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Learn how in-store tablet POS systems can improve your overall customer experience.
Retailers are no strangers to new waves of technology. As recently as 15 years ago, it was unusual for a small local boutique to have a fully functional e-commerce website. Now, brick-and-mortar retailers are fixated on how to boost the customer experience. With that in mind, many are utilizing in-store tablets instead of solely relying on stationary POS systems.
Here are eight ways outfitting your establishment with tablets can improve the customer experience and even enhance your bottom line.
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Retailers can eliminate bulky checkout stations and maximize floor space by adopting tablets equipped with point-of-sale (POS) software. By maximizing floor space, you can offer more inventory for customers, and you will have more room to display that inventory.
The fewer times a customer is compelled to ask a sales associate for a different size or inquire about additional colors and styles, the better. It’s also easier to rotate seasonal items when there’s more breathing room on the floor, which makes for a better shopping experience.
One of the most obvious benefits of adopting in-store tablets instead of using a traditional countertop POS system is the potential for faster checkout. If you’re like most retailers, you’ve witnessed frustrated customers ditch checkout lines and leave the store (especially during holidays or special sales) without buying anything. When more of your sales associates can complete transactions from anywhere in the store, it greatly improves the checkout experience for guests.
The best POS systems work with tablets and offer mobile POS capabilities. If you are looking for a mobile, tablet-based POS system, check out the following companies:
Some products require a demonstration, which can be difficult to provide when there is limited space and time to keep each customer’s attention. In-store tablets can showcase product demonstrations and improve product visualization.
Besides showing how a product functions, tablets help consumers view all of their options. For example, a furniture store might use a tablet to show a customer all the available upholstery options. Interior or landscape design businesses also use tablets for product or project visualization, especially during the planning process, to make sure they’re on the same page as their clients.
In-store tablets give floor sales associates the ability to access real-time inventory information while selling. The customer service (and employee happiness) implications of this one feature are massive. Instead of rushing back and forth to the stockroom to check on items for customers, sales associates can look up the item and tell the customer whether it’s available.
Tablets are an efficient way to gather customer feedback. You might want to offer customers a discount in exchange for filling out a short survey. This insight on what your customers want and expect makes it easier to adjust to their changing needs.
Additionally, most POS systems that work on tablets can pull POS reports and gather analytics, making it much easier to see which sales associates are performing the best or how different products are selling. Then you can adapt your strategy accordingly.
Tablets can also better capture customer contact information, as some customers are more likely to enter their email addresses or phone numbers into a tablet than they are to say them out loud to an associate. Make sure you connect your POS tablet to one of the best CRM systems to fully harness the data you collect.
You might associate POS marketing with e-commerce, but bringing tablets into the physical store experience means you can present applicable last-minute offers to customers as they check out in person. This feature makes it easier for your customers to find new related items and simpler for you to push specific inventory.
Shopping is one of the most popular uses for consumer tablets, and having in-store tablets is a great way to drive future online purchases. Consumers know they can purchase goods from major brands online, but they might be unaware that their local independent retailer also has an e-commerce site.
Showing customers your online store or catalog while they’re already shopping in your store may encourage them to shop online with you in the future. As all brick-and-mortar retailers know, online shopping is increasingly replacing physical stores, so showcasing your online store to your customers is a way of demonstrating that you understand their needs. It’s also a way for you to keep pace with other retail establishments, which is a win-win.
Putting tablets in the hands of sales associates and restaurant personnel can increase productivity and sales. Faster checkout and access to inventory on the go also increase productivity, which can improve the customer experience as well.
The National Restaurant Association found that 62 percent of restaurants are understaffed, and many retailers are in a similar boat. This can lead to employees who are overworked, decreasing overall employee productivity and customer experience. However, tablet technology allows employees to spend more time serving their customers on the restaurant and sales floor, improving customer experience.