Marketing and Sales

Here's how e-commerce entrepreneurs and online store owners can make sure their websites are as accessible as possible for consumers with special needs.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

If you're looking to grow your business, start with your community. Here are 14 tips to help you create an effective local marketing strategy.

ProTexting lets you run automated campaigns and send multimedia SMS messages to connect with customers.

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Learn how to feel more confident during sales presentations.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

What is big data, and how can you use it to increase your business's success?

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

When running a text message marketing campaign, how should your business use SMS and MMS messaging? This guide explains the benefits of each and how to use

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.