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Google Ads vs. Facebook Ads: Which is Better?

Zac Johnson
Updated Feb 02, 2022

A Visual Comparison Between Google and Facebook for Marketers

When it comes to marketing your brand or business online, you have a lot of options.

Two of the most popular and effective ways to drive massive traffic and leads back to your business is through the use of Google Ads and Facebook Ads.

Both completely unique, different, similar and extremely effective at the same time.

Whether you are focusing your efforts on Google or Facebook, both platforms give you immediate access to hundreds of millions of users, while also having the tools in place to make your marketing and demographic targeting easier than ever.

Google has established itself as the most popular site and search engine in the world. By doing so, they have what seems to be an endless supply of people searching through their database every second of every day. Along with these searches, Google is cashing in like crazy. With more than the majority of screen space now being taken over by paid advertisements, advertising through the search results with Google has not only become an effective way to drive customers — but now also a necessity.

On the flip side, we have Facebook, which in previous years had quickly found itself surpassing MySpace in growth and ultimately becoming the most addictive social network in the world today. While people aren’t actively searching for content and resources through Facebook, each user does offer up a ton of demographics and data, which makes it extremely easy for marketers to fully optimize and target their ad campaigns.

Google Ads vs. Facebook Ads — Is there a Winner?

Driving high-quality leads and bringing in new paying customers is all about engagement and getting your message in front of the right audience. This means you can be using landing pages through Google Ads or short lead generation forms through Facebook Ads.

No matter what method or platform you are going to use, Google and Facebook should both be at the top of your list.

Here are a few of the major key points and takeaways why.

  • There are currently over 3 billion users on the internet today. Targeting them through Google and Facebook are two of the most effective ways. Looking at the Facebook Ads platform, we can see that they currently have over 1.28 billion monthly active users, resulting in over a trillion page views per month. Just through Facebook marketing alone, your potential internet reach is nearly at 50 percent.
  • When creating an ad campaign through Google, you have the ability to sort and track your audience based on geographic location, personal demographics (age, gender), keyword targeting, language, device, (desktop, mobile) and more. When using Facebook for ad campaign creation, it’s all about harnessing the power of demographic target, which includes: location, behaviors, user demographics, interests, and custom audiences.
  • Both Facebook and Google are optimized for full mobile advertising. Facebook has ads for IOS and Andriod while also having 21.7 percent of their ad revenue coming from mobile usage. Google allows you to allocate your budget and proportion is based on desktop, mobile and tablet devices. Google’s mobile revenue is in the 46 percent range.

So Who Is the Winner?

In our eyes, both companies are clear winners, however, it also comes down to exactly what you want to get out of your advertising. Google Ads is best for immediate sales while Facebook is perfect for brands that want to focus on fans/followers and lead generation.

Image via Flickr

Image Credit:

NanoStockk / Getty Images

Zac Johnson
Zac Johnson is one of the widely respected leaders in the blogging and internet marketing communities. Through his popular blogs, and, he has helped thousands of readers grow their brands and make money online. A self taught entrepreneur, Zac’s been making money online for over 15 years and has been involved in nearly every facet of internet marketing while also finding great success in the world of blogging. In 2007 Zac launched his first blog at, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac’s personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog. In addition to all of the above, I am also serving on the Board of Advisors with and also consulting with their team to improve their day to day operations and reach while also managing their blog, social media and news team. Specialties: blogging, ppc, media buying, site production...