Marketing

Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.