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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
CRM icon on a tablet
Article
20 Features to Look for in a CRM
By Mark Fairlie | September 10, 2026
Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.
Article
Entrepreneurs Love These 18 Tools for Conducting Market Research
By Nicole Fallon | September 10, 2026
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.
Article
Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | September 10, 2026
Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.
Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | September 10, 2026
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.
Article
Do Awards Really Do Anything for Your Company?
By Julie Thompson | September 10, 2026
Formal recognition and accolades can spur sales, improve employee morale and attract and retain top talent. Learn about the benefits behind winning awards.
Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | September 10, 2026
Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.
Article
How to Create Community Around Your Brand
By Jennifer Dublino | September 10, 2026
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.
Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Natalie Hamingson | September 09, 2026
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | September 09, 2026
Online communities keep your target audience engaged with one another and your brand. Here’s how to effectively build an online community.
Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 09, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
Article
5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | September 09, 2026
Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.
Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | September 09, 2026
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
office meeting
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | September 09, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | September 09, 2026
Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | September 09, 2026
Repurpose your blog content to get more traffic and reach new audiences. Learn 13 practical ways to reuse posts across email, social media and more.
person typing on a laptop
Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | September 08, 2026
A business depends on their website to reach customers so finding a reliable web hosting service is important. Use these tips to find the best one for you.
Article
6 Effective Strategies for Communication in a Crisis
By Julie Thompson | September 08, 2026
Learn six effective crisis communication strategies to protect your brand, support employees, reassure customers and avoid common mistakes when your business faces a crisis.
Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | September 08, 2026
Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.
Article
What Is Channel Management?
By Jennifer Dublino | September 08, 2026
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.
Article
Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | September 08, 2026
Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.
Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | September 04, 2026
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Article
15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | September 04, 2026
A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.
Article
How to Boost Customer Retention
By Jennifer Dublino | September 04, 2026
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | September 04, 2026
Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.
Article
Automated Email Sequence Examples
By Marisa Sanfilippo | September 04, 2026
Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.
Article
Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | September 04, 2026
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
Article
Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | September 04, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.
Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | September 04, 2026
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
SlickText logo
Review
SlickText Review
By Tom Anziano | September 04, 2026
Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.