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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | September 20, 2022

Here's how e-commerce entrepreneurs and online store owners can make sure their websites are as accessible as possible for consumers with special needs.

Article
Why Responding to All Your Online Reviews Is Critical
By Eric ‘ERock’ Christopher | September 20, 2022

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Article
Are Stock Photos Still Worth Using in 2022?
By Chad Brooks | September 20, 2022

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | September 20, 2022

If you're looking to grow your business, start with your community. Here are 14 tips to help you create an effective local marketing strategy.

Review
ProTexting Review
By Chad Brooks | September 20, 2022

ProTexting lets you run automated campaigns and send multimedia SMS messages to connect with customers.

Review
Textedly Review
By Mark Fairlie | September 20, 2022

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Review
EZ Texting Review
By Mark Fairlie | September 20, 2022

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Article
Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
By Julie Thompson | September 20, 2022

Learn how to feel more confident during sales presentations.

Article
How to Increase In-Store Sales With Online Marketing
By Sean Peek | September 20, 2022

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
How to Boost Your Email Lead List Through Social Media
By Sean Peek | September 20, 2022

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | September 20, 2022

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | September 20, 2022

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Article
How to Build Your Brand’s Authority on Instagram
By Jamie Johnson | September 20, 2022

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Chad Brooks | September 20, 2022

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | September 20, 2022

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Article
PR Nightmares: What You Can Learn From the Biggest Business Blunders
By Julie Thompson | September 20, 2022

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Article
Reinventing Business Intelligence: 10 Ways Big Data Is Changing Business
By Jennifer Dublino | September 20, 2022

What is big data, and how can you use it to increase your business's success?

Article
Lessons From Big Brands: 7 Customer Service Pitfalls That Will Destroy Your Brand
By Jennifer Dublino | September 20, 2022

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

Article
How to Make Your Direct Sales Business Explode in No Time
By Lucinda Watrous | September 20, 2022

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | September 20, 2022

When running a text message marketing campaign, how should your business use SMS and MMS messaging? This guide explains the benefits of each and how to use

Article
6 Tips to Improve Your Social Media Presence
By Jennifer Dublino | September 20, 2022

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | September 20, 2022

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Article
How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | September 20, 2022

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | September 20, 2022

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | September 20, 2022

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

Article
13 Smart Ways to Better Market Your Retail Store
By Sean Peek | September 20, 2022

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.

Review
Salesforce Marketing Cloud Review
By Sean Peek | September 20, 2022

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | September 20, 2022

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Article
6 Best Email Marketing Templates
By Jennifer Post | September 20, 2022

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | September 20, 2022

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.