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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 13, 2023

If you're looking to grow your business, start with your community. Here are 14 tips to help you create an effective local marketing strategy.

Article
5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | April 13, 2023

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
10 Signs a Customer Is Not Worth It
By Jennifer Dublino | April 13, 2023

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
Creating a Sales Manual
By Jamie Johnson | April 13, 2023

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | April 13, 2023

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Article
How Technology Is Changing Online Advertising
By Stella Morrison | April 13, 2023

Learn how technology is changing and how adapting to it can help your marketing.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | April 13, 2023

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Article
How to Grow an AdSense Empire
By Sean Peek | April 13, 2023

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Man using a calculator for finances
Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | April 13, 2023

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Article
Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | April 13, 2023

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | April 11, 2023

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | April 11, 2023

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | April 11, 2023

Is there a place for a smiley face in your office? Emojis can provide greater emotional context if used appropriately. Here's how to use them.

Article
How to Create a Business Profile on LinkedIn
By Mark Fairlie | April 11, 2023

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Review
GoTo Contact Center Review and Pricing Review
By Mark Fairlie | April 11, 2023
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Review
RingCentral Omnichannel CX Review and Pricing Review
By Mark Fairlie | April 11, 2023
Review
Twilio Flex Review and Pricing Review
By Mark Fairlie | April 11, 2023
Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | April 10, 2023

There are a lot you can learn from the way Southwest Airlines provides customer service. Here are the lessons your business can adopt.

Article
Why Small Businesses Need a Social Media Presence 
By Sean Peek | April 10, 2023

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Article
15 Ways to Build a Quality Email List
By Kiely Kuligowski | April 10, 2023

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | April 10, 2023

Retargeting emails help boost conversions. Discover how to integrate them with your marketing campaigns.

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | April 10, 2023

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

Article
Guide to Email Marketing
By Kiely Kuligowski | April 10, 2023

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2023

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Jennifer Dublino | April 10, 2023

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Article
8 Components of Customer Personas
By Tabitha Naylor | April 10, 2023

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Article
Build a Brand That Speaks to Younger Generations
By Sean Peek | April 10, 2023

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | April 10, 2023

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

Article
Features of Call Center Systems
By Sean Peek | April 10, 2023

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Article
6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | April 10, 2023

Use these strategies to automate your email communications without coming across as cold to your customers.