You don’t need to change the world with a contest that expands your brand. Some of the most successful business promotions were both simple and easy to access: These contests increased user engagement across all forms of social media and created collaborations with unexpected companies.
Contests and giveaways are no doubt an important part of becoming a viral brand. By following these basic principles for contest-building, you can reach a massive audience and bring new customers to your business. [Learn how you can create a small business marketing plan.]
When should you run a contest?
- Launching a new product: When a company launches a new product, they need to spur people’s interest. Contests can help increase buzz around your brand or product launch and generate immediate sales.
- Introducing a new website: The main goal of holding a contest when launching a new website is to drive more traffic to the site. These contests can also generate new email leads, increase engagement levels on social media and potentially gain insights into popular products.
- Showcasing an upcoming event: With an upcoming event on the horizon, contests can build interest in promotional material. By creating a unique experience surrounding the event, companies are more likely to retain customers.
- Rebranding: Announcing your rebranding can be an exciting time to host a contest. Not only will it generate enthusiasm internally, but when it’s utilized correctly fans will create more user-generated content that can develop customer relationships.
Additional reporting by Nathan Resnick.
Senior Analyst & Expert on Business Ownership
Sean Peek has written more than 100 B2B-focused articles on various subjects including business technology, marketing and business finance. In addition to researching trends, reviewing products and writing articles that help small business owners, Sean runs a content marketing agency that creates high-quality editorial content for both B2B and B2C businesses.