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Rachelle Gordon profile picture

Rachelle Gordon

Business Writer
Introduction
About Me

Rachelle Gordon is a business professional who has spent years advising on content marketing strategies, particularly email campaigns and social media engagement to increase brand awareness and drive sales. Deeply enmeshed in the growing legal cannabis industry, Gordon also has firsthand insights into how sectors evolve over time and the challenges involved with unique funding and compliance obstacles.

Gordon’s work has been picked up by outlets like Yahoo Finance and she’s interviewed well-known entrepreneurs such as Kevin O’Leary. Gordon is also an accomplished speaker and has led or participated in panels about crisis management, AI-powered marketing, CEO strategies for success and more business topics.

Experience
Editor at GreenState
March 2023 - Present
Contributing Writer at mg magazine l mgretailer.com
July 2021 - Present
Contributing Writer at Cannabis & Tech Today
June 2020 - Present
Contributing Writer at Beard Bros Pharms
October 2021 - Present
Contributing Writer at SKUNK Magazine
June 2020 - Present
Cannabis Copywriter at Boveda Inc.
November 2017 - Present
Education
Hamline University
BA
Social Justice
Rachelle's Activity
Email Design Guide (With Examples) - thumbnail
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Email Design Guide (With Examples)
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Updated February 13, 2024
How to Draft an Email Newsletter (With templates) - thumbnail
article
How to Draft an Email Newsletter (With templates)
Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.
Updated February 14, 2024
5 Steps to Engaging Your Audience on Social Media - thumbnail
article
5 Steps to Engaging Your Audience on Social Media
Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.
Updated April 01, 2024
Email Retargeting Campaigns and Best Practices - thumbnail
article
Email Retargeting Campaigns and Best Practices
Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.
Updated December 20, 2023
9 Ways to Reduce Your Email Bounce Rate - thumbnail
article
9 Ways to Reduce Your Email Bounce Rate
Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.
Updated April 18, 2024
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry - thumbnail
article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.
Updated February 16, 2024
How to Send an Email Blast (With Examples) - thumbnail
article
How to Send an Email Blast (With Examples)
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
Updated October 05, 2023
Email Pop-Up Benefits and Examples - thumbnail
article
Email Pop-Up Benefits and Examples
Email pop-up boxes can help grow your business. Learn more in this complete guide.
Updated February 14, 2024
Why You Should Ditch No-Reply Emails - thumbnail
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Why You Should Ditch No-Reply Emails
Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.
Updated December 07, 2023