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It's really embarassing to get reported for spam, and blacklisted. Here are tips on how to properly manage your email lists and follow best practices...
Try:
Start off with MAPS. They're a major blacklisting service, and they've posted some guidelines on how to properly manage your email lists.
You don't ever want to get on SpamCop's blacklist. Here are their tips on how legit marketers can avoid getting blacklisted.
No email marketer should click the send button without reading through the FTC's CAN-SPAM laws.
Read through the ESPC's email marketing best practices guide (PDF download).
Even if you use a tool that designs your emails for you, it helps to understand how everything works behind the scenes.
Try:
Read through some HTML design and coding resources, like: MailChimp's free email design guide, MailChimp's free HTML email templates, Tim Slavin's "How To Code HTML Email Newsletters"
After you get used to sending email campaigns, you'll want to measure clicks and opens, and start testing different tactics to improve your ROI.
Try:
Bookmark these websites and subscribe to their
email newsletters: MarketingSherpa, Mark Brownlow's email-marketing-reports, MailChimp's MonkeyBrains Blog, ReturnPath's Resource center, MailChimp's "Understanding Email Campaign Reports" and ClickZ's email marketing resources
Sooner or later, you're going to notice a bunch of your emails just aren't making it into the inbox. Evil spammers are making it worse for the rest of us legitimate marketers.
Try:
Download this very excellent overview on deliverability from the IAB, read MailChimp's "How Spam Filters Think"
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Are you looking for a means of taking advantage of expanding Web-based marketing opportunities? Companies who harness the power of the Internet for marketing purposes often find they are able to solidify relationships with existing clients while broadening their business profile in order to reach new customers. One approach that is commonly used to great success by a variety of businesses is email marketing.
Effective email marketing services are widely available from dependable marketing firms across the country. These firms have the expertise required to design, strategize and implement an email-based marketing campaign for you. Web marketing in general is a highly competitive field. With so many different forms of Internet-based marketing vying for consumer's attention, email represents a good way of cutting through the peripheral noise and targeting individuals directly.
It's advisable that you employ a marketing firm that specializes in email-based campaigns. Marketing firms who specialize in email understand the dynamics of what is required to craft marketing emails that clients and customers are more likely to open and read. Business.com is a trusted resource that makes it easier to explore your options. You may find out more by visiting the links to reliable providers on the left.
