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How Technology Is Changing Online Advertising

Updated Apr 13, 2023

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The internet has drastically changed the advertising industry, and it continues to evolve as new technology and platforms are released.

“Advertising on the internet has become a double-edged sword,” said Halli Bruton, content and social media account executive with Burdette Ketchum. “There are more platforms and places to advertise than ever before, but at the same time, consumers are being shown so much advertising throughout the day that it takes something special to grab their attention.”

Advanced digital marketing technologies can help reduce clutter and noise so your company can reach potential customers. Read on to learn more about some of the technologies changing how companies of all sizes reach, attract and capture new customers.

Looking to the future of digital advertising

Advertisers need to keep looking forward as the internet changes and new technology develops, but at the heart of any campaign is still its creativity. Good, effective advertising will still drive the messaging home. Even the best technologies can’t ensure a campaign will be successful if the ads are not of quality.

“The internet has allowed good, creative advertising to be more effective, because it’s easier than ever to find and track the target audience for optimal effectiveness,” Bruton said. “However, if the advertising is bad, it won’t matter how well the audience has been targeted.”

Andreas Rivera contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

Stella Morrison
Contributing Writer
Stella Morrison is an award-winning writer who focuses on marketing for small businesses, including useful tools and best practices that help business owners introduce their products and services to new audiences. She is also a digital marketing professional who has worked with leading brands in the tech industry.
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