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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | June 02, 2025

Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.

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6 Effective Strategies for Communication in a Crisis
By Julie Thompson | June 02, 2025

Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to maintain trust and control.

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | June 02, 2025

Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | June 02, 2025

Instagram helps businesses boost brand visibility, engage with followers, drive sales through visual content and reach targeted audiences with powerful tools.

Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | June 02, 2025

Millennials prioritize experiences like travel and dining over material goods, driving brands to focus on emotional value, authenticity, and social connection.

Article
Your Best Asset: The Power of Customer Loyalty and Its Significance
By Max Freedman | June 02, 2025

Customer loyalty increases revenue, reduces marketing costs and builds brand advocates, making it more valuable than constantly acquiring new customers.

Article
Returning Customers Spend 67 Percent More Than New Customers — Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | June 02, 2025

Returning customers spend 67% more than new ones, and a recurring revenue model boosts loyalty, predicts income and strengthens long-term growth.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | June 02, 2025

Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.

Article
Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | June 02, 2025

High product quality boosts customer loyalty, supports premium pricing, reduces returns, strengthens brand reputation and increases overall business success.

Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | May 30, 2025

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Article
Instagram Best Posting Practices 2025
By Kiely Kuligowski | May 30, 2025

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | May 27, 2025

Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | May 23, 2025

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | May 21, 2025

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Article
How to Engage Your Email Subscribers More Efficiently
By Amanda Hoffman | May 19, 2025

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Article
How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | May 16, 2025

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Article
Business Domain Names: Everything You Need to Know
By Mark Fairlie | May 16, 2025

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | May 16, 2025

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Article
8 Tips to Become a Better Brand Storyteller
By Jennifer Post | May 15, 2025

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Article
Email Marketing Best Practices: How to Avoid Creating an Annoying Campaign
By Andrew Martins | May 14, 2025

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | May 14, 2025

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | May 14, 2025

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | May 13, 2025

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | May 12, 2025

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | May 06, 2025

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | May 06, 2025

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | April 28, 2025

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 23, 2025

Follow these tips to choose the right web host for your company website so that it's accessible and secure.