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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Engage Millennials Using Instagram
By Jennifer Dublino | April 10, 2024

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | April 10, 2024

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | April 10, 2024

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | April 10, 2024

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Article
Instagram Best Posting Practices 2024
By Kiely Kuligowski | April 10, 2024

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2024

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Secrets to Selling Intangible Goods and Services
By Jonathan Furman | April 10, 2024

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Article
12 Proven Ways to Increase Sales
By David Gargaro | April 10, 2024

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | April 10, 2024

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | April 10, 2024

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 10, 2024

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Jennifer Dublino | April 10, 2024

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Article
How to Transform Your Static Site into a Responsive Website
By Sean Peek | April 10, 2024

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 10, 2024

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article
Small Business Guide to Using Google Analytics
By Mark Fairlie | April 10, 2024

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Article
What Is Channel Management?
By Jennifer Dublino | April 10, 2024

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | April 10, 2024

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer To Pay
By Julie Thompson | April 10, 2024

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | April 10, 2024

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Article
4 Tips for Reengaging Past Clients
By Jamie Johnson | April 10, 2024

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | April 10, 2024

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | April 10, 2024

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | April 10, 2024

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | April 10, 2024

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Article
PR Nightmares: What You Can Learn From the Biggest Blunders
By Julie Thompson | April 08, 2024

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Article
How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | April 05, 2024

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

busy office
Article
9 Ways to Build a Positive Sales Culture
By Megan Totka | April 04, 2024

A successful sales team is the lifeblood of your company. Learn how to develop a healthy, positive sales culture that fosters success for your business.

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | April 04, 2024

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | April 04, 2024

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.