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Consumers expect to pay with credit and debit cards, but finding a credit card processor in certain industries can be challenging. Here are the pros and cons of a high-risk merchant account.
For most small businesses, accepting credit and debit cards and digital payment methods isn’t just a matter of convenience — it’s essential to customer satisfaction and the bottom line. However, businesses in what are considered “high-risk” industries can have a hard time finding a credit card processor or merchant account provider to handle their payments. They may have to jump through more hurdles or pay higher fees to secure payment processing services.
We’ll break down which industries are considered high-risk, explain why that matters and walk you through the pros and cons of working with a high-risk merchant account provider.
A high-risk merchant account is a type of payment processing account assigned to businesses that are more likely to experience chargebacks, refunds or credit card fraud or operate in industries considered unstable or legally complex. These accounts typically come with higher fees and stricter contract terms because they pose more liability for credit card processors and banks.
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If your business is classified as high-risk, you may also be required to maintain a rolling reserve — a portion of your credit card sales that the processor temporarily holds as a buffer against potential disputes or chargebacks.
In contrast, businesses with strong credit histories and low chargeback rates often qualify for standard merchant accounts, which offer more favorable terms and lower processing fees.
Several industries can be considered high risk. For example, heavily regulated or controversial sectors, such as weapons retailers or tobacco, face legal scrutiny and frequent business lawsuits, leading to higher liability and a greater risk of business failure.
Other industries are seasonal or highly dependent on consumer spending, which often means inconsistent revenue. “The most common types of merchants that are classified as high-risk are those that require large deposits or purchases well in advance of the service occurring or the product being delivered,” explained Phillip Parker, founder of CardPaymentOptions.com. “A common example of this is travel-related businesses, such as those that offer vacation packages or tours.”
Parker also pointed out that some businesses, such as cannabidiol ventures, are labeled high risk not because of past financial issues, but because they’re operating in newer or less-understood markets. “[They] represent emerging industries that are not well understood both from a transaction risk point-of-view, as well as government policy and regulation standpoint.”
Businesses commonly considered high risk by most lenders include:
Kyle Hall, CEO of PayKings, explained that several elements can trigger a high-risk classification for a business. “Generally, a business is deemed high-risk when they display indicators that fall outside of a standardized model established by a bank or processor,” Hall said. “These indicators may include excessive chargebacks, a higher potential for fraud, regulatory restrictions or a volatile industry like cryptocurrency.”
Parker emphasized three characteristics that can cause a processor to classify a merchant as high risk. “First, is if the merchant operates in an industry that has either been classified as high risk or is an emerging industry wherein banks have not fully assessed the risks it poses for them to process payments,” Parker explained. “Second is when an owner has a poor credit score. Third, if the business is doing high-ticket sales with the average sale amount in the thousands of dollars.”
The best credit card processors abide by specific classifications for high-risk merchants. Here’s an overview of what may land you in the high-risk credit card processing category as opposed to the low-risk one:
High risk | Low risk |
---|---|
$20,000 or more in monthly transactions | Less than $20,000 in monthly sales |
Average transaction of $500 or more | Average transaction of less than $500 |
High-risk industry (forex, gambling, travel) | Low-risk industry, such as clothing, home goods or books) |
Excessive chargebacks and disputes | Low chargeback ratio (less than 0.9 percent of total transactions) |
Accepts multiple currencies as payment | Only accepts one currency as payment |
Offers recurring payment options (subscriptions) | Conducts single transactions only (no subscriptions) |
Conducts business internationally | Conducts business only in the United States |
While this table serves as a general guide, whether your business is categorized as high risk or low risk is ultimately up to the credit card processing company.
Hall emphasized that chargebacks are a major red flag. “Any business that has high chargeback ratios is also deemed high-risk. This could be due to poor shipping policies, bad product quality or a difficult refund process,” Hall explained.
If you’re a merchant operating in a high-risk industry, there are ways to reduce the cost of doing business:
If your business is classified as high risk, one of the biggest hurdles is simply finding a payment processor willing to approve your account. Even after that, you’ll likely face higher processing fees, rolling reserves and stricter contract terms.
That said, there are also upsides to working with a processor that specializes in high-risk industries — especially if they understand your unique challenges and offer support tailored to your business. The key is to shop around and find a provider with fair, transparent pricing and experience in your field.
Hall noted another key advantage: You can accept payments even in restricted industries. “There are processors that support all types of businesses and when you open an account with one that understands the business model, even if it’s in a high-risk industry, you will be able to process more seamlessly,” Hall explained.
Many merchants aim to stay in the low-risk category to avoid extra scrutiny, costs and uncertainty. But don’t let the “high-risk” label deter you if the industry offers strong profit potential. Just be prepared for added complexity — and choose a processor with experience supporting businesses like yours.
Danielle Bauter contributed to this article.