business.com receives compensation from some of the companies listed on this page. Advertising Disclosure

Home

Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
The Game of Pricing: How The Number 9 Affects Purchase Behavior
By Mark Anderson | October 15, 2021

What does the number 9 have to do with pricing? A lot. Are you using it right?

Article
77% of People Read Online Reviews Before Buying: Are They Finding You?
By Jimmy Rodela | October 15, 2021

Are you looking for a tried-and-tested online marketing strategy that can explode your sales? Product reviews can help you just that.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | October 14, 2021

Capture more leads and convert traffic with email pop-ups on your website.

Sponsored Advertisement
Podium
See how live chat software should be. Webchat where you want it. Handle texts, chats and messages from one inbox.
Article
How to Write a Welcome Email
By Rachelle Gordon | October 13, 2021

First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.

Article
How to Describe Your Business
By Rachelle Gordon | October 13, 2021

Find out how you can boil down your business to a few keywords.

Article
Under Promise, Over Deliver: The Must-Do's of Customer Retention
By Megan Totka | October 11, 2021

It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.

Article
Why Testimonials Work: The Psychology of Social Proof
By Tomer Harel | October 11, 2021

When we understand the psychology behind social proof, we can begin to strategize ways of using it to our advantage. Tips inside!

Article
What Is Opt-in Email Marketing?
By Jennifer Post | October 06, 2021

Opt-in email marketing benefits both buyers and sellers, offering the potential for a seamless sales relationship.

Article
What Is Lead Scoring?
By Julie Thompson | October 01, 2021

Lead scoring can help prioritize your top leads, increase conversions, and improve communication between your marketing and sales departments.

Article
How to Boost Your Email Lead List Through Social Media
By Sean Peek | September 30, 2021

Build a lean, more effective email lead list by marketing through social media.

Article
15 Top POS System Features
By Sean Peek | September 20, 2021

Find out which features to look for when you're shopping for a new POS system.

Article
Back to Basics: 10 Offline Marketing Tactics That Still Work in Today's Digital World
By Sean Peek | September 16, 2021

The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.

Article
13 Smart Ways to Better Market Your Retail Store
By Sean Peek | September 16, 2021

With the right marketing, brick-and-mortar stores can still compete.

Article
8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | September 08, 2021

Tablets can maximize your space, improve product displays, gather customer data and more.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | September 07, 2021

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Everything You Need to Know About Email Marketing
By Sean Peek | August 31, 2021

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | August 31, 2021

These marketing tools and tips can help you make the most of social media.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | August 31, 2021

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem.

Article
Email Etiquette: 10 Ways to Respect Your Customers' Time
By Skye Schooley | August 31, 2021

Following proper etiquette in customer communications will build trust and loyalty.

Article
3 Keys to Winning High-End Customers in a Luxury Market
By Sean Peek | August 30, 2021

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
How to Choose a POS Cash Register
By Donna Fuscaldo | August 30, 2021

Learn about the differences between a traditional cash register and a POS system.

Article
20 Features to Look for in a CRM
By Sean Peek | August 30, 2021

Here are the top qualities to consider when selecting CRM software for your business.

Article
Cracking the Code: The Pros and Cons of QR Codes
By Rachelle Gordon | August 30, 2021

QR codes have many benefits, but before deciding if they are right for your business, understand their disadvantages as well.

Article
Selling to Other Businesses: 9 Sales Promotion Methods for a B2B Market
By Stella Morrison | August 30, 2021

B2B marketing is different from selling to consumers. These are some ways you can do it.

Article
Text Message Marketing: The Ultimate Mobile Engagement Tool
By Skye Schooley | August 25, 2021

Text message marketing can be a powerful addition to your advertising portfolio.

Article
12 Reasons Your Restaurant Needs Modern POS Software
By Donna Fuscaldo | August 25, 2021

Learn how a new POS system can help your restaurant manage orders, inventory, staff and a host of other back-office tasks.

Article
POS Reports Your Retail Business Should Be Using
By Donna Fuscaldo | August 23, 2021

Increase sales and minimize waste at your store with the data already in your POS system.

Article
How to Accept Credit Card Payments: A Beginner's Guide
By Adam Uzialko | August 13, 2021

You know your business needs to accept credit cards. So how can your business accept them?

Article
10 Things to Do Before Selling Your Business
By Stella Morrison | August 12, 2021

It's important to follow certain steps to ensure the successful sale of your business.

Article
Expanding Distribution Channels
By Sean Peek | August 06, 2021

Increase sales and brand awareness while reducing risk.