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Digital Marketing

Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | January 14, 2026
Expand your range and target a wider audience with social media accounts on multiple platforms.
Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | December 18, 2025
When you're building a brand on social media, you shouldn't follow back every account that follows you.
Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | December 17, 2025
Use analysis and best practices to ensure your marketing campaigns are as effective as possible.
Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 16, 2025
Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren’t receiving your communications.
Woman leaning up against a vehicle reading a travel guide
Article
How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024
Our full Q&A with Lonely Planet’s social media director Deepa Lakshmin
TikTok in front of an American flag
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
Green Duolingo owl
Article
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
HBO Feature Presentation in purple
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Look back at how HBO rose to prominence and has stayed there for more than 40 years.