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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | November 06, 2023

Learn how to identify and share the right story about your brand to usher in loyal consumers.

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | November 06, 2023

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | November 06, 2023

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

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Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | November 06, 2023

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

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Your Best Asset: The Power of Customer Loyalty and its Significance
By Max Freedman | November 06, 2023

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

marketing meeting
Article
What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | November 06, 2023

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

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Online Reputation Management, and Why It Is Important
By Danielle Fallon-O’Leary | November 06, 2023

This guide describes online reputation management and how brands can use it to keep their public image positive.

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How Page Load Speed Affects Customer Behavior
By Mark Fairlie | November 06, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

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Website Design Tips for Small Businesses
By Jennifer Dublino | November 06, 2023

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

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5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | November 06, 2023

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | November 06, 2023

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | November 06, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Article
The Psychology of Sales
By Max Freedman | November 06, 2023

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when marketing to your customers.

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The Psychology of Choice: How Your Business Can Leverage Customer Decision-Making
By Jamie Johnson | November 06, 2023

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | November 06, 2023

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | November 06, 2023

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Businesswoman presenting in a meeting
Article
7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | November 06, 2023

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Article
Text Message Marketing: The Ultimate Mobile Engagement Tool
By Skye Schooley | November 06, 2023

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

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Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2023

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | November 06, 2023

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

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Is a Subscription Website Right for Your Business?
By Jared Atchison | November 06, 2023

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Are Stock Photos Still Worth Using in 2023?
By Chad Brooks | November 06, 2023

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | November 06, 2023

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Article
Small Business Guide to Using Google Analytics
By Mark Fairlie | November 06, 2023

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | November 06, 2023

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | November 06, 2023

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | November 06, 2023

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | November 06, 2023

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

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7 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | November 06, 2023

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

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Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | November 06, 2023

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.