Marketing and Sales

Dynamic pricing is one of the trends that has taken the e-commerce industry by storm. Find out why it's important for your business.

These are some of the best marketing certifications available in 2020.

Effective e-commerce email marketing helps drive revenue in a simple yet impactful way

Online reviews can be a big boost to your business. Here's how to ask your customers to leave a positive review.

Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop.

A sales territory map represents geographic data, including current and potential customers, to determine the locations your sales reps should focus on.

Short code texting offers businesses a way to send mass text messages to a wide audience.

Without an effective sales process, your company's sales team is unlikely to reach its true potential.

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

These six email marketing services offer some of the best templates for engaging your target audience.

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.

Email marketing is useless if your messages do not reach your intended audience.