Founders don’t want to yield control. Investors don’t want to open their wallets with no strings attached. So, does the relationship need to be a battle of wills?
Not at all, according to entrepreneur Elizabeth Joy Zalman and venture capitalist Jerry Neumann, co-authors of Founder vs. Investor: The Honest Truth About Venture Capital From Startup to IPO. It’s simultaneously a guide for founders (so they don’t get ousted by their board of directors) and for investors (so they don’t smother visionary brilliance).
Zalman and Neumann told b. how the two sides can solve mutual problems by better understanding each other.
b.: How can investors and founders work together to make the relationship less adversarial?
Neumann: We’re not trying to get rid of the places where founders and investors fight — because we really can’t. … That will always happen. But if you know it’s going to happen, and you know why it’s going to happen, you can work through it and work with it.
Zalman: The answer is pause, and breathe, and diligence. Pick up the phone. Ask questions.
b.: What’s a big problem that founders and investors should anticipate?
Neumann: Both sides feel like when they say things that aren’t necessarily 100% true, it’s an acceptable sales tactic. … Founders will say, “We’re going to be a billion-dollar company in three years.” … And VCs will say, “We’re going to be there every day helping you pack boxes and putting shipping labels on them.” Not literally, but you know what I mean.
And, of course, VCs don’t do that. They’re not good at that! That leads to people being disappointed on both sides.
Zalman: It’s important for founders to understand why VCs are giving them money. Investors are placing bets. They’re going to place 50 or 100 bets for a fund, and every one of those funds should show a crazy return. A lot of times, an investor would rather go to zero than just get their money paid back 1X or 2X. They want the thousand X.
Some founders might want [billions]. But some may just want to sell the company for $50 million because that’s a $10 million check for them. And that is life-changing money. … A lot of the friction comes from differences in perspective on what we want the outcome to be.
b.: What else should founders know about VCs?
Neumann: Good founders will ask, “What can you do for me besides giving me money?” … I tell them there are a few things I can do for a founder: I can help you with strategic conversations. I can help you to vet C-level candidates. I can introduce you to more venture capitalists as you need them later in your company’s life; I can tell you what they’re going to want from your company.
But I can’t help you find customers. I can’t help you find employees generally. I can’t help you find partnerships. I’m not going to read your code. I’m not going to be very good at vetting your product. I can’t help you with the operational things — and you don’t want me to help you with them.
b.: What should VCs know about founders?
Zalman: To speak more frankly to founders. I have had contentious relationships with a few of my investors over the years, but what I have appreciated … is they have told me exactly what they are feeling and exactly what they wanted to do.
One person once said to me, “If I’m going to stab you, it’s going to be in the front, not the back.” Which is a terrible thing to say, but it’s also completely true. It helps me to understand exactly the person I’m dealing with.
Read our full Q&A with the authors at business.com.