15 Successful Text Message Marketing Examples

Introduction and welcome texts

A customer’s first encounter with a brand is a crucial opportunity to make a positive impression and encourage them to opt in to receive future updates from your company. It’s also an opportunity to provide a receipt for their first purchase.

Introduction texts are one of the best ways to use business texting. It’s crucial to design them effectively to start out your relationship on a positive note. 

1. Welcome note and opt-in confirmation

Here’s an example of a simple and effective welcome note and opt-in confirmation: 

• Thank you for signing up to receive updates! To confirm you want to keep receiving texts from us, please reply YES.

If you don’t need customers to opt in to messaging – for example, because you don’t plan to send them updates – you can use a similar text message to thank them for signing up and provide a discount or promo code to encourage them to make a purchase.

2. Referral offer for new customers

Here’s an example of a simple and effective referral offer for new customers: 

• Thank you for signing up to receive updates! To refer your friends and get 10% off your next order, use your custom referral link.

A custom referral link can be something like “onlineshop.com/uniquereferral.” 

Many businesses use their introductory texts to boost client referrals. This promotion encourages customers to reach out to friends and family about your business.

Event invitations and reminders

Event invitations and reminders are another way to reach out to customers, increase brand awareness and boost customer loyalty. 

3. Webinar or online event invitation

Here’s an example of a simple and effective event invitation for new customers: 

• Join us for a virtual event this Friday at 4 p.m. RSVP or learn more here: Eventlink.com.

Alert customers to upcoming events with a brief text explaining the event’s purpose and where and when it will be held. Then, direct them to a web page where they can learn more about the event.

If the event is virtual, consider including a quick note at the end of the text letting customers know they can attend online.

4. Conference offer

Here’s an example of a simple and effective conference offer: 

• Calling all small business owners: Our annual e-commerce summit starts this weekend. Join us for the latest news on e-commerce tech and trends. Click here to sign up now and receive 25% off the cost of admission.

For events with paid admissions, you can also use the invitation text to offer a discount on admission fees. These texts alert target audience members about upcoming events and encourage them to act quickly to secure their discounted admission.

Booking confirmation and appointment reminders

Booking confirmations and appointment reminders are helpful to the customer and assure the business that an expected appointment will occur. 

5. Booking confirmation

Here’s an example of a simple and effective booking confirmation a customer would receive after setting an appointment or booking a service: 

• Hi, Sarah. This message is to confirm your appointment with Local Credit Union at 2:30 p.m. on Sept. 25. If you have questions or need to change your appointment, please call us at 555-555-5555 or visit our online customer portal. Text STOP to end.

This confirmation is personalized with the customer’s name and contains all the details they need about their upcoming booking, including the business’s name, the appointment date and contact information, and a way to opt out. 

At a glance, the customer can review the appointment details and know who to call or where to go if they have questions. They can also opt out if they don’t want to receive text updates about this or future appointments.

6. Appointment reminder and confirmation

Here’s an example of a direct appointment confirmation request: 

• Hi, Sarah. Please confirm your appointment with us tomorrow at 2:30 p.m. by replying YES to this message.

Appointment confirmations are a great way to remind customers of upcoming appointments and reconfirm a booking. They help simplify scheduling and prevent missed appointments or short-notice rescheduling.

Customer support

Chatbot software in texts can help customers and lighten the load for your support team. 

7. Chatbots and phone menus

Chatbots are a powerful way to use text message marketing for customer service. These bots use preprogrammed responses to answer questions and provide information to customers.

For example, you could follow the lead of mountain lifestyle brand Stio, which used chatbots to connect customers with information about the business’s catalog and with support when preprogrammed answers weren’t enough. The company used chatbot software that integrated with its e-commerce support platform – a feature many chatbot platforms offer. With this functionality, you can unify your chatbot operations with your e-commerce and customer support platforms, ensuring a seamless experience.

Sales, promotions and loyalty offers

You can also increase sales with business text messages by alerting customers to your latest deals and offers. Sidharth Ramsinghaney, director of corporate strategy and operations at Twilio, likes these messages because they can “drive immediate action.”

