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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Category
The Best Email Marketing Services and Survey Software of 2021
By Business.com Editorial Staff | February 12, 2021

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.

Article
What Is CTR in Email?
By Jamie Johnson | February 11, 2021

Click-through rate is a critical metric by which a small business can measure its email marketing success.

Advice
My Memeo Instant Backup won't work on Windows 10?
By BILL SHUMWAY | 10 Answers | Last Activity on February 11, 2021

My new Lenovo computer yoga 12 has the Windows 10 system. I cannot get it to back up. Has anyone had this issue? Do you know why the system back up with Windows 10 won't work?

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Advice
Best Restaurant PoS?
By Sheetal Kamble | 5 Answers | Last Activity on February 10, 2021

Any recommendations on restaurant point of sale systems? Looking for easy front end, reliable back end, true offline use, performance under heavy customer load, excellent customer support, inventory,...

Advice
Can guest post or articles on high DA websites get traffic to your website?
By Anonymous User | 4 Answers | Last Activity on February 09, 2021

There are many freelancers on fiverr offering services to guest post or publish articles on high DA websites like forbes.com. I doubt whether they really drive traffic. In my opinion, the editor of...

Article
How to Write a Company History
By Skye Schooley | February 08, 2021

A well-written company history can entice prospective customers, investors and employees.

Advice
How do you manage your email inbox?
By Jen Ostrosky | 19 Answers | Last Activity on February 08, 2021

My inbox has gradually been getting overwhelming and I am finding that dealing with email is taking up a larger and larger portion of my day though I don't think it is the most efficient use of my...

Advice
What are some creative, effective, ways to prospect?
By Laine Melendy | 13 Answers | Last Activity on February 07, 2021

Prospecting is two parts, art and science. What are some of the more creative ways you have done this and how effective was it?

Advice
How does technology influence children's lives?
By Effectivesoft Corporation | 4 Answers | Last Activity on February 05, 2021

How much tech is good for kids? And can tech be really good for them? Do we deprive kids of their creativity, imagination, and connection to the living world around them exposing them to...

Advice
Writing skills that we acquire in college?
By Theodore Wade | 4 Answers | Last Activity on February 05, 2021

Do you think the writing skills we acquire in college and university are useful for us in the future? Is it possible to improve them further?

Article
Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 04, 2021

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Article
Is It a Bad Idea to Link to Your Competitors on Social Media?
By Matt Bentley | February 03, 2021

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Article
What Is Email Automation?
By Patrick Proctor | February 02, 2021

Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.

Article
6 Email Marketing Trends in 2021
By Rohit Prasanna | February 01, 2021

Follow these tips and predictions to step up your email marketing in 2021.

Article
How to Create a Remote Help Desk for Your Business
By Skye Schooley | February 01, 2021

Follow this six-step process to create an effective remote help desk for your business.

Advice
How do you find your company's social media "voice"?
By Andrew Martins | 7 Answers | Last Activity on January 30, 2021

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

Advice
What makes content go viral?
By james balman | 5 Answers | Last Activity on January 30, 2021

I want to start a blog and am wondering what I can do to increase its popularity. What makes content go viral? Are there any topics or formats that readers gravitate more towards? I want to create...

Advice
What is the best way to target people with fitness expertise to write for a health fitness site?
By Jeraud Norman | 9 Answers | Last Activity on January 30, 2021

I have a client that is looking to hire fitness pros, personal trainers, gym managers or group instructors on a part time basis to write articles for a national health fitness site. What is the best...

Article
What Small Businesses Should Know About Snapchat Brand Profiles
By Mike Metzler | January 29, 2021

Learn how small businesses can take advantage of Snapchat Brand Profiles.

Article
15 Instagram Marketing Tips for Business
By Marisa Sanfilippo | January 28, 2021

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

Article
7 Tips to Get More Google Reviews (With Minimal Effort)
By Randy Soderman | January 27, 2021

For time- and staff-strapped small businesses, getting elusive Google reviews may seem difficult. Here are seven ways you can cultivate more reviews for your business (with fairly minimal effort).

Article
Unify Customer Data for Better Marketing, CX and Fraud Prevention
By David Fletcher | January 27, 2021

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Advice
How can I attract more clients for my Photo Editing business?
By James M. | 28 Answers | Last Activity on January 27, 2021

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

Article
12 Best Ways to Use Business Texting
By David Gargaro | January 27, 2021

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.

Advice
How can I find a publisher for my writing and submit my work to them?
By Author Anita Johnson-Brown | 3 Answers | Last Activity on January 27, 2021

Hi, I am a writer and I want to sell a book I've recently worked on. I would love your advice on the following: -How/where do I find a publisher for my writing? Should I also look for a manager...

Article
What Can Your Brand Do With Social Video Marketing Now?
By David Fletcher | January 26, 2021

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

Advice
How can I increase brand mentions and brand search volume for my news magazine?
By Erric Ravi | 7 Answers | Last Activity on January 26, 2021

Hi folks, I am the CEO/Owner of Storify News, a news magazine. Please let me know how can I can increase brand mentions and search volume in the U.S., India, UK, Australia, and other countries.

Article
4 Tricks to Increase Your Social Media Views and Go Viral
By Eric Martel | January 25, 2021

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

Advice
How can your employees represent your business through social media?
By Kiely Kuligowski | 4 Answers | Last Activity on January 25, 2021

I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions...

Advice
I'm looking for a telephone service provider that can support VoIP for internal and remote employees across the country. Any suggestions?
By Paul Tuccitto | 10 Answers | Last Activity on January 23, 2021

We are having issues with call clarity as well as stability and I would like to explore other options. If anybody has any suggestions I would be very interested to explore them.