Nobody expected it, but the economy is looking up. The S&P 500 set an all-time high and the Fed seems to have tamed inflation without inducing a recession — the “soft landing” that once seemed too good to be true.
But small and medium businesses still have challenges ahead in the new year. According to a survey of SMB owners from fintech platform Hello Alice, the biggest is raising capital; half say they don’t have enough funding and a quarter lack access to credit. Hello Alice CEO Carolyn Rodz shared her takeaways with b., along with business advice for kicking off 2024.
b.: What can business owners do to address their financial challenges this year?
Rodz: Businesses that are financially healthy open up opportunities… opening doors to capital, to expanded networks, to new customers and contract opportunities. But the reality is that over 50% of small businesses are financially unhealthy…
As we look at this data, our focus has been on assisting businesses in establishing a solid foundation for financial health. This involves various elements, such as ensuring accurate financial statements, tracking and understanding cash flow, and enhancing operational efficiencies. Ultimately, these pieces set up companies for success and facilitate access to capital…
b.: What are some New Year’s resolutions that individuals and organizations can adopt to better support small businesses?
Rodz: The easiest solution is to shop small… Beyond that, I always tell people: everybody has expertise that can help a small business. Offering mentorship, guidance, and connecting businesses to resources can be immensely valuable. So is promoting companies by sharing recommendations online or through word of mouth. All of that helps push the ecosystem forward.
I think people often don’t realize that supporting small businesses not only benefits the businesses, but also the community at large. The more that small businesses grow, the more jobs they create, the more the community thrives, and the more support from local government, which contributes to things like good schools, community resources, and infrastructure.
b.: Your data reflects an optimistic outlook — for example, small business annual revenues have increased since 2021. What other reasons do we have to be hopeful this year?
Rodz: More technology is available than before. Companies that traditionally catered to larger enterprises have extended their services downstream to small and micro-sized businesses. Tools like artificial intelligence, including chatbots, increase the output capabilities of small businesses owners. You essentially have a copywriter or graphic designer in your back pocket…
That also means it’s going to be more competitive — we’re seeing more businesses launch than before — but again, with that scale comes support. Banks are refocusing services on small businesses, and large corporations are viewing small businesses as an increasingly viable market due to that growth.