Marketing Tools: Expert Advice, Software & Resources

Marketing

Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

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Latest: Advice, Tips and Resources

Article

Email and SMS List Segmentation Strategies to Improve Conversion

By Adam Uzialko | November 11, 2026

Not everyone on your email list and SMS list should get the same messages. These strategies help segment your list to boost conversions and engagement.

Article

Email Retargeting Guide: How to Create Your Campaign

By Rachelle Gordon | November 11, 2026

Email retargeting can turn a no into a yes. Learn how to increase customer interactions and purchases with these tips.

Best Pick

The Best Text Message Marketing Services of 2026

By Mark Fairlie | November 11, 2026

Compare the best text message marketing services, including SMS pricing, message credits, fees and features, to find the right fit for your business.

Article

Calculating the Costs of Call Center Systems

By Mark Fairlie | November 10, 2026

Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.

Article

15 Ways to Build a Spectacular Online Presence

By Mark Fairlie | November 10, 2026

To succeed in today's business climate, your company needs a strong, intentional online footprint.

Article

How to DIY Your SMB Website

By Nicole Fallon | November 10, 2026

DIY website builders like Squarespace can help small business owners on a budget build beautiful, functional websites, even with limited web design experience.

Article

How Email Personalization and Follow-Ups Can Boost Your Bottom Line

By Julie Thompson | November 10, 2026

Giving your customers some personalized attention via email can lead to an increase in sales.

Article

10 Website Design Mistakes That Can Hurt Conversions

By Amanda Hoffman | November 09, 2026

Avoid common website design mistakes that frustrate visitors and cost you leads and sales.

Article

6 Email Marketing Challenges and How to Overcome Them

By Jennifer Dublino | November 09, 2026

Email marketing is effective and affordable but presents distinct challenges businesses must overcome.

Article

10 Mobile Device Marketing Strategies for Your Small Business

By Ben Mizes | November 09, 2026

Connect with your target audience on the go to boost sales and engagement.

Article

30 Essential Data Analytics Terms Every Marketer Should Know

By Mark Fairlie | November 09, 2026

Here are 30 commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.

Article

10 Tips for Choosing the Right Web Hosting Company

By Genia Stevens | November 09, 2026

Select a top-notch provider to ensure that your website remains accessible and secure at all times.

Best Pick

The Best Email Marketing Services and Survey Software of 2026

By Mark Fairlie | November 06, 2026

Compare email marketing software for newsletters, automation and customer engagement, with pricing, features and limits for the best platforms.

Article

Generation Z and the Future of Print Marketing

By Jamie Johnson | October 30, 2026

Learn about Gen Z's buying preferences and how to use print media to attract these consumers.

Best Pick

The Best Website Builders and Design Services of 2026

By Mark Fairlie | October 30, 2026

Compare the best website builders and design services of 2026, including Squarespace, GoDaddy, Wix, UENI, Mochahost, Network Solutions and Bluehost. See how they compare on pricing, features, ease of...

Article

How to Create an Accessible E-Commerce Website

By Nathan Resnick | October 30, 2026

Learn how to make your e-commerce website accessible for people with disabilities.

Article

Text Message Laws Every Business Needs to Follow

By Danielle Fallon-O’Leary | October 29, 2026

It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.

Review

EZ Texting Review and Pricing

By Mark Fairlie | October 28, 2026

EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.

Article

How Can a Bluetooth Beacon Integrate With Traditional Marketing?

By Jennifer Dublino | October 28, 2026

Learn to utilize this cost-effective digital marketing channel.

Article

How to Increase In-store Sales With Online Marketing

By Sean Peek | October 27, 2026

Learn some must-have digital marketing strategies to drive offline sales.

person using a laptop and a smartphone in an office

Article

Internet Advertising: How New Technology Is Impacting Online Advertising

By Stella Morrison | October 27, 2026

Advertisers must adapt to new technology or be ignored online.

Article

How to Send an Email Blast (With Examples)

By Rachelle Gordon | October 27, 2026

Email blasts can deliver powerful messages and drive conversions quickly — if they're executed well.

Article

10 Reasons Why Small Businesses Should Use Affiliate Marketing

By Adam Enfroy | October 27, 2026

With real-time tracking, enhanced promotions and the power of social proof, affiliate marketing can provide a strong ROI for your small business.

Real estate agent looking at a house exterior

Best Pick

Best CRM for Real Estate Businesses

By Nadia Reckmann | October 27, 2026

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article

What Is Google Ads, and Why Should You Use It?

By Max Freedman | October 27, 2026

Google Ads helps businesses reach customers at the exact moment they're searching for products, services and solutions online.

Article

14 Ways to Improve Your Local Marketing Strategy

By Stella Morrison | October 27, 2026

Audiences in specific neighborhoods want your business to build relationships with them. Here's how.

Article

SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them

By Jennifer Dublino | October 27, 2026

SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.

Article

10 Reasons Brands Should Use Text Message Marketing

By Skye Schooley | October 27, 2026

Businesses of all sizes are discovering they can effectively integrate SMS marketing with a larger marketing strategy.

Best Pick

Best AI Website Builders of 2026

By Adam Uzialko | October 26, 2026

AI tools have made the web design process even easier for small businesses. These website builders are some of our favorite that have incorporated AI into their platforms.

Best Pick

Best Drag-and-Drop Website Builders of 2026

By Adam Uzialko | October 26, 2026

The best drag and drop website builders allow you to easily edit custom websites in low- or no-code environments. These are our top picks for [year].

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