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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

The Best Products and Services for Finding New Customers

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | October 23, 2026
Marketing is especially important for small businesses that want to expand their reach.
Article
10 Tips to Keep Your Emails Out of Gmail’s Promotions Tab
By Julie Thompson | October 23, 2026
While email marketing is effective, Gmail's Promotions tab has made it more challenging for marketers to get their emails opened.
hands using a smartphone
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | October 23, 2026
Pipedrive and HubSpot are popular CRM platforms for small businesses. Here's how they compare.
Article
LinkedIn Networking Tips for Business Success
By Jennifer Dublino | October 23, 2026
With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.
Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | October 23, 2026
Businesses send various types of texts, all of which can boost engagement, loyalty and sales.
Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | October 22, 2026
Businesses of all sizes are discovering they can effectively integrate SMS marketing with a larger marketing strategy.
Article
7 Benefits of Text Message Marketing
By Skye Schooley | October 22, 2026
When done right, texting customers can foster engagement and loyalty.
Review
SimpleTexting Review and Pricing
By Mark Fairlie | October 22, 2026
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | October 22, 2026
Learn about Podium's AI-powered customer communication platform, including its text messaging, online review management, payment processing and automation tools. Read our in-depth review of its...
Businesswoman with mobile phone in hand
Article
How to Use SMS Messaging for Your Business
By David Gargaro | October 22, 2026
Learn how to use SMS messaging to reach customers on their mobile devices.
EZ Texting logo
Review
EZ Texting Review and Pricing
By Mark Fairlie | October 22, 2026
EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.
Review
Textedly Review and Pricing
By Mark Fairlie | October 22, 2026
Our Textedly review explores this text messaging service's easy-to-use texting tools, pricing, AI features, payments, review management and more. See why it's our top pick for simple texting needs.
Review
Textline Review and Pricing
By Mark Fairlie | October 22, 2026
Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.
creative marketing team
Article
How to Improve Brand Visibility in AI Answer Engines
By Adam Uzialko | October 22, 2026
AI answer engines are a new and important touchpoint for users in your target audience. Here’s how to improve your brand’s AI visibility.
marketing team
Article
How to Track Brand Mentions in AI Search
By Adam Uzialko | October 21, 2026
The emergence of AI search adds new channels where your brand can be mentioned. Here’s how to track how often and in what contexts you’re showing up.
Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | October 20, 2026
Social media marketing has come a long way, and the rules keep changing. Learn about the latest trends and how to make them work for your business.
person typing on a laptop
Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | October 19, 2026
You don't need a big budget to keep visitors interested in your website and encourage them to buy.
Article
How the Ad Industry Has Changed and Is Changing
By Tom Anziano | October 19, 2026
As consumers become more savvy about advertising efforts and more aware of privacy concerns, companies need to rethink how they promote their products and services.
Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | October 19, 2026
Online consumers worry about purchasing from websites. Here's how to diminish their fears.
Article
10 Website Design Mistakes That Can Hurt Conversions
By Amanda Hoffman | October 19, 2026
Avoid common website design mistakes that frustrate visitors and cost you leads and sales.
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | October 16, 2026
Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.
Salesforce workflow automation
Article
Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | October 16, 2026
We compared Salesforce and NetSuite to help business owners find the right choice for their needs. Find out how the two CRMs stack up against each other.
Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | October 16, 2026
This guide describes how to choose and implement flexible CRM software for your small business.
person checking a smartphone
Article
Pipedrive vs. monday CRM
By Mark Fairlie | October 16, 2026
Pipedrive and monday CRM are leading customer relationship management platforms for small businesses. Here's how they compare.
hands checking email on a laptop
Article
Salesforce vs. monday Comparison
By Sean Peek | October 16, 2026
Salesforce and monday are popular CRM platforms for small businesses. Here's how they compare.
person typing on a laptop
Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | October 16, 2026
HubSpot and monday CRM are popular customer relationship management platforms. Learn how their features and pricing compare.
CRM icon on a tablet
Article
20 CRM Features Worth Considering for Your Business
By Mark Fairlie | October 14, 2026
When selecting CRM software for your business, consider these essential customer relationship management tools and functions.
Review
Zendesk Review and Pricing
By Mark Fairlie | October 07, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
Salesforce logo
Review
Salesforce Marketing Cloud Next Review and Pricing
By Sean Peek | October 07, 2026
Salesforce Marketing Cloud Next combines AI-powered email marketing, automation and CRM data to help enterprises create personalized customer journeys. Learn about features, pricing, pros, cons and...
Hubspot logo
Review
Hubspot Review
By Nadia Reckmann | October 07, 2026
HubSpot CRM's powerful AI prospecting and lead generation, as well as conversation intelligence and automations, make it our pick for AI-driven sales CRM.