Instagram is one of the most popular social media networks, appealing to everyday people just as much as those with creative ideas and eyes for design. It’s an excellent platform for building your brand’s authority and can serve as a vehicle for increasing your business’s audience engagement and revenue. There are key strategies you can implement to establish your brand on Instagram – but also mistakes you’ll want to avoid.
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One of the biggest mistakes many companies make when getting started on Instagram is trying to shortcut their way to success by buying likes or followers. This may sound like a good idea, but it can backfire. For one thing, you won’t learn how to build real engagement with your audience. Secondly, if it becomes public that you paid for followers, that can hurt your credibility and cause consumers to stop trusting you. Building an audience from scratch is tedious, but it’s worth the effort. [Learn the pros and cons of paid and organic social media.]
Another common misstep is posting too frequently. That may sound counterintuitive because if you don’t post often enough, people will forget about you. But if you post too often, you can start to annoy your followers. After all, you want to use social media to improve customer retention, not to lose potential clients because you’ve turned them off. Plus, when you post too much, the quality of your posts will start to suffer, and your team will burn out.
Here’s one more crucial no-no: Ignoring your analytics. What gets measured gets improved, so you need to find out if your Instagram strategies are working and adapt accordingly. Certain tools can keep tabs on different social media metrics and analyze what’s succeeding and what isn’t, much like you would track email marketing analytics. When you use big data as part of your social media strategy, you can gain a competitive edge. Forget that and you may get left behind.