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Know Your Worth: 3 Methods for How to Value a Business

Chad Brooks
Chad Brooks
Editor Staff
Updated Jun 27, 2022

Knowing how to value your business is a crucial piece of running the company. Learn how to you find an accurate value for your business.

  • Business valuation determines the overall worth of your company. This figure is especially important to investors and partners.
  • Three main approaches are used to determine the worth of a business. These approaches include the Market Approach, Asset Approach, and Income Approach.
  • Different strategies are harnessed for business valuation including stock prices.

Whether you’re looking into buying a business, considering selling your business or looking to describe the value of your business to venture capitalists, knowing how to accurately value your business is a crucial piece of running the company.

Business valuation explained

But untangling the various tangible and intangible pieces of your business and knowing how to accurately compute their value is complicated. Business valuation involves using a set of measuring tools to determine the worth of a business. Business valuation isn’t always calculated by returns.

Companies also use community impact and intangible assets to determine business valuation. Business valuation is needed for various scenarios. For instance, if a partnership is dissolving, business valuation is needed. Investors also typically look for business valuation figures before financing a company.

How should you find an accurate value for your business? As SCORE (the Service Corps of Retired Executives) points out, there are many different ways to value a business. 

The Income Approach

This approach is fairly straightforward; the business is valued based on its ability to generate income for the owners. This is also referred to as the business’s “economic benefit.” There are three different ways that are common for businesses to be valued based on their income.

  • Discounted Cash Flow. This method considers several factors such as net cash flows, required investments to maintain those cash flowed and the long-term potential sale price of the business are all examined. Essentially, the business is valued based on the amount of income it can generate over a set period of time.
  • Capitalization of Earnings. For this method, a business’s expected earnings are divided by the capitalization rate, which represents the risk that the business owner is taking on by investing in the business. This values the business by considering how likely it is that the business will generate returns over time.
  • Multiple of Discretionary Earnings. This method computes the value of the business by considering the discretionary income stream and multiplying it by a variety of factors that represent the owner, business and industry factors.

The Asset Approach

While the income approaches look to value a business’s potential for earnings, the asset approaches place a fair market value on what a business actually owns. This could be equipment, real estate, patents, or digital accounts such as particular URLs. Anything a company could turn around and sell as-is can generally be considered an asset.

There are two common methods of valuing a business by its assets.

  • Asset Accumulation Method. For this method, a business compiles a basic spreadsheet and compares all its assets, both tangible and intangible, to all of its liabilities. The difference is considered the value of the company’s assets. Think of this as what money would be left over if a business sold off all of its equipment, intellectual property and physical location.
  • Capitalized Excess Earnings Method. This adds together the value of the tangible business assets with the “excess” earnings. The excess earnings are considered the business earnings that do not come from tangible assets.

The Market-Based Business Approach

While both the income and the asset valuation approach consider what a business is worth by determining its actual earnings, the market-based business approach considers how much the market is likely to pay for a business. There are two main methods of computing this.

  • The Comparative Market Transaction Method
  • Guideline Publicly Traded Company Method

In both of these valuations, companies look at other businesses that are similar to their own business and see how much other businesses have sold for. This might be particularly useful for a business that expects to trade on its brand, or which is considered to have more potential than its balance sheets are likely to show.

Why use all three?

Most businesses use a comprehensive approach to valuation which draws from each of these areas. The reason for considering valuation is that every business has different a business model. A physical business built around customers coming to a brick-and-mortar store is going to have a very different valuation process from a business that mostly operates online and has more intangible assets than tangible ones.

CEOs and business owners who can comfortably and easily discuss the difference between their income streams, their asset valuations, and the comparative sale prices of other companies on the market have the best chance of receiving a fair price for their business. Investors will understand that the business owner has a detailed comprehension of the daily operating process of their business, which can provide more trust in the valuation overall.

Additional ways to value a business

There are other ways to determine business valuation. If the company is publicly traded, stock prices reflect company worth. You can also evaluate similar businesses within your geographic area as a way to determine approximate worth.

Even if you’re not planning on selling your business any time soon, having a comprehensive valuation of your business is a good idea. When you go to raise capital, whether that be through investors or small business loans, showing that you have a thorough understanding of the economics of your business will only benefit you.

Image Credit:

fizkes / Getty Images

Chad Brooks
Chad Brooks Staff
Chad Brooks is a writer and editor with more than 20 years of media of experience. He has been with Business News Daily and for the past decade, having written and edited content focused specifically on small businesses and entrepreneurship. Chad spearheads coverage of small business communication services, including business phone systems, video conferencing services and conference call solutions. His work has appeared on The Huffington Post,,, Live Science, IT Tech News Daily, Tech News Daily, Security News Daily and Laptop Mag. Chad's first book, How to Start a Home-Based App Development Business, was published in 2014.