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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Max Freedman | January 23, 2023

Used right, stock photos can improve your online content. Used wrong, they come off as cheap and ineffective. Here's how to use stock photos the right way.

sales pitch presentation
Article
Sign on the Line: 5 Steps to Closing the Sale
By Max Freedman | January 23, 2023

Following this sales process can help you cultivate a relationship with your prospect that will turn them into a client.

Article
The Rule of 9’s: Will Charm Pricing Work for Your Business?
By Kimberlee Leonard | January 23, 2023

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

Article
Facts vs. Emotions: When to Use Each Tactic to Make a Sale
By Jennifer Dublino | January 23, 2023

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Article
Customer Service Crimes: This Is Why Your Business Is Failing
By Julie Thompson | January 23, 2023

Customer service problems cause many business failures. Learn to put customers at the forefront of your business to boost sales, loyalty and trust.

Article
Get Inspired: The Top-10 Blogs on Sales Management for 2023
By Skye Schooley | January 23, 2023

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Article
The Perks of Being Loyal: How to Build a Customer Loyalty Program That Works
By Lucinda Watrous | January 23, 2023

Want to launch a customer loyalty program for your business? Read this first.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | January 23, 2023

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | January 23, 2023

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

Article
Promo Code Paradise: Using Discount Coupons to Skyrocket E-Commerce Sales
By Sean Peek | January 23, 2023

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

online customer
Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Chad Brooks | January 23, 2023

Relay, a new service from Stripe, processes mobile app purchases from a simple ”Buy” link, which could make shopping much easier.

Article
6 Web-Based Collaboration Tools for Writers and Content Marketers
By Sean Peek | January 23, 2023

Improve your writing and marketing with these effective collaboration tools.

Article
The Psychology of Choice: How Your Business Can Leverage Customer Decision-Making
By Jamie Johnson | January 23, 2023

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Article
One Size Fits All: How Responsive Web Design Helps You Get More Conversions 
By Jamie Johnson | January 23, 2023

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

Article
Changing the Game: How Deal Desks Are Shaking Up Sales Organizations
By Kimberlee Leonard | January 23, 2023

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | January 23, 2023

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Article
Your Best Asset: What Makes Customer Loyalty So Important?
By Max Freedman | January 23, 2023

Landing customers can be difficult, and keeping them can be even harder. What makes customer loyalty important for business?

Article
Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | January 23, 2023

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Article
48 Free Websites to List Your Business
By Max Freedman | January 23, 2023

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Office workers
Article
The 10 Largest E-Commerce Markets in the World by Country
By Max Freedman | January 23, 2023

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Article
Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | January 23, 2023

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | January 23, 2023

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Businesspeople in an office
Article
The 3 C’s of Effective Marketing
By Sammi Caramela | January 23, 2023

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

business tools
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | January 23, 2023

There are many reasons why small businesses should take advantage of Google Ads to improve their digital marketing. Here's how to implement Google Ads.

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 23, 2023

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Article
5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | January 23, 2023

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

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Learn by Example: 5 Successful Small Business Marketing Campaigns
By Sean Peek | January 23, 2023

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | January 23, 2023

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Article
Are Stock Photos Still Worth Using in 2023?
By Chad Brooks | January 23, 2023

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | January 23, 2023

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.