Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
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Why Owned Marketing Channels Beat Rented Social Media Platforms
By Natalie Hamingson | August 20, 2025
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.
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Instagram Marketing Strategies That Actually Work for Millennials
By Jennifer Dublino | August 20, 2025
Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.
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A Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 12, 2024
Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and LinkedIn to drive engagement and sales.
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12 Best Ways to Use Business Texting
By David Gargaro | July 22, 2024
Use business texting for appointment reminders, order updates, payment links, promotions, surveys, and customer service with 98% open rates and fast replies.
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How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024
A Q&A with Lonely Planet’s social media director Deepa Lakshmin
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Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | May 20, 2024
Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.
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The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
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Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
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To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Learn more about how HBO changed the television landscape.