Marketing and Sales

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

This guide describes online reputation management and how brands can use it to keep their public image positive.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when marketing to your customers.

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.