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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Print Postcards at Home With Word-Processing Software
By Max Freedman | January 13, 2026
Creating your own postcards at home is not too difficult. Here is what you need and how to do it.
Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026
Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.
Article
Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | January 13, 2026
Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.
Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 13, 2026
Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.
Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | January 13, 2026
Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.
Article
How to Increase Sales With Business Text Messages
By Mark Fairlie | January 13, 2026
Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.
Article
How to Engage Your Email Subscribers More Efficiently
By Amanda Hoffman | January 12, 2026
Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.
Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | January 12, 2026
Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
Article
8 Tips to Become a Better Brand Storyteller
By Jennifer Post | January 12, 2026
Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.
office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | January 12, 2026
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.
Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.
Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026
Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.
Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | January 09, 2026
Learn how to target customers in your neighborhood and turn them into loyal clients.
Article
11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | January 09, 2026
The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | January 09, 2026
SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.
Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.
Article
Reddit Marketing: A Full Guide
By Danielle Fallon-O’Leary | January 07, 2026
Discover the benefits and best practices for marketing and advertising your business on Reddit.
Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Natalie Hamingson | January 07, 2026
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
Article
How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.
Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | January 06, 2026
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.
Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.
Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | January 06, 2026
A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.
Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
Article
How to Boost Customer Retention
By Jennifer Dublino | January 05, 2026
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 05, 2026
Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.
Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | January 05, 2026
Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.
Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
Article
Using X (Formerly Twitter) as a Customer Support Channel
By Jennifer Dublino | January 02, 2026
Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.
person typing on a laptop
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
Learn practical ways small businesses can leverage AI to generate content for marketing purposes.