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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Businesswoman
Article
CIO vs. CMO: Who Owns What?
By Jennifer Dublino | November 07, 2023

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | November 07, 2023

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | November 06, 2023

Learn how to identify and share the right story about your brand to usher in loyal consumers.

marketing meeting
Article
What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | November 06, 2023

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | November 06, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | November 06, 2023

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | November 06, 2023

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | November 06, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | November 06, 2023

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Article
Text Message Marketing: The Ultimate Mobile Engagement Tool
By Skye Schooley | November 06, 2023

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2023

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Article
Is a Subscription Website Right for Your Business?
By Jared Atchison | November 06, 2023

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Are Stock Photos Still Worth Using in 2024?
By Chad Brooks | November 06, 2023

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | November 06, 2023

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | November 06, 2023

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | November 06, 2023

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | November 06, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | November 06, 2023

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

online customer
Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | November 06, 2023

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | November 06, 2023

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | November 03, 2023

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Article
Make More Sales With More E-commerce Payment Options
By Danielle Fallon-O’Leary | November 03, 2023

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | November 03, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
Is Social Media Marketing Still Worth It?
By Jennifer Dublino | November 03, 2023

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | November 03, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | November 03, 2023

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Article
How to Make Your Website GDPR-Compliant Quickly and Easily (and Why You Should Immediately)
By Julie Thompson | November 03, 2023

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Julie Thompson | November 02, 2023

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | November 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
How to Find Anyone’s Business Email Address
By Julie Thompson | November 02, 2023

Some businesses don’t post their email address anymore to avoid filling up their inbox. But you can still find that email address. Here's how.