Your free business.com+ membership unlocks exclusive tech deals and advisor support
Join Free
BDC Hamburger Icon

Menu

Close
BDC Logo with Name
Search Icon
Search Icon

Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

The Best Products and Services for Finding New Customers

More Best Picks

Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | October 27, 2026
Improve visibility and engagement despite Facebook’s algorithm changes.
Article
Instagram for Business: Key Benefits and Best Practices
By Kiely Kuligowski | October 27, 2026
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Article
How to Grow Your Email List
By Kiely Kuligowski | October 27, 2026
A quality email list is a vital part of email marketing and can determine your campaign's success.
Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | October 27, 2026
E-commerce is now a core part of how many businesses sell, making it essential to have a digital marketing strategy that supports online growth.
Article
LinkedIn Networking Tips for Business Success
By Jennifer Dublino | October 27, 2026
With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.
Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | October 27, 2026
Spring, summer, fall and winter are more than just seasons – they're opportunities for businesses to thrive.
Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | October 27, 2026
Some customers crave a personal connection and get frustrated when receiving no-reply emails. Here's how to provide a better user experience.
Article
How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | October 27, 2026
The only constant in digital marketing is that it’s constantly changing. Here’s how to keep up.
Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | October 27, 2026
Restaurant owners often overlook critical marketing expenses that can impact their bottom line.
person typing on a laptop
Article
Should You Hire an AI SEO Agency? What Small Businesses Should Know
By Adam Uzialko | October 27, 2026
AI search optimization is real work, but whether it justifies retaining a separate agency is a different question.
Article
How the Ad Industry Has Changed and Is Changing
By Tom Anziano | October 27, 2026
As consumers become more savvy about advertising efforts and more aware of privacy concerns, companies need to rethink how they promote their products and services.
Article
12 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | October 27, 2026
Influencers can play a crucial role in your marketing success.
Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | October 27, 2026
Email marketing is becoming more complicated as digital privacy laws like the GDPR and the CCPA reshape what businesses can and can't do. Here's what to know before launching your next campaign.
Article
20 Ways to Build a Quality Email List
By Kiely Kuligowski | October 27, 2026
Your subscriber list is crucial to successful email marketing.
business tools
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | October 27, 2026
Google Ads helps businesses reach customers at the exact moment they're searching for products, services and solutions online.
Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | October 27, 2026
Finding influencers to promote your product to their followers can open new markets and create buzz.
Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | October 27, 2026
Your customers can become your biggest advocates. Here's how.
Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | October 27, 2026
Audiences in specific neighborhoods want your business to build relationships with them. Here's how.
Man using a calculator for finances
Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | October 27, 2026
Digital marketing is an important part of modern business, but it can be challenging — and sometimes even counterproductive — to measure ROI.
Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | October 27, 2026
Facebook is still a viable marketing vehicle. Learn how to market effectively with this venerable social media platform.
Article
8 Tips to Become a Better Brand Storyteller
By Jennifer Post | October 27, 2026
Consumers want to be entertained and telling them a good story can create connection, drive growth and boost sales.
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | October 27, 2026
SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.
Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | October 27, 2026
Businesses of all sizes are discovering they can effectively integrate SMS marketing with a larger marketing strategy.
business plan
Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | October 27, 2026
You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients.
Article
8 Components of Customer Personas
By Tabitha Naylor | October 27, 2026
Developing accurate customer personas is key to your company's success.
creative marketing team
Article
How to Improve Brand Visibility in AI Answer Engines
By Adam Uzialko | October 26, 2026
AI answer engines are a new and important touchpoint for users in your target audience. Here’s how to improve your brand’s AI visibility.
hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | October 26, 2026
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Review
Mailchimp Review
By Adam Uzialko | October 26, 2026
This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | October 26, 2026
Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.
Article
How to Create a Marketing Plan for Startups
By Skye Schooley | October 26, 2026
Learn how to attract customers, build brand awareness and market your startup on a budget.