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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
Social media: Should I do it myself, or outsource?
By Zack Lombardi | 86 Answers | Last Activity on November 07, 2020

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Advice
What type of digital marketing strategies should we implement for a startup?
By Jenny Pitula | 47 Answers | Last Activity on November 07, 2020

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.

Article
7 Ways to Build a Quality Email List
By Kiely Kuligowski | November 06, 2020

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.

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Article
10 Ways to Take Better Social Media Campaign Photos
By Skye Schooley | November 06, 2020

Follow this expert advice to make your photos stand out on social media.

Advice
How is your business benefiting from going to "the cloud"?
By Tara Ciriello | 9 Answers | Last Activity on November 06, 2020

How is your business benefiting from going to 'the cloud'? And if you haven't, why do you feel you're better off with your premise-based IT solution? I am curious as to why some business are hesitant...

Article
9 Lead Conversion Tips For Success
By Andrew Martins | November 06, 2020

Want to turn your customers into buyers? Here are nine ways to seal the deal.

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Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
By Adam Uzialko | November 05, 2020

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

Article
20 Facebook Tools for Marketing Optimization
By Max Freedman | November 05, 2020

These 20 Facebook tools can help you use the social media platform more effectively for your business.

Article
How to Create a Customer Knowledge Management System
By Nicole Fallon | November 05, 2020

Discover what a knowledge management system is and how developing one can help your customers.

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Article
How to Cash in on Your Excess Inventory
By Bennett Conlin | November 04, 2020

If you find yourself with excess inventory, here are six ways you can cash it in.

Article
The Business Benefits and Trailblazing Tricks of CRM Software
By James Warner | November 03, 2020

Here's how your company can use a customer relationship management system to boost your customer experience.

Article
What Is Customer Analytics?
By Nicole Fallon | November 03, 2020

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Article
15 Features to Look for in a CRM
By Scott Gerber | November 03, 2020

Here are the top qualities to consider when selecting CRM software for your business.

Advice
Do I need a logo when starting out?
By Krista Sparks | 29 Answers | Last Activity on November 03, 2020

I finally came up with a business name and wondering if I need a logo right now. I won't be able to create one myself and looking at everything I need to do and my limited budget, does paying...

Article
7 Holiday Newsletter Tips for 2020
By Jared Atchison | November 02, 2020

Getting your newsletter right can help increase sales this holiday season.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | November 02, 2020

Looking for a new CRM? Check out these four ways to make the process smoother.

Advice
Business Name?
By Michelle Berberich | 7 Answers | Last Activity on October 31, 2020

Hi - operate a window cleaning and janitorial business and I want to change my business name. I have a couple of ideas. I just don't which one of my ideas to choose (if any).

Advice
What are some effective ways to find clients for our small Outsourcing Company/Call Center?
By Masayoshi John Otomo | 5 Answers | Last Activity on October 31, 2020

I've been browsing and looking for contacts over the internet that can help us find clients for our services. But it seems like I'm searching for a needle around the grasslands. The hardest part is...

Article
6 Things Small Business Owners Need to Do Now to Succeed This Holiday Season
By Rich Rao | October 30, 2020

This holiday season may be make-or-break for many small businesses. Here are six tips for businesses to implement ASAP to make the most of this crucial season.

Article
Understanding and Mastering the Virtual Sale
By Ken Gosnell | October 30, 2020

In 2020, businesses have entered into a new reality. The virtual company is now a norm that customers of all ages and locations embrace. One of the most critical aspects of embracing the virtual...

Article
What Does a Business Website Cost?
By Andrew Martins | October 30, 2020

Building a good business website will come with some costs. Find out what they are and what you need.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | October 30, 2020

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.

Article
How to Use Facebook Analytics
By Marisa Sanfilippo | October 29, 2020

Facebook Analytics can give you the insight you need to better target your audience on the popular social media platform.

Category
The Best Answering Services of 2020
By Adam Uzialko | October 29, 2020

Our teams have compared the best answering services for 2020. See up-to-date reviews and prices for these top-rated services.

Advice
What kind of digital marketing partner do you need abroad?
By Anton Popov | 6 Answers | Last Activity on October 29, 2020

When starting a business in another country, what should we look for in identifying a local digital partner?

Advice
When you have a project that requires an experienced designer or illustrator, where do you look to find an artist who has the talent you need?
By Steven Scott | 15 Answers | Last Activity on October 29, 2020

I've been freelancing for more than 30 years and I want to find out where I should be looking for new opportunities. Since everything has migrated to the web I'd like to know which sites you look at...

Advice
Which document management software do you use and why?
By Adam Uzialko | 7 Answers | Last Activity on October 29, 2020

At business.com, we are updating our document management software review category and want to hear from you about which document management software you use and why. 1. Briefly explain your...

Advice
Which is the best web and app hosting choice for a startup?
By Get Pall | 28 Answers | Last Activity on October 29, 2020

Should we use a web and app-hosting option? Would this be better than using traditional or cloud computing software like AWS? We're trying to take the price, space, traffic and scalability into...

Advice
What would you recommend for best time tracking tools, like Clockify?
By Aleksandar Olic | 17 Answers | Last Activity on October 29, 2020

Is there any other free time tracking tool like Clockify, that's free regardless of team size or what features I use?

Article
How to Increase Your Small Business Market Share
By Joshua Stowers | October 28, 2020

Looking to increase your small business market share? Find out how to calculate and improve your share of the market.