Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
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8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | December 16, 2025
Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.
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How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | December 10, 2025
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
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Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | October 28, 2025
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
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16 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | September 02, 2025
Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.
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Why Owned Marketing Channels Beat Rented Social Media Platforms
By Natalie Hamingson | August 20, 2025
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.
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A Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 12, 2024
Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and LinkedIn to drive engagement and sales.
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How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024
A Q&A with Lonely Planet’s social media director Deepa Lakshmin
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Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | May 20, 2024
Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.
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The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
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Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
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To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Learn more about how HBO changed the television landscape.