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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Is Dynamic Pricing, and How Does It Affect E-commerce?
By Jawad Khan | April 16, 2021

Dynamic pricing is one of the trends that has taken the e-commerce industry by storm. Find out why it's important for your business.

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Article
Guide to Marketing Certifications
By Max Freedman | April 08, 2021

These are some of the best marketing certifications available in 2020.

Article
Everything E-Commerce Businesses Need to Know About Email Marketing
By Rachelle Gordon | April 05, 2021

Effective e-commerce email marketing helps drive revenue in a simple yet impactful way

Article
How to Ask Customers for Reviews
By Jennifer Post | March 31, 2021

Online reviews can be a big boost to your business. Here's how to ask your customers to leave a positive review.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | March 29, 2021

Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop.

Article
What Is a Sales Territory Map?
By David Gargaro | March 26, 2021

A sales territory map represents geographic data, including current and potential customers, to determine the locations your sales reps should focus on.

Article
What Is Short Code Texting?
By David Gargaro | March 26, 2021

Short code texting offers businesses a way to send mass text messages to a wide audience.

Article
Complete Guide to Building a Sales Process
By David Gargaro | March 25, 2021

Without an effective sales process, your company's sales team is unlikely to reach its true potential.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 25, 2021

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

Article
How to Create a Sales Cadence
By David Gargaro | March 25, 2021

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | March 23, 2021

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Article
What Are Email Open Rates?
By Jennifer Post | March 22, 2021

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

Article
6 Best Email Marketing Templates
By Jennifer Post | March 18, 2021

These six email marketing services offer some of the best templates for engaging your target audience.

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | March 17, 2021

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.

Article
8 Ways to Improve Email Deliverability
By Rachelle Gordon | March 16, 2021

Email marketing is useless if your messages do not reach your intended audience.