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Business Planning

Our business planning hub has all of the essential tools, strategies and insights needed to build and maintain a successful small business — a complete resource for starting, managing and growing your business. Discover everything you need to know at business.com.

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Latest: Advice, Tips and Resources

Article
Make It Memorable: Tips for Creating an Effective Brand Name
By Jennifer Dublino | April 03, 2024

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | April 01, 2024

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Article
Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | February 28, 2024

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

mentor consulting an intern
Article
What Is Risk in Business Insurance?
By Mark Fairlie | February 22, 2024

Insurance risk is the probability of an adverse event that causes an insurance claim. Learn how business insurance risk is assessed and how to lower it.

Article
Understanding Data Breach vs. Cyber Liability Insurance
By Kimberlee Leonard | February 22, 2024

Cyber and data breach insurance cover data breach costs, but cyber adds more protection. Learn how to choose the right insurance for your business.

Article
What Is Coinsurance in Business?
By Nicole Urbanowicz | February 21, 2024

Coinsurance for small businesses helps cover property and business assets, so the insurer knows there's adequate coverage. Here's how it works.

Article
What Is a Surety Bond?
By Mark Fairlie | February 20, 2024

Surety bonds act as a legally enforceable guarantee that help small business owners secure third-party contracts. Learn how they work.

Article
Workers’ Comp and Taxes
By Kimberlee Leonard | February 14, 2024

Workers' compensation has tax implications that every employee and business owner should understand. See our guide.

Hello Alice CEO Carolyn Rodz
Article
Hello Alice CEO Carolyn Rodz On 2024’s Biggest Challenges for Small Businesses (Full Q&A)
By Maya Afilalo | February 14, 2024

Plus her reasons for optimism — and how small businesses benefit whole communities

Article
Rockefeller Foundation President Rajiv Shah Wants You to Make Big Bets (Full Q&A)
By Tess Barker | February 14, 2024

How to turn ambitious plans into measurable results

Lynsi Snyder book cover
Article
In-N-Out Burger President Lynsi Snyder Serves Up ‘Slow-Growth Philosophy’ (Full Q&A)
By Rob Gabriele | February 14, 2024

She took over the company at 27 and “Double-Doubled” its success.

Article
How Businesses Can Support Other Local Small Businesses
By Jennifer Post | January 30, 2024

You've asked your customers to buy local and you should too. Here's why your local B2B purchases have a positive ripple effect on the SMB community.

Article
6 Key Strategies for Growing Your Construction Firm
By Jennifer Post | January 26, 2024

The future of construction looks good, especially for those in home, commercial or infrastructure. Here are six tips for success within the industry.

Article
Why Your Business Needs Indemnity Insurance
By Mark Fairlie | January 22, 2024

A key component of an insurance policy is restitution for those who have a claim against you. Here’s how indemnity insurance provides that.

woman working from home on a laptop
Article
Is the U.S. Home to the World’s Most Remote Workforce?
By Elizabeth Barton | January 03, 2024

America lags behind other countries in return-to-office rates. Instead, employees are still working from home. See the data.

People standing in line outside of a Cannabis Store
Article
More Lows Than Highs: Let’s Get Blunt About Starting a Cannabis Brand
By Daniel Thomas | January 03, 2024

Learn more about some key steps you must take in order to start a successful cannabis brand.

Alice Everdeen
Article
From Content Manager to Stay-at-Home Voiceover Actor
By Dan Ketchum | January 03, 2024

Forget a 9-to-5 in a traditional office. Former content manager Alice Everdeen shares how an old school bus became her new place of work – and her home.

Kid at a restaurant
Article
New Jersey Restaurant Bans Kids and Gets 40,000 Likes
By Antonio Ferme | December 18, 2023

The business case for peace and quiet.

Article
What Is a Loss Payee on an Insurance Claim?
By Nicole Urbanowicz | November 07, 2023

The loss payee has the first-in-line legal rights to an insurance claim payout. Here's what you need to know.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | November 01, 2023

Building business momentum usually requires financial resources. Learn strategies to build business momentum with few resources and how to avoid mistakes.

Champagne toast in an office
Article
Drunk on Money? Why Alcohol Is the Celebrity Investment Du Jour
By Nicole Fallon | October 06, 2023

More celebrities are investing in alcohol brands than ever before. Here's why – and what you can learn.

Crazy Chemist
Article
Strange Business Patents of the Year
By Dan Ketchum | October 04, 2023

Are these products destined for revolutionary glory or just too far ahead of their time?

Truck driving on a highway at sunset
Article
Where Did All the Truck Drivers Go?
By Carolyn Neuhausen | October 03, 2023

Is the profession running out of gas?

Graphic of diners and a waiter in a fancy restaurant
Article
Eat Up: Supper Clubs Get 21st Century Makeover
By Elizabeth Barton | October 03, 2023

Businesses are turning to an old staple: supper clubs. Learn more about why.

graphic of people looking at a chart
Article
It’s Fashionable to Skip the Business Plan — How Reckless Is That?
By Mike Berner | October 03, 2023

More and more entrepreneurs are winging it. Are they setting themselves up for failure or smartly trusting their gut?

Shaq HBO
Article
Big Business Lessons From the Big Diesel
By Ali Saleh | October 03, 2023

Shaq-size business tips

graphic of a man riding a pink unicorn
Article
The Post-Unicorn World: What Comes After Tech’s Burst Bubble?
By Dan Ketchum | October 03, 2023

How unicorns lost their magic.

Windows logo with the text Activision Blizzard
Article
Can Small Video Game Studios Compete With Microsoft-Activision Mega Merger? (Full Q&A)
By Dan Ketchum | October 03, 2023

Independent developers are concerned about how the controversial acquisition will play out.

Superheroes
Article
New DC Studios CEO’s Bold Strategy: Destroy the Universe
By Antonio Ferme | October 03, 2023

James Gunn is rebooting the previous messy take on Superman, Batman, and the rest. Can your business wipe away its mistakes too?