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Strategy

No business can succeed without the right strategies in place for sales, marketing and more. Get expert tips and professional advice on the best methods to optimize your business practices so you can effectively target your ideal customer and grow your company at a steady pace.

Latest: Advice, Tips and Resources

Article
The State of the B2B Sharing Economy
By Danielle Fallon-O’Leary | December 16, 2025
The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.
Article
8 Keys to Upscaling Your Business
By Asim Rais Siddiqui | November 14, 2025
Upscaling your business is a risky decision, but you can minimize those risks with a sustainable business growth strategy. Find out the dos and don'ts here.
Article
9 Little-Known Ways to Network With Hospitality Industry Insiders
By Jennifer Dublino | November 04, 2025
Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.
Article
Write Your Way to a Win: Business Proposal 101
By Jennifer Dublino | November 04, 2025
In some industries, writing business proposals is a crucial way to win new clients. Learn how to write a successful business proposal.
woman using a laptop
Article
Common Mistakes That Can Lead to Product Failure
By Jennifer Dublino | October 21, 2025
What pitfalls cause most products to fail? Learn about these common traps so you can avoid mistakes and a failed product launch.
Article
How Color Can Impact Your Restaurant
By Sean Peek | October 21, 2025
Red and yellow stimulate appetite, while blue suppresses hunger. Discover how color psychology affects restaurant sales, customer mood and dining duration.
Article
6 Reasons Your Business Should Have Strategic Partnerships
By Chad Brooks | September 12, 2025
Strategic partnerships like Starbucks & Google combine resources to expand reach, share costs, and access new markets. Six partnership types explained.
Article
A 6-Step Guide to Making a Change Within Your Organization
By Sean Peek | September 02, 2025
Making changes in a company isn't easy, especially for non-managers, but anyone can make a difference. Take these steps to encourage meaningful change.
Article
Why You Need to Develop Your Own Unique Product
By Jared Haw | July 25, 2025
If you sell products that anyone can get from other merchants, you'll never become a leader in your market. Here's how to develop unique products instead.
There's Nothing Like This book cover
Article
She’s Got a Blank Check, and She’ll Write Your Name: Taylor Swift’s Billion-Dollar Business Playbook
By Tess Barker | March 26, 2025
Our full Q&A with There’s Nothing Like This author Kevin Evers
Conflict Resilience book cover
Article
Agree to Disagree: Conflict Resilience Authors Reveal the Power of Productive Tension
By Tina Nazerian | February 05, 2025
Our full Q&A with Bob Bordone and Dr. Joel Salinas
Goodbye Globalization book cover
Article
It’s a Big World After All: Should American Businesses Say Goodbye Globalization?
By Jane Meggitt | January 30, 2025
An interview with author Elisabeth Braw
Businesswoman presenting in a meeting
Article
The Best Business Advice of 2026
By Shari Weiss | December 16, 2024
See the best business advice, strategies and insights from top company leaders at Whole Foods, Google and more.
Article
5 Simple Ways to Pinpoint Your Brand’s Target Audience
By Chris Christoff | November 06, 2024
When you start a business, you need to understand your target market at a fundamental level. Here's exactly how to identify your audience.
group of young adult friends sitting on a couch watching TV together
Article
TV Executive Ken Basin Explains Why Hollywood Imploded [Full Q&A]
By Antonio Ferme | October 29, 2024
The Business of Television author has a few ideas to rescue networks from their own bad decisions.
Sail to Scale book cover
Article
The Dangers of Scaling Your Startup Too Fast (Full Q&A)
By Antonio Ferme | October 16, 2024
An interview with Sail to Scale co-author Mona Sabet
Smart Rivals book cover
Article
Smart Rivals: How to Compete Against Tech Giants [Full Q&A]
By Tina Nazerian | August 16, 2024
An interview with Harvard Business School’s Feng Zhu and Bonnie Cao
Hyper Efficient book cover
Article
Hyperefficient: Dr. Mithu Storoni Shares Productivity Brain Hacks
By Jane Meggitt | August 05, 2024
Our full Q&A with the author and neuroscience researcher.
Lynsi Snyder book cover
Article
In-N-Out Burger President Lynsi Snyder Serves Up ‘Slow-Growth Philosophy’ (Full Q&A)
By Rob Gabriele | February 14, 2024
She took over the company at 27 and “Double-Doubled” its success.
marketing meeting
Article
Big Profits, Big Layoffs: Tracking Earnings Per Laid off Employee
By Chad Brooks | February 01, 2024
Meta earned $3.9M per laid-off employee, Microsoft earned $9.8M per layoff, and Amazon earned $2.8M, while WeWork and Spotify had negative EBITDAs in 2022.
Kid at a restaurant
Article
New Jersey Restaurant Bans Kids and Gets 40,000 Likes
By Antonio Ferme | December 18, 2023
The business case for peace and quiet.
Truck driving on a highway at sunset
Article
Where Did All the Truck Drivers Go?
By Carolyn Neuhausen | October 03, 2023
Is the profession running out of gas?
Graphic of diners and a waiter in a fancy restaurant
Article
Eat Up: Supper Clubs Get 21st Century Makeover
By Elizabeth Barton | October 03, 2023
Businesses are turning to an old staple: supper clubs. Learn more about why.
graphic of people looking at a chart
Article
It’s Fashionable to Skip the Business Plan — How Reckless Is That?
By Mike Berner | October 03, 2023
More and more entrepreneurs are winging it. Are they setting themselves up for failure or smartly trusting their gut?
Windows logo with the text Activision Blizzard
Article
Can Small Video Game Studios Compete With Microsoft-Activision Mega Merger? (Full Q&A)
By Dan Ketchum | October 03, 2023
Independent developers are concerned about how the controversial acquisition will play out.
Superheroes
Article
New DC Studios CEO’s Bold Strategy: Destroy the Universe
By Antonio Ferme | October 03, 2023
James Gunn is rebooting the previous messy take on Superman, Batman, and the rest. Can your business wipe away its mistakes too?
Article
Severance: Keep Your Departments From Going to War
By Ali Saleh | July 10, 2023
Season 1 leaves a lot to the imagination, but one thing is very clear: Lumon Industries does not want its departments collaborating.
man working at a desk
Article
BCG Supply Chain Expert on How to Overcome New Challenges (Full Q&A)
By Antonio Ferme | July 10, 2023
Daniel Weise explains how the supply chain has changed and how to face its current obstacles.