Strategy

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Customers want payment options, making the cash-only model inconvenient. If your business doesn't accept credit cards, here are eight reasons you should.

Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP for your business.

Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your business needs to know.

Companies must adopt a tech mindset in their corporate identity. Learn why every business is a tech company and how to incorporate tech in your operations.

Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.

An interview with Harvard Business School’s Feng Zhu and Bonnie Cao

Use these simple tricks to make your business more efficient with the minimum resources.

Our full Q&A with the author and neuroscience researcher.

Here are several online and offline marketing techniques that you can use to reach more potential customers for your restaurant business.

What pitfalls cause most products to fail? Learn about these common traps so you can avoid mistakes and a failed product launch.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

She took over the company at 27 and “Double-Doubled” its success.

Meta earned $3.9M per laid-off employee in Nov; Microsoft earned $9.8M per layoff. Amazon's figure was $2.8M, while WeWork and Spotify had negative EBITDAs.

The business case for peace and quiet.

Is the profession running out of gas?

Businesses are turning to an old staple: supper clubs. Learn more about why.

More and more entrepreneurs are winging it. Are they setting themselves up for failure or smartly trusting their gut?

Independent developers are concerned about how the controversial acquisition will play out.

James Gunn is rebooting the previous messy take on Superman, Batman, and the rest. Can your business wipe away its mistakes too?

Season 1 leaves a lot to the imagination, but one thing is very clear: Lumon Industries does not want its departments collaborating.

Daniel Weise explains how the supply chain has changed and how to face its current obstacles.