“For example, Target frequently sends promotional text messages to alert customers to new deals and exclusive discounts and encourage them to visit stores or shop online,” he said.

Send messages before a sale or promotion or when specific conditions are met to highlight upcoming promotional events. You can even notify customers about earned loyalty program rewards or offers and market new products. 

8. Abandoned cart offer

Here’s an example of a text reminder about items left in an e-commerce shopping cart: 

• Hey, Robert. I see you left some items in your shopping cart. Click here to return to your cart and complete your order: Onlineshop.com/cart

Abandoned shopping cart emails are common, but texts about items left in a shopping cart can get a more immediate response. 

Use abandoned cart texts to remind customers about forgotten orders or encourage a conversion. Many businesses also use these messages to offer abandonment deals that give customers a small discount if they complete their orders.

9. Loyalty offer notice (‘Act now to claim rewards’)

Here’s an example of a message about earned customer rewards: 

• You earned 10 points with your last order. Click here to see the rewards you qualify for: Onlineshop.com/rewards

After customers earn points or go a while without redeeming them, a message like this can make them aware of their eligible rewards. A compelling message will include information about the rewards they’ve earned and where they can go to redeem rewards and offers.

10. Birthday coupon

Ramsinghaney shared a story about a salon owner he knows who “often sends a birthday greeting and a special discount code to make customers feel valued and special.”

Here’s an example of a birthday reward text:

• Happy birthday! To celebrate, place an order today and use code BIRTHDAY22 at checkout to receive 20% off your purchase: Onlineshop.com/happybirthday

Similar messages can be used to celebrate any event, such as the anniversary of a customer joining the company loyalty program or opening an account.

11. Holiday promotional event

Here’s an example of a text promoting a holiday event: 

• Father’s Day Sales Event: From now until Sunday, get 20% off items from our Father’s Day catalog: Onlineshop.com/fathersday

Texts like these can alert customers to holiday events and move them toward purchasing by offering time-limited discounts. Like the other sales-related marketing message examples in this section, it includes a CTA and a descriptive link.

Status updates and billing reminders

SMS text messages can also be a great way to keep customers in the loop about policy changes or remind them of upcoming automated payments. Ramsinghaney refers to these as transactional messages.

“Order confirmations, shipping updates and appointment reminders all fall into this category,” he said, noting as an example, “American Airlines’s transactional messages keep you in the loop about any changes to your flight status, gate location and boarding time.”

12. Policy changes

Here’s an example of a simple policy-change text:

• Sasha, we’ve updated our policies. Click here to learn more.

Whenever you need to inform customers about policy changes, a quick text like this can be an effective option. Including additional, more specific information about the policy change may also be helpful.

13. Billing reminders

Here’s an example of a text billing reminder:

• Your balance of $75 will be charged to your linked credit card on July 1. View your bill online by clicking here.

This message alerts customers to an upcoming payment, includes a payment date and method, and provides a link to their online billing statement. A similar format can be used to let customers know that a scheduled payment was completed successfully.

New items, product updates and restocks

This type of marketing text keeps customers informed about products they care about. 

14. New product or product restock

Here’s an example of a product alert:

• Just in! Our Summer Basics line will get you ready to spend time in the sun. Click here to check out our newest line of T-shirts, tanks, shorts and exercise wear.

Advertising new products to relevant audiences is a great way to communicate with customers. A straightforward text like this, including a brand or line name, product details, and a link to the new product listing, is a great way to introduce customers to a new product or inform them of a product restock.

15. Low or limited stock

Here’s an example of a text warning about a fast-selling product:

• Selling fast! We’re almost out of our bestselling Christmas candles. Once they’re gone, we won’t be restocking these until next year, so act now to get yours.

Informing customers of seasonal items, limited runs or products that are selling out faster than you can order them is a great way to provide a sense of urgency that may influence recipients to make a purchase.

Jennifer Dublino contributed to this article.