Marketing and Sales

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

A successful sales team is the lifeblood of your company. Learn how to develop a healthy, positive sales culture that fosters success for your business.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.