Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

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Latest in Marketing News: Advice, Tips and Resources

Article

Get Camera Ready: Start Livestreaming on Social Media

By Jennifer Dublino | August 06, 2026

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article

How to Improve Your Social Media Presence

By Jennifer Dublino | August 06, 2026

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Article

Salesforce vs. Zendesk Sell Comparison

By Mark Fairlie | August 05, 2026

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Article

Salesforce vs. Pipedrive Comparison

By Mark Fairlie | August 05, 2026

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

Article

20 Ways to Build a Quality Email List

By Kiely Kuligowski | August 05, 2026

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Article

Make Money with Google AdSense: Everything to Know to Grow an Empire

By Sean Peek | August 05, 2026

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Article

14 Ways to Improve Your Local Marketing Strategy

By Stella Morrison | August 05, 2026

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article

What Is CTR in Email?

By Amanda Hoffman | August 05, 2026

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Article

Website Design Tips for Small Businesses

By Jennifer Dublino | August 05, 2026

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Article

Marketing Fail: 5 Customers Who Want to Destroy Your Business

By Andrew McDermott | August 05, 2026

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Article

11 Signs a Customer Is Not Worth Your Time

By Jennifer Dublino | August 05, 2026

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article

The Real Cost of Online Reputation Management: DIY vs. Professional Services

By Adam Uzialko | August 03, 2026

Compare the true cost of DIY vs. professional reputation management, including hidden time costs, pricing models and when to hire help.

Review

Textline Review and Pricing

By Mark Fairlie | July 29, 2026

Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.

Review

Podium Text Message Marketing Review and Pricing

By Mark Fairlie | July 28, 2026

Learn about Podium's AI-powered customer communication platform, including its text messaging, online review management, payment processing and automation tools. Read our in-depth review of its...

Article

8 Questions to Ask Before Connecting With Your Audience on Social Media

By Rotem Gal | July 27, 2026

It is often hard for a company to get noticed on social media. Business.com provides eight questions that will help brands engage more with their audience.

Review

GoDaddy Airo AI Builder Review

By Natalie Hamingson | July 27, 2026

GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.

Article

Why You Should Verify Your Brand on Social Media

By Natalie Hamingson | July 23, 2026

Do you really need to get verified on social media? Learn why verification is essential to growing your business.

Article

How to Use Email and SMS Marketing Together for Maximum Impact

By Adam Uzialko | July 23, 2026

Email and text message marketing can complement one another to engage and inform users while also encouraging them to take timely action.

Article

Is a Subscription Website Right for Your Business?

By Mark Fairlie | July 17, 2026

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article

Personal branding strategies: 8 social media networks to use for self-branding

By Jennifer Dublino | July 17, 2026

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article

Salesforce CRM vs. Zoho CRM

By Mark Fairlie | July 17, 2026

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Review

Salesforce Marketing Cloud Next Review and Pricing

By Sean Peek | July 16, 2026

Salesforce Marketing Cloud Next combines AI-powered email marketing, automation and CRM data to help enterprises create personalized customer journeys. Learn about features, pricing, pros, cons and...

Review

Squarespace Review and Pricing

By Jeremy Bender | July 16, 2026

Squarespace is a powerful, AI-powered website builder great for e-commerce. See our full review of features, pricing and limitations.

Article

How to Draft an Email Newsletter

By Rachelle Gordon | July 16, 2026

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan

Article

Email Marketing Best Practices: How to Avoid Creating an Annoying Campaign

By Andrew Martins | July 16, 2026

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Article

10 Reasons Every Entrepreneur Needs a Branded Email Address

By Sean Peek | July 16, 2026

Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.

Article

The Survival Guide to the Decline of Facebook’s Organic Reach

By Jolina Landicho | July 16, 2026

Changes to Facebook’s algorithm may have decreased organic reach, but there are techniques social media marketers can use to improve visibility and engagement.

Review

Pipedrive Review and Pricing

By Mark Fairlie | July 16, 2026

Business.com’s review of Pipedrive shows why it is our choice as the best CRM for sales automation. Read the review and learn more about its pros and cons.

Article

How to Create a Business Profile on LinkedIn

By Mark Fairlie | July 15, 2026

Learn how to create a LinkedIn company page, improve search visibility and use LinkedIn tools to attract customers, employees and business partners.

Article

How to Use SMS Messaging for Your Business

By David Gargaro | July 15, 2026

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

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