There are dozens of powerful, customizable and user-friendly customer relationship management (CRM) platforms on the market. To find the right CRM for your business, you need to consider your company’s needs and search for the customer relationship management solution that’s most likely to help you get the results you want.
Salesforce and Pipedrive are two leading CRM systems targeting very different markets. Below, we evaluate their costs, features and integrations to help you decide which is the best CRM software for your business.
Below, see a comparison of Salesforce and Pipedrive at a glance.
$25 per user, per month
$14.90 per user, per month
Workflows and automations
Customizable dashboard, easy automated task creation and add in new stages
Sharable customizations; enhanced data feature; and configure, price, quote (CPQ) function
Email client, social media connectivity and messaging apps
Email client, voice-over-internet-protocol (VoIP) and interactive voice response (IVR), messaging and social media
Reporting and analytics
Live results tracking, customizable template reports and data cleansing
25 template dashboards, sales forecasts and live team monitoring
Artificial intelligence (AI) enhancements
Next Best Action, company analysis and suggested automations
AI for sales teams and LinkedIn/AI integration
Apps plus integrations
Largest app store, developer support and platform exclusives
400-plus apps (many sales-focused), partner network and application programming interface (API) integration
The Salesforce CRM is ideal for companies that want to achieve better results from their sales and marketing activities. The system comes equipped with a highly capable and fully customizable multiplatform marketing suite and a sophisticated multi-channel communications platform. It has superb workflow automation control to improve efficiency and excellent reporting and analytics capabilities that shine a light on what’s working well and what isn’t in your business. In addition, this solution’s companion apps and 4,000-plus plugins make Salesforce an adaptable, intelligent and flexible CRM that can help deliver a significant revenue boost to your business.
Our full review of the Salesforce CRM breaks down important information, such as the system’s ease of use and the vendor’s customer service options.
Salesforce is one of the world’s leading business software companies and its CRM is far from its only noteworthy product. Check out our Salesforce Service Cloud review (post-sales customer management tool) and Salesforce Marketing Cloud review (marketing platform aimed at larger businesses) to learn about additional solutions your organization may want to take advantage of.
The Pipedrive CRM is specifically designed for companies that use sales representatives to close complex, customizable deals, often involving multiple decision-makers. Sales is a difficult, frustrating and time-consuming process and, in our review, we found Pipedrive to be the personal organizer salespeople have been wanting for years. It’s always there keeping an eye on deals in a rep’s sales funnel and reminding them when to get in touch with a decision-maker and why. The system also boasts a smart and easy-to-use integrated multichannel marketing suite to keep new leads coming into your pipeline.
Read our full review of the Pipedrive CRM for details on implementation, usability and more.
Salesforce provides an all-purpose CRM for sales, marketing and customer service, while Pipedrive’s offering was built to serve businesses focused on their dedicated sales teams. However, these CRMs share many similar features. See how they compare below.
Cost per user per month
$25 (maximum 10 users)
Everything in Essentials, plus:
Everything in Professional, plus:
Everything in Enterprise, plus:
Companies can do a lot with Salesforce’s entry-level plan, but once you go from 10 users to 11, your subscription costs will triple. In any case, the range of features at every subscription tier should cover most businesses’ needs. Be aware, however, that you’ll pay extra for many third-party plugins and standalone Salesforce packages (like certain Einstein AI apps).
For enhanced customer support, including 24/7 assistance, an account manager and an expert coach, add 30 percent to your monthly subscription costs. Also, note that you must pay for your first year upfront unless you opt for the Essentials plan, which allows monthly payments.
Cost per user per month
Open deal and custom field limits*
3,000 open deals and 30 custom fields
Everything in Essential, plus:
10,000 open deals and 100 custom fields
Everything in Advanced, plus:
100,000 open deals and 300 custom fields
Everything in Professional, plus:
200,000 open deals and 500 custom fields
Everything in Power, plus:
*”Open deals” means the total number of live deals allowed and “custom fields” are extra fields (like columns in Excel) you can add to the records you build for a product, organization, person, deal or lead.
