Consumers are able to choose what they want to engage with more than ever. They can totally ignore brands on their social media feeds and block ads that they don’t want to see, which is why creating a community around your brand is essential for building your audience, getting more leads and growing your business.
According to a survey by OnBrand, 70 percent of marketers say that building an audience is more important than direct sales. Building a community and a following will drastically improve your ability to convert followers into customers over time because selling to your entourage of loyal fans is way easier than selling to a stranger who just happens to see your ad on the web.
So how do you build a community that consumers will actually want to be a part of? Check out these tips on how to create a community around your brand.
Create a Facebook group.
Creating a Facebook group for your brand is a great way to build a strong relationship with your audience, increase engagement and market your product.
You can start discussions in the group to see exactly what your audience is looking for and what issues they’re trying to solve, while offering valuable advice to them. Your members will feel like they’re part of an exclusive group where they can find a wealth of information.
If you bring together a bunch of members with similar goals and interests, engagement will be super high. You’ll have a ton of people participating in conversations and sharing opinions and tips with one another and that creates a group that your members will want to check in with every single day.
Hopefully you’ve been building your email list because sending newsletters is a very effective way to build relationships and create a community around your brand. Sending newsletters to your subscribers is a great way to make them feel like they’re getting exclusive content, and people love to feel special.
If you provide your audience with entertaining and useful content in a monthly newsletter, they’ll be counting down the days until the next one arrives in their inbox.
Build authority online.
If you want your business to be super influential, then you need to build authority online. Instead of spending time searching for new customers or clients, they’ll come flocking to you if you’re an authority in your industry. Build authority for your business by sharing your knowledge through blog posts or a Youtube channel.
Being an authority in your industry is not just about the number of followers you have, it’s about trust. If you provide valuable information to people that help them solve an issue or teaches them how to do something, they’ll trust you completely and your community will be full of loyal followers who will hang on your every word.
Another effective way to build a community for your brand is to network face-to-face. Make connections with people in real life by attending conferences, workshops and meetup groups. There are many benefits to networking, including raising your profile, building your confidence and forming real-life friendships.
The Meetup app is a great way to organize meetups in your city with other professionals. You can find a local meetup related to your industry or you can create your own meetup and invite your target audience to it.
When we meet someone face-to-face we feel like we know them better. If you give others the opportunity to get to know the real you, you’re able to build a trustworthy personal brand and can form a community of like-minded people who you can comfortably reach out to in the future.
Adding these tactics to your arsenal will allow you to create a community around your brand. Remember to not act too spammy in any of these avenues, you want to come across as a reliable source to your audience and not annoy them. Now get out there and start building your community.