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Marisa Sanfilippo profile picture

Marisa Sanfilippo

New York City, NY
Senior Marketing Leader and Communications Professional Published Writer
Introduction
About Me

Marisa Sanfilippo is an award-winning advertising and marketing professional known for her expertise and practical approach. She assists companies, particularly those in the finance sector, with attracting customers, driving revenue and solidifying their brand identity. Sanfilippo provides guidance on various marketing strategies, including email, social media, print, events and partnerships.

Her hands-on experience includes working for businesses like First Financial Credit Union, McGraw Credit Union, iink Payments and Priority Payments Local. Sanfilippo has also enjoyed sharing her insights through webinars and workshops aimed at educating business owners on effective marketing practices. Today, she actively contributes to RevGenius, a community dedicated to exchanging strategies for B2B go-to-market success, particularly for scaling SaaS companies.

Experience
Head of Marketing at iink Payments
January 2023 - Present
Director of Marketing & Strategy at Priority Payments Local®
September 2016 - March 2021
Director of Content & Social Media Marketing at Fortune Web Marketing
January 2013 - September 2016
Education
Richard Stockton College of New Jersey
BA
Communications and Writing
Awards and Honors
June 2016 Market Expert of the Month
Business.com
June 01, 2016
New Media - First Scoop Blog
Service Industry Advertising Awards
November 02, 2011
Intentionally Left Bank Social Media Campaign
Service Industry Advertising Awards
August 01, 2011
Marisa's Activity
The Pros and Cons of Outsourced Customer Service - thumbnail
article
The Pros and Cons of Outsourced Customer Service
If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
Updated November 06, 2023
How to Improve Work Performance With a Performance Improvement Plan (Plus PIP Templates) - thumbnail
article
How to Improve Work Performance With a Performance Improvement Plan (Plus PIP Templates)
A performance improvement plan can help employees who are struggling and even further empower high-performing employees. Here's how to write one.
Updated September 19, 2023
Automated Email Sequence Examples - thumbnail
article
Automated Email Sequence Examples
You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.
Updated February 02, 2024