Marketing and Sales

Used right, stock photos can improve your online content. Used wrong, they come off as cheap and ineffective. Here's how to use stock photos the right way.

Following this sales process can help you cultivate a relationship with your prospect that will turn them into a client.

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Customer service problems cause many business failures. Learn to put customers at the forefront of your business to boost sales, loyalty and trust.

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Want to launch a customer loyalty program for your business? Read this first.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

Relay, a new service from Stripe, processes mobile app purchases from a simple ”Buy” link, which could make shopping much easier.

Improve your writing and marketing with these effective collaboration tools.

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Landing customers can be difficult, and keeping them can be even harder. What makes customer loyalty important for business?

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

There are many reasons why small businesses should take advantage of Google Ads to improve their digital marketing. Here's how to implement Google Ads.

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.