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Digital Marketing

Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.

Article
16 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | September 02, 2025
Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.
person typing on a laptop
Article
Why Owned Marketing Channels Beat Rented Social Media Platforms
By Natalie Hamingson | August 20, 2025
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.
Article
A Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 12, 2024
Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and LinkedIn to drive engagement and sales.
Woman leaning up against a vehicle reading a travel guide
Article
How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024
A Q&A with Lonely Planet’s social media director Deepa Lakshmin
TikTok in front of an American flag
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
Green Duolingo owl
Article
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
HBO Feature Presentation in purple
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Learn more about how HBO changed the television landscape.