Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
Which document management software do you use and why?
QUESTION | BY Adam Uzialko | 3 ANSWERS | LAST ACTIVITY ON 07/02/20

At business.com, we are updating our document management software review category and want to hear from you about which document management software you use and why. 1. Briefly explain your...

Article
How to Grow Your Small Business With Content Upgrades
BY Thomas Griffin

Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
BY business.com editorial staff

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

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McGowan, Hood & Felder, LLC
South Carolina personal injury lawyers representing victims of car accidents, truck accidents, medical malpractice and dangerous drugs.
Article
Features of Call Center Systems
BY business.com editorial staff

Call center systems can help you improve your customer service and sales calls. Here's what they can do.

Article
Sophisticated Website Builders for Startups on a Shoestring Budget
BY Scott Gerber

You don't need to spend a ton of money to build a great business website.

Article
How Page Load Speed Affects Customer Behavior
BY business.com editorial staff

Here's what can happen if your site is too slow and how to speed it up.

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Comfacts
Comfacts is a user-generated Social Media Registry and a one-stop solution to view and list company-owned social media accounts.
Article
7 Best Tactics to Promote Your Business Podcast
BY business.com editorial staff

Anybody can start a podcast, but how does one grow an audience? Here's how to earn more listeners.

Article
How to Build Brand Loyalty
BY business.com editorial staff

Cut through the clutter of options and gain the trust of loyal customers.

Article
3 Ways to Use Social Proof to Grow Your Small Business
BY Chris Christoff

Using social proof on your website and social media makes it easier to persuade people to trust your business.

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SEOReseller.com
Resellers of white label SEO, customized solutions for existing SEO/SEM companies and web design companies, the original seo reseller program.
Article
10 Commandments of a Salesperson
BY business.com editorial staff

No matter where you work or what you sell, there are 10 rules that salespeople can follow that can lead to greater success and professionalism.

Article
How to Choose a POS Cash Register
BY Skye Schooley

Learn about the differences between a traditional cash register and a POS system.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
BY Daglar Cizmeci

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Advice
How to do I start marketing a new classifieds site?
QUESTION | BY locomet social | 8 ANSWERS | LAST ACTIVITY ON 06/29/20

Locomet is an Online base Free Classified Ads. Locomet aim at bringing changes among the North East community where they could come together, meet, trade and facilitate one another in many ways....

Article
Aim and Fire! How to Identify Your Target Audience
BY Usman Raza

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
Why and How You Should Create Wellness Content During COVID-19
BY Jared Atchison

As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.

Article
How to Announce a Rebranding
BY business.com editorial staff

Follow these five tips to make sure your rebranding is a wild success.

Article
10 Clever Ways to Reduce Customer Service Wait Times
BY Christine James

Good customer service can ensure loyal customers, and a crucial part of that is getting to each customer's concerns quickly.

Article
How to Maximize the Performance of Your Company Blog
BY Syed Balkhi

There are several ways to get an edge on generating blog traffic.

Article
5 POS Reports Your Retail Business Should Be Using
BY business.com editorial staff

Increase sales and minimize waste at your store with the data already in your POS system.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
BY Thomas Griffin

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Article
How to Take Advantage of Word-of-Mouth Recommendations (And Get More of Them)
BY business.com editorial staff

Even in a hyper-digital era, word-of-mouth referrals are still a powerful resource.

Article
Building Your Brand as an Advertising or Marketing Agency
BY business.com editorial staff

Learn how to find your audience and brand identity.

Article
Staying Motivated: 12 Quotes to Inspire Your Sales Team
BY business.com editorial staff

These quotes from sales professionals could give your staff the inspiration they need.

Article
5 Best Digital Marketing Certifications
BY Kim Lindros

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Best Pick
The Best Live Chat Software of 2020
BY Andrew Martins

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

Article
Advertising on the Radio? Know These FCC Rules
BY business.com editorial staff

Stay in compliance and reach customers with these tips.

Advice
Do I really need a logo?
QUESTION | BY Anonymous User | 38 ANSWERS | LAST ACTIVITY ON 06/21/20

I started my business as a bit of newbie, yes my parents had both run businesses and I had helped them to run their business, however, I sort of came up with my own during the middle of the night...

Article
4 Marketing Lessons From the Video Game Industry You Should Know
BY Jared Atchison

Learn how the video game industry's practices can boost your marketing.

Article
7 Steps to Create Brand Guidelines for Your Digital Marketing
BY Colby Flood

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Article
How to Use Direct Mail Marketing Out of a Crisis
BY Kent Moon

With the recent ease of restrictions, businesses should take full advantage of direct mail marketing opportunities to amend customer relationships and pursue new customers.