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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

The Best Products and Services for Finding New Customers

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
An effective direct mail campaign can be integrated into a broader digital sales funnel.
Review
Zendesk Review and Pricing
By Mark Fairlie | October 07, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
Review
Textline Review and Pricing
By Mark Fairlie | October 07, 2026
Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.
Review
Textedly Review and Pricing
By Mark Fairlie | October 07, 2026
Our Textedly review explores this text messaging service's easy-to-use texting tools, pricing, AI features, payments, review management and more. See why it's our top pick for simple texting needs.
Review
SimpleTexting Review and Pricing
By Mark Fairlie | October 07, 2026
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Salesforce logo
Review
Salesforce Marketing Cloud Next Review and Pricing
By Sean Peek | October 07, 2026
Salesforce Marketing Cloud Next combines AI-powered email marketing, automation and CRM data to help enterprises create personalized customer journeys. Learn about features, pricing, pros, cons and...
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | October 07, 2026
Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.
Hubspot logo
Review
Hubspot Review
By Nadia Reckmann | October 07, 2026
HubSpot CRM's powerful AI prospecting and lead generation, as well as conversation intelligence and automations, make it our pick for AI-driven sales CRM.
person typing on a laptop
Review
GoDaddy Airo AI Builder Review
By Natalie Hamingson | October 07, 2026
GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.
Freshsales logo
Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | October 07, 2026
Freshsales CRM combines AI-powered insights, sales automation, forecasting and omnichannel communication tools to help sales managers improve visibility, streamline workflows and keep deals moving....
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | October 07, 2026
Our Campaigner review examines pricing, automation, personalization, reporting, SMS marketing and customer support to help you decide whether this feature-rich email marketing platform is right for...
Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | October 07, 2026
What happens when your marketing efforts backfire? It could mean the end of your company.
Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | October 07, 2026
The buzzwords might be changing, but delivering a positive experience is always important to retain customers.
Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | October 02, 2026
Greeting your customers with a smile is important but efficiency matters even more. Learn how to provide efficient service for your customers.
Article
What Makes Customer Loyalty So Important
By Max Freedman | October 02, 2026
Building a strategy that strengthens customer loyalty is essential for long-term business success.
Article
Website Design Tips for Small Businesses
By Jennifer Dublino | October 02, 2026
A website may be your business's only chance to make a positive first impression. Here's how to make it count.
Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | October 02, 2026
Learn how to tap into the emotions that drive customers’ buying decisions.
Article
Using X (Formerly Twitter) as a Customer Support Channel
By Jennifer Dublino | October 02, 2026
This social platform is excellent for establishing and maintaining customer relationships.
Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | October 02, 2026
While e-commerce is convenient, it lacks the in-person shopping experience of brick-and-mortar shops, making excellent customer service a vital differentiator.
Article
7 Benefits of Text Message Marketing
By Skye Schooley | October 01, 2026
When done right, texting customers can foster engagement and loyalty.
Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | October 01, 2026
Is SMS text message the second coming of email marketing or the new spam?
hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | October 01, 2026
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | October 01, 2026
Text messaging gives businesses a fast, direct way to support customers and stay connected.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | October 01, 2026
Subscription sites are a great way to deliver high-quality content. Here's what you need to know.
Article
How to Create a Marketing Plan for Startups
By Skye Schooley | October 01, 2026
Learn how to attract customers, build brand awareness and market your startup on a budget.
Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | October 01, 2026
The airline giant's reputation for exceptional customer service and employee happiness is crucial to its ongoing success.
Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | October 01, 2026
Brands are spending more on sponsored content from social media influencers ― but how much do these stars make?
Article
8 Cringey Brand Fails on Social Media
By Julie Thompson | October 01, 2026
Thank goodness your marketing team is better than this … right?
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | October 01, 2026
SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.
Businesswoman with mobile phone in hand
Article
How to Use SMS Messaging for Your Business
By David Gargaro | October 01, 2026
Learn how to use SMS messaging to reach customers on their mobile devices.