business.com

Danielle Fallon-O’Leary

Senior Writer & Expert on Business Operations

Introduction

About Me

Danielle Fallon-O’Leary is a longtime marketer with a passion for helping clients strengthen their online brands. She has managed clients’ social media accounts, developed marketing campaigns and compiled key data for analytics reports.

At business.com, Fallon-O’Leary provides guidance on market research, KPIs, survey data and online reputation management.

Over the years, other projects have included newsletter curation, workflow management and search engine optimization. Along with her marketing responsibilities, Fallon-O’Leary has had an up-close look at other aspects of small business operations, including invoicing and accounting, employee recruitment and training.

Experience

Staff Writer, Senior Writer, Content Manager at Lightening Media

October 2018 - Present

Education

New York University

Degree:

B.S., M.S.

Field of Study:

Communicative Sciences and Disorders

Danielle 's Activity

article

The Management Theory of Peter Drucker: Key Terms

Updated December 10, 2024

article

The Process for Terminating Employee Benefits

When an employee exits your company, their benefits must be terminated accurately. Here's how to end your ex-employee's benefits.

Updated November 06, 2023

article

What Is a Department of Transportation (DOT) Background Check?

Learn about DOT background checks, which are designed to assess the driving records of operators of commercial vehicles (large trucks, buses, etc.).

Updated February 14, 2024

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Entrepreneurs Love These 13 Tools for Conducting Market Research

Here are the best tools for conducting market research.

Updated February 02, 2024

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17 Things to Look for When Hiring Freelancers

Hiring the right freelancer for your company can be challenging. Learn how to evaluate freelancers' skills, experience and reliability before hiring them.

Updated August 23, 2024

article

Building Critical Thinking Skills to Solve Problems at Work

Critical thinking is a vital skill for an organization's success. Try following this six-step problem-solving process with your team to foster this ability.

Updated August 29, 2024

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The State of the B2B Sharing Economy

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Updated December 12, 2024

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The 5 Most Important KPIs for Warehouses

Measuring the right metrics can help your business make informed decisions and maximize efficiency within its warehouse operations.

Updated November 06, 2023

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How to Keep Your Business Out of Bankruptcy

Proper budgeting and cash flow management can help protect your business from bankruptcy. Learn the steps you can take to avoid it.

Updated September 17, 2024

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Why Your E-Commerce Marketing Campaign Failed

Learn the most common reasons why most e-commerce marketing campaigns fail.

Updated July 09, 2024

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11 Mobile Apps to Stay Connected With Your Team

Staying connected with your team is especially important in remote and hybrid settings. Here are 11 mobile apps that can help.

Updated September 23, 2024

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Why Businesses Should Invest in Employee Training

Employee training is beneficial for business. Training attracts good employees and weeds out the bad. Here are our tips on employee training.

Updated July 24, 2023

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Human Relations Management Theory Basics

Understand the basic premise behind the human relations management theory and the skills you need to implement it in your business.

Updated April 10, 2024

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Classical and Scientific Management Theory

Learn how employers can use classical management theories to boost efficiency and worker productivity in their companies.

Updated December 10, 2024

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Management Theory of Frederick Herzberg

Learn how businesses can use Herzberg's motivation theory, also known as the two-factor theory, to better manage their employees.

Updated November 03, 2023

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International Business Etiquette From Around the World

Business has gone increasingly global throughout the past several decades. Understanding international business etiquette is key to your worldwide success.

Updated October 21, 2024