Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
How do I hire a good web designer?
QUESTION | BY Rob McLaughlin | 33 ANSWERS | LAST ACTIVITY ON 08/28/20

What factors should I consider when hiring a web designer?

Advice
How do I track and identify visitors to my B2B web site?
QUESTION | BY William Nixon | 8 ANSWERS | LAST ACTIVITY ON 08/28/20

My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.

Article
5 Ways to Boost Landing Page Conversions
BY Thomas Griffin

Get more from your landing page, regardless of your industry or what you want to offer to subscribers.

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Article
How to Choose the Right Digital Marketing Strategy for Your Business
BY Sammi Caramela

Looking for digital marketing tools for your small business? Here's how to choose the ones that are best for you.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
BY Skye Schooley

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Building vs. Buying Your Email List
BY Andrew Martins

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

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SEO Inc. is an all-inclusive online digital agency with a focus on SEO Services, Internet Marketing, PPC Management and website development.
Advice
How would you approach and sell to high level employees like CEO's?
QUESTION | BY Shefali Korke | 14 ANSWERS | LAST ACTIVITY ON 08/27/20

I am looking to sell CEO dashboards and need to reach out to CEO's. What has worked well for you in sales selling to higher level executives, if you don't mind sharing. Do you cold call, email,...

Advice
How can I attract more clients for my Photo Editing business?
QUESTION | BY James M. | 31 ANSWERS | LAST ACTIVITY ON 08/27/20

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

Article
Guide to Email Marketing
BY Kiely Kuligowski

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

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Advice
Which is the Best Cloud hosting Provider in India?
QUESTION | BY Manohar Parakh | 4 ANSWERS | LAST ACTIVITY ON 08/27/20

I wanted to start using cloud for my website data and daily traffic. Many people suggest me take a service of ESDS software solution pvt ltd. As they have expertise in Managed Data Center Services,...

Advice
What is the best way to target people with fitness expertise to write for a health fitness site?
QUESTION | BY Jeraud Norman | 8 ANSWERS | LAST ACTIVITY ON 08/27/20

I have a client that is looking to hire fitness pros, personal trainers, gym managers or group instructors on a part time basis to write articles for a national health fitness site. What is the best...

Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
BY Annabel Maw

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

Article
7 Tips for Planning an Explainer Video That Can Increase Profit
BY Ball Greg

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

Article
Is Advertising on Instagram Worth It?
BY Sammi Caramela

Advertising on Instagram could be a great way to attract new audience members with striking visuals. But is it right for your business?

Advice
How do you feel about SMS (Text Messaging) Marketing?
QUESTION | BY Catrina Sharp | 18 ANSWERS | LAST ACTIVITY ON 08/26/20

We wrote a post on the Advantages of SMS Marketing (http://bit.ly/14947ZM) recently. We have had a large response to it on LinkedIn and other sites we have shared it on. As entrepreneurs and business...

Article
20 Free Advertising Channels for Increased Visibility on a Budget
BY Scott Gerber

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
How Your Email Newsletter Can Generate New Sales
BY Thomas Griffin

Your email newsletters can yield big results for your sales and engagement.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
BY Jared Atchison

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Advice
Should I send my team to coding boot camp?
QUESTION | BY Daniel Larkin | 18 ANSWERS | LAST ACTIVITY ON 08/24/20

A few members on our team don't understand technology very well. I've read that coding boot camps promise they can turn almost anyone into a capable web developer. I've done my research but prices...

Article
The Importance of Social Media Monitoring for Customer Experience
BY Max Freedman

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Advice
What is your advice on getting started with 3D printing? Could you recomend any good institutions/organizations for a crash course?
QUESTION | BY Pradeep Prabhu | 6 ANSWERS | LAST ACTIVITY ON 08/24/20

Looking at venturing into 3D printing in India catering to multiple industries like manufacturing, modeling etc. How can I receive the best guidance/advice on 3D printing?

Advice
What is the future of email marketing?
QUESTION | BY Andrew Martins | 7 ANSWERS | LAST ACTIVITY ON 08/24/20

I'm working on a story for Business News Daily and I was wondering what the future of email marketing looks like. Are there new regulations to worry about either recently made into law or on the...

Advice
When starting a list for email marketing, is it appropriate to add contacts to the list without the person signing up for the list?
QUESTION | BY Jeff Hale Ph.D. | 40 ANSWERS | LAST ACTIVITY ON 08/23/20

Let?s say you are new start up and you don?t yet have a large following. However, you want to send an email newsletter to people with whom you have some connection and probably have an interest in...

Advice
Any suggestions for scheduling software that includes a way to receive personal requests from users?
QUESTION | BY Jane Steffens | 3 ANSWERS | LAST ACTIVITY ON 08/22/20

I work for a church with multiple locations and we need a way for people to submit prayer requests and arrange things like hospital visits and 1:1 counseling appointments. We currently use Google...

Advice
What's the simplest way to do market research?
QUESTION | BY Suneth Pathirana | 15 ANSWERS | LAST ACTIVITY ON 08/21/20

Hello, I want to sell certain electronic devices and I just want know the basics steps if I do market research before launching them. Appreciate if someone could share the best practices on how to...

Article
Customers Own Their Data: If You Want To Use It, You Need To Ask for Permission
BY Or Lenchner

Transparency and clarity must lead all data collection practices.

Article
How to Reach More Customers With Tripwire Marketing
BY Chris Christoff

Tripwire marketing is a great way way to generate more sales, nurture leads and grow your business.

Advice
Anyone have some original guerrilla marketing ideas?
QUESTION | BY Zack Lombardi | 14 ANSWERS | LAST ACTIVITY ON 08/21/20

I'm the founder of a film production that produces short films and music videos. I'm bored with the every day social media posts to gain attraction. I like the idea of guerrilla marketing because...

Article
PayPal Credit Card Processing: How to Accept Card Payments With PayPal
BY Adam Uzialko

Accepting debit and credit card payments is easy with PayPal. Here's how to do it.

Article
The 3 C's of Effective Marketing
BY Sammi Caramela

Running an effective marketing campaign doesn't have to be complicated. Just remember the three C's of marketing.