 06, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | March 06, 2023

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

Employees working in an office
Article
8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | March 06, 2023

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

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10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | March 06, 2023

Here's why you can't afford to ignore email as a promotional tool.

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Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | March 06, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

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11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

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Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | March 03, 2023

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

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No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

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How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | March 03, 2023

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | March 03, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | March 03, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

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10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | March 03, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
Complete Guide to Building a Sales Process
By David Gargaro | March 02, 2023

To land as many clients as possible, you need a defined sales process. Here is what it should include.

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How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

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How to Create a New Brand Image From Scratch
By Jennifer Dublino | March 02, 2023

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

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5 Strategies for Building Brand Trust Through Video
By Joe Forte | March 02, 2023

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

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What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | March 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

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Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | March 02, 2023

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

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Entrepreneurs, Take Note: 5 Trends in Online Purchasing Habits
By Jennifer Dublino | March 02, 2023

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

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How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | March 02, 2023

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

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12 Proven Ways to Increase Sales
By David Gargaro | March 01, 2023

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

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Email Marketing Best Practices and Predictions for 2023
By Jennifer Dublino | March 01, 2023

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of 2023.

Article
Use Role-Playing to Engage Your Sales Force
By Mark Fairlie | March 01, 2023

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

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5 Ways to Influence Your Subscribers With Relevant Content
By Jennifer Dublino | February 28, 2023

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

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Article
Reengagement Email Strategy (With Examples)
By Max Freedman | February 28, 2023

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

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How Page Load Speed Affects Customer Behavior
By Mark Fairlie | February 24, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

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6 Effective Strategies for Communication in a Crisis
By Julie Thompson | February 22, 2023

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.