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Updated Apr 04, 2024

Entrepreneurs, Take Note: 5 Trends in Online Purchasing Habits

Whatever product or service you sell, stay on top of consumers' shopping behaviors.

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Jennifer Dublino, Senior Writer & Expert on Business Operations
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Many of today’s retail options are online only or have an online component. Entrepreneurs in both the e-commerce and brick-and-mortar spaces must understand how this shift affects consumer expectations and loyalty so they can target and serve customers effectively. 

As online retail continues to grow in popularity and strength, entrepreneurs must stay aware of current consumer purchasing trends and understand what these tendencies mean when pinpointing their target audience

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The best e-commerce platforms to attract online customers

Much goes into an excellent e-commerce platform, including easy setup, attractive and varied templates, inventory management, shopping carts, payment gateways, shipping and marketing tools. Here are some of our choices for the best e-commerce platforms and shopping cart software. The right platform can help you capitalize on consumer purchasing trends. 

  • Shopify. Shopify provides unlimited bandwidth, storage and inventory items, allowing you to make the customer’s experience fast and convenient. It has a powerful payment and checkout process with built-in security features to address consumers’ privacy concerns and give them peace of mind. In addition to the usual credit and debit cards, Shopify is compatible with PayPal, Stripe and Authorize.net, giving customers a range of payment options. Read our Shopify review to learn more.
  • Volusion. You may not have heard of the Volusion e-commerce platform, but its easy and intuitive website builder will get your e-commerce store up and going in no time. It has affordable plans starting at $15 per month and it integrates with Amazon and eBay so you can sell through multiple channels. Volusion offers payment processing, or you can choose from various compatible third-party payment processors. 
  • Shift4Shop (formerly 3dcart). Shift4Shop gives merchants a shared SSL at no additional cost, as well as unlimited bandwidth and storage. It has over 50 templates that can be customized, is compatible with more than 100 payment gateways, and its checkout works seamlessly on desktop and mobile devices. The advanced SEO tools, robust marketing capabilities, and real-time shipping rate information this platform offers can help you reach and convert more customers.
author image
Jennifer Dublino, Senior Writer & Expert on Business Operations
Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm. Dublino, who has a bachelor's degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.
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