Facebook Live is fairly new, and the platform rolled out in early 2016. The 1.09 billion daily users on the site provide ample room for business promotion and brand awareness, but many businesses are overlooking this feature altogether.
Many users are just finding out that Facebook Live is a thing, too.
Live has a lot of advantages for businesses. You don’t need to slave away writing posts to reach your audience, and it takes a lot less time to go live than to reach users utilizing other avenues.
Improving your business’s reach is the key most important thing Facebook Live can do for you. But the question remains: how can you use Live to your advantage? This is what every business is asking (mainly smaller entities), and the good news is that there are a lot of ways to use take advantage of this new outlet.
Related Article: Get Camera Ready: Live Streaming is The Future of Social Media
1. Touch Base With Group Members
You’ve lost contact with group members, or it’s been awhile since you’ve reached out to a group you’ve abandoned. It’s never too late to reconnect, and Live lets you do this in a new, fun way. Expand Live video to your group. And once you’ve started using video, you’ll reconnect with all those contacts that have since gone cold. Make it a point to broadcast weekly updates as a way to really reconnect.
Answer Comments Weekly
Answering comments is another great idea. This puts the humanization of your brand in the spotlight. Brands that provide exceptional customer service online often see a boost in sales, trust, and their brand image. Consumers and clients don’t want to be ignored. Comments and concerns can be addressed through live video and in text on your business page. And if you can elaborate on a question even further on video, this is a great way to demonstrate your brand’s customer service.
Deepen these connections through live video. Note : It’s good practice to answer questions in comments, too. Many people will miss your broadcast, so it’s imperative to answer questions using both mediums.
Hold a Q&A Session
Consumers always have questions, and brands that answer them are remembered. Hold a Q&A session, or broadcast live to discuss frequently asked questions. If you find that a common question pops up often, address it live it’s good for business.
Related Article: Mari Minute: Do Third Party Apps Hurt Facebook Reach & Engagement?
2. Showcase New Products
Your new super-amazing product is about to be released it’s an opportunity to go live. Live video can and should be used to provide a sneak peek to your fans. An exclusive look at your product before it hits the market or the unveiling of a newly updated product on Live can really get the word of mouth out.
And don’t be afraid to tease fans about your new product.
- Hint at a new product
- Hype up fans with anticipation
- Announce the unveiling of the product
- Unveil the product live
Customers and followers want to feel special it sounds cliche, but it’s true. Live broadcasts that showcase something new or unique to your fans will provide them with a real sense of being special or part of an “exclusive” group.
3. Show the Inner Workings of Your Business
Every business is unique, and smaller businesses and startups are in a unique position. You may be at a disadvantage in terms of funding and brand awareness, but you have the advantage of being able to show the world how you operate. A live video session will do the trick.
Show fans the inner workings of your business, how your products are made and let them meet the people behind the scenes that make your business a success. Live video ought to be used to make personal connections, and focusing on core business concepts or practices that your audience is interested in will go a long way when marketing your brand. And don’t be afraid to announce upcoming events on Facebook Live either.
You’ve just connected with your fans in a new and exciting way. The connections you’ve made have been made deeper by going behind the scenes with your business, and it shouldn’t stop there. Announce a new event, or if you’ll be present at a local fundraiser or event, invite your fans to stop by and say “hi.” If you’re working on something new that you know fans are eager to see, don’t be afraid to share your progress during these sessions either.
Image via Facebook.