Pipedrive is much more affordable than Salesforce, and we like how they stack their valuable features at lower subscription levels. You pay higher fees mainly to increase the number of open deals and custom fields you can access.
That said, many third-party apps cost extra as do Pipedrive’s native plug-ins like Web Visitors ― visitor internet protocol (IP) identification to see who is checking out your site ― Projects (Kanban-chart-based project management tool), Campaigns (access to the vendor’s email marketing platform) and SmartDocs (a document-signing service).
Pipedrive stands out here thanks to its competitive, feature-rich plans. They’re well priced, not just in comparison to Salesforce but to many other CRM options too. Salesforce does have much greater and deeper functionality than Pipedrive, but that’s why it’s more expensive.
In our evaluation, we loved the easy-to-build workflow automations in Salesforce. Source: Salesforce
Salesforce beats Pipedrive here because it offers far greater automation and customization opportunities. That said, Pipedrive’s workflow automations are particularly ideal for sales teams.
The automated email campaigns in Pipedrive are a great way to nurture leads and engage existing customers. Source: Pipedrive
Salesforce and Pipedrive both excel in one-to-one communication and with marketing campaigns executed across multiple channels. However, Salesforce wins here primarily because of its inclusive 5,000 email-a-day allowance.
You can build dynamic reports in the Salesforce CRM. Source: Salesforce
Pipedrive excels in sales forecasting and rep analysis and is better than Salesforce without requiring any extra plug-ins. However, Salesforce ultimately takes this round because of the quantity and quality of the reporting and analytic tools they offer for both sales and marketing.
Sales task automation in Pipedrive is boosted with the assistance of AI. Source: Pipedrive
Salesforce’s AI integration is much deeper and more developed than Pipedrive, so it’s the winner in this category. We believe Einstein’s Next Best Action and Discovery tools are potential game-changers for businesses.
AI can boost conversion rates significantly as well as improve agent productivity.
Pipedrive’s app store and API are tailored precisely to its target audience’s needs and their intended use. They get this right, but on quality and quantity terms, Salesforce takes this category. The vendor offers thousands of highly rated integrations.
Salesforce is the market leader in the CRM sector because the vendor and its system are very good at what they do. Many smaller companies will need to stretch their budget to have access to the platform’s valuable reporting and analytics, unified marketing hub, automations and communications platform, but it’s a worthy investment. This solution, which is part of the vendor’s broader business software ecosystem that many companies use to run their entire organization, is the most feature-packed and detailed CRM available. For any business focused on improving performance in sales, marketing and customer service, it’s easy to recommend Salesforce.
Pipedrive knows the businesses it serves well and has built an excellent CRM system around their needs. Sales reps will find this program invaluable in closing complex, multistage, customized deals involving multiple decision-makers. The marketing suite is intuitive and, used correctly, will generate a healthy flow of leads into your business. Salesforce has a greater number of apps and better AI integration, but Pipedrive’s progress on both is ongoing and impressive. If you have sales targets to hit and a more limited budget, Pipedrive is the CRM most likely to help you achieve your goals at a price you can afford.
Whether Salesforce or Pipedrive is better depends on your CRM needs. Salesforce is best for companies that want better results from their sales, marketing and customer service teams. Pipedrive is better for companies that rely on salespeople to close complex deals involving multiple decision-makers.
The difference between Pipedrive and Salesforce is in the two CRMs’ features and pricing. Price-wise, Salesforce is much more expensive than Pipedrive because it has by far the broadest range of quality features, customizations and integrations. Pipedrive, however, targets its platform towards companies prioritizing their sales teams and is an excellent fit for those businesses.
Yes, Salesforce is similar to Pipedrive but up to a point. With either CRM, you can run marketing campaigns, communicate with customers one-to-one, analyze performance and save time with workflow automations. Salesforce has many more features, AI capabilities and integrations and is ideal for companies that want to improve their sales and marketing. Pipedrive, meanwhile, has fewer features but is less expensive. It’s ideal for companies with sales teams focused on closing deals with clients.
Many would describe Salesforce as the best CRM available because of the quality and quantity of its features and extensions. However, the better CRM for any business is the one that helps them do better in the areas they wish to improve.