Marketing

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Use these strategies to automate your email communications without coming across as cold to your customers.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Our full Q&A with LinkedIn influencer Craig Davis

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.