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Introduction
About Me
Rachelle Gordon is a business professional who has spent years advising on content marketing strategies, particularly email campaigns and social media engagement to increase brand awareness and drive sales. Deeply enmeshed in the growing legal cannabis industry, Gordon also has firsthand insights into how sectors evolve over time and the challenges involved with unique funding and compliance obstacles.
Gordon’s work has been picked up by outlets like Yahoo Finance and she’s interviewed well-known entrepreneurs such as Kevin O’Leary. Gordon is also an accomplished speaker and has led or participated in panels about crisis management, AI-powered marketing, CEO strategies for success and more business topics.
Experience
Editor
at
GreenState
March 2023
-
Present
Contributing Writer
at
mg magazine l mgretailer.com
July 2021
-
Present
Contributing Writer
at
Cannabis & Tech Today
June 2020
-
Present
Contributing Writer
at
Beard Bros Pharms
October 2021
-
Present
Contributing Writer
at
SKUNK Magazine
June 2020
-
Present
Cannabis Copywriter
at
Boveda Inc.
November 2017
-
Present
Education
Hamline University
Degree:
BAField of Study:
Social JusticeRachelle's Activity
article
Email Design Guide (With Examples) Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Updated February 13, 2024
article
How to Draft an Email Newsletter (With templates) Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.
Updated February 14, 2024
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5 Steps to Engaging Your Audience on Social Media Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.
Updated April 01, 2024
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Email Retargeting Campaigns and Best Practices Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.
Updated December 20, 2023
article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.
Updated February 16, 2024
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9 Ways to Reduce Your Email Bounce Rate Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.
Updated April 18, 2024
article
How to Send an Email Blast (With Examples) Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
Updated October 05, 2023
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Why You Should Ditch No-Reply Emails Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.
Updated December 07, 2023
article
Email Pop-Up Benefits and Examples Email pop-up boxes can help grow your business. Learn more in this complete guide.
Updated February 14, 2024