You’ve signed up as a direct sales agent for a company whose product or service you love. But believing in a product isn’t enough to generate sales. You need a marketing plan that gets interested eyes on your business. The good news is that even consultants without a sizable marketing budget can build an incredibly profitable business.
Here are tips and best practices for growing your direct sales business.
The company you signed up with likely has training programs and resources to help you start your business. Your team leader will also likely share their tips, best practices and ideas.
To get a head start on your training and set yourself up for success, implement the following tips to help your direct sales business explode.
What makes you different? With thousands of consultants around the country selling the same products or services, differentiation is critical. Create a list of the things about you that make you unique compared to all the other consultants out there.
Ask yourself the following questions:
Remember the answers to these questions as you craft your sales and marketing messages and build social engagement with your audience.
If you haven’t already, start a blog that complements your direct sales business. Be sure to check the terms and conditions of your consultant agreement for rules about how to do this. Many companies don’t allow you to use their name in your domain. Choose a domain name that relates to the product but doesn’t violate your contract.
To be effective, the blog must stand on its own as a valuable supplementary marketing tool. Write high-quality blog posts that include tips and tricks to enhance the customer experience. Adding value for your customers is a way to generate even more sales.
For example, if you’re a direct sales consultant for an organic makeup company, blog topics could include “How to Create a Smokey Eye,” “The Benefits of All-Natural Makeup” or “How to Choose the Right Color Palettes for Your Face.”
Your blog should demonstrate that you understand what your customers want while establishing yourself as the solution.
One of the first lessons you’ll learn as a direct sales consultant is to use social media platforms to promote your business.
When possible, integrate video branding into your social media posts to attract attention and increase interest in your business.
Thanks to tools like Canva, you don’t have to be a professional graphic designer to look like one. Your direct sales company will likely supply approved marketing graphics for you to use. It may have rules about creating your own graphics, so pay close attention to your consultant agreement.
Eye-catching graphics complement your blog posts and website content, and Canva makes it easy. With a variety of free image elements and a simple web-based tool, you can make a professional-quality graphic in minutes.
Content marketing involves providing customers with information without asking them to spend money. You can post this content on your social media accounts, website or blog. It’s crucial to make your social media content easy for loyal customers to share to create a word-of-mouth marketing campaign.
Content marketing is crucial to direct sales businesses because many parent companies don’t allow paid search advertising.
When developing your content marketing strategy, don’t make everything you write or share about the sale. Though there’s no golden rule, experts recommend following the 5:3:2 rule for social media. For every 10 posts, consider this category distribution.
To assist your direct sales business’s content marketing strategy, consider using third-party tools to make things easier. Here are two examples:
Sometimes, consumers put up a wall if you mention direct sales, because of past experience with pushy consultants. It’s crucial to avoid the pitfalls of the industry.
Make sure you aren’t always talking about sales. Get to know your prospects and take a genuine interest in their lives. You’ll naturally get more sales this way.
A direct sales business sells products or services outside a retail environment. Direct sales representatives often work from home and online, making connections, hosting parties and building a client base.
Direct sales differs from a retail sales model, where consumers walk into a store to learn about and buy products. Generally, consumers seek out retail establishments when they need something. Direct sales representatives must build credibility and trust to have consumers see them as a go-to for specific products and services.
Kimberlee Leonard contributed to the writing and research in this article.