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Keap Review

By
Matt D'Angelo
,
business.com writer
| Updated
Feb 28, 2020
Home
> Technology
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Keap, formerly known as Infusionsoft, is a strong contact management software application with robust marketing, sales and e-commerce tools built-in. Integrations with popular products, like QuickBooks, are possible but they require some work. This CRM also requires users to sign up for onboard training, which adds time and expense to the implementation process, but may be well worth it for companies that have resources to spare. Overall the functionality and interface of Keap are top of the line, but it's definitely not a lightweight solution, and is better suited to larger companies, rather than small businesses.

Keap

Keap

The Best CRM Software of 2020

The Verdict

Keap is a powerful CRM solution, but its complexity and cost make it a better fit for large and enterprise-level businesses than for SMB.

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Pricing & Terms

Keap is an excellent CRM with a price tag that matches its robust functionality. While this company regularly offers discounts on service, the standard pricing starts at $99 per user, per month. In addition to this fee, there is a mandatory new-user onboarding fee, which normally costs $1,999 a user. If your business has a lot of resources and wants a guided implementation process with lots of training and support, this type of onboarding package may not be a bad deal, but it's simply too expensive for most small businesses.

Features

Keap is a true full-feature CRM with enough features to serve even large and enterprise level businesses, but these are the features that really set this solution apart from the rest:

  • Built-in e-commerce. While many CRM can be used to manage e-commerce, the majority require third-party integrations to do so, but not Keap. This CRM has built-in e-commerce, making it a viable choice for businesses that live and breathe online. Keap can do things like grab contact information from your website and automatically create and save it in a contact account.
  • Sales automation. The sales automation features in Keap are stellar. Users can create and share custom quotes from the app, and allow clients to accept quotes and convert quotes into orders for clients to pay online. Users may also use sales pipeline management for lightweight internal project management across the sales and marketing teams.
  • Contact manager. Keap contact manager section includes client portals with tools to note how committed each client is. It can easily record every contact interaction, and you can use this data to create reports, including timelines, sales activities and even the number of visits to your website. Custom data fields are available, so you can include the information that is important to your business rather than trying to manipulate preset fields, which can become confusing.

Drawbacks

There are two major drawbacks to Keap, the first being price and the second being usability. There's a reason this CRM requires new-users to do training; Keap is not the most intuitive to use of the CRMs we reviewed, and the implementation process takes time. If your business wants something lightweight that can be up and running after a quick Excel import or two, this isn't the right solution for your company.

Editor's note: Looking for the right CRM solution for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Keap

Keap

The Best CRM Software of 2020

The Verdict

Keap is a powerful CRM solution, but its complexity and cost make it a better fit for large and enterprise-level businesses than for SMB.

Matt D'Angelo
Matt D'Angelo
Matt D'Angelo is a contributor covering small business for business.com and Business News Daily. After graduating from James Madison University with a degree in journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications.