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Danielle Fallon O'Leary

Danielle Fallon-O’Leary

Senior Writer & Expert on Business Operations
Introduction
About Me

Danielle Fallon-O’Leary is a longtime marketer with a passion for helping clients strengthen their online brands. She has managed clients’ social media accounts, developed marketing campaigns and compiled key data for analytics reports.

At business.com, Fallon-O’Leary provides guidance on market research, KPIs, survey data and online reputation management.

Over the years, other projects have included newsletter curation, workflow management and search engine optimization. Along with her marketing responsibilities, Fallon-O’Leary has had an up-close look at other aspects of small business operations, including invoicing and accounting, employee recruitment and training.

Experience
Staff Writer, Senior Writer, Content Manager at Lightening Media
October 2018 - Present
Education
New York University
B.S., M.S.
Communicative Sciences and Disorders
Danielle 's Activity
Entrepreneurs Love These 13 Tools for Conducting Market Research - thumbnail
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Entrepreneurs Love These 13 Tools for Conducting Market Research
Here are the best tools for conducting market research.
Updated February 02, 2024
The State of the B2B Sharing Economy - thumbnail
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The State of the B2B Sharing Economy
The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.
Updated August 23, 2024
17 Things to Look for When Hiring Freelancers - thumbnail
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17 Things to Look for When Hiring Freelancers
Hiring the right freelancer for your company can be challenging. Learn how to evaluate freelancers' skills, experience and reliability before hiring them.
Updated August 23, 2024
5 Metrics That Amp Up Agile Team Productivity - thumbnail
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5 Metrics That Amp Up Agile Team Productivity
Agile metrics quantify human capital investments while keeping your team's learning journey clear of obstacles.
Updated August 16, 2023
Building Critical Thinking Skills to Solve Problems at Work - thumbnail
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Building Critical Thinking Skills to Solve Problems at Work
Critical thinking is a vital skill for an organization's success. Try following this six-step problem-solving process with your team to foster this ability.
Updated August 29, 2024
What Is a Department of Transportation (DOT) Background Check? - thumbnail
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What Is a Department of Transportation (DOT) Background Check?
Learn about DOT background checks, which are designed to assess the driving records of operators of commercial vehicles (large trucks, buses, etc.).
Updated February 14, 2024
The Process for Terminating Employee Benefits - thumbnail
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The Process for Terminating Employee Benefits
When an employee exits your company, their benefits must be terminated accurately. Here's how to end your ex-employee's benefits.
Updated November 06, 2023
Management Theory of Charles Handy - thumbnail
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Management Theory of Charles Handy
The theories of Charles Handy have had a powerful effect on modern management thinking. Here is what you need to know.
Updated September 21, 2023
The 5 Most Important KPIs for Warehouses - thumbnail
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The 5 Most Important KPIs for Warehouses
Measuring the right metrics can help your business make informed decisions and maximize efficiency within its warehouse operations.
Updated November 06, 2023
Why Businesses Should Invest in Employee Training - thumbnail
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Why Businesses Should Invest in Employee Training
Employee training is beneficial for business. Training attracts good employees and weeds out the bad. Here are our tips on employee training.
Updated July 24, 2023
11 Mobile Apps to Stay Connected With Your Team - thumbnail
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11 Mobile Apps to Stay Connected With Your Team
Staying connected with your team is especially important in remote and hybrid settings. Here are 11 mobile apps that can help.
Updated September 23, 2024
How to Keep Your Business Out of Bankruptcy - thumbnail
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How to Keep Your Business Out of Bankruptcy
Proper budgeting and cash flow management can help protect your business from bankruptcy. Learn the steps you can take to avoid it.
Updated September 17, 2024
Survey Says: The Importance of Survey Data in Marketing - thumbnail
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Survey Says: The Importance of Survey Data in Marketing
Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.
Updated July 31, 2023
What Is a Pharmaceutical Wholesaler? - thumbnail
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What Is a Pharmaceutical Wholesaler?
Pharmaceutical wholesalers purchase medications directly from manufacturers and then sell the medications to pharmacies.
Updated November 10, 2023
Human Relations Management Theory Basics - thumbnail
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Human Relations Management Theory Basics
Understand the basic premise behind the human relations management theory and the skills you need to implement it in your business.
Updated April 10, 2024
Classical and Scientific Management Theory - thumbnail
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Classical and Scientific Management Theory
Learn how employers can use classical management theories to boost efficiency and worker productivity in their companies.
Updated June 15, 2023
Management Theory of Frederick Herzberg - thumbnail
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Management Theory of Frederick Herzberg
Learn how businesses can use Herzberg's motivation theory, also known as the two-factor theory, to better manage their employees.
Updated November 03, 2023
Owning Your Onboarding Process Is the Key to Success With New Hires - thumbnail
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Owning Your Onboarding Process Is the Key to Success With New Hires
Make sure your new hires are onboarded successfully so they are set up for success in their new roles.
Updated January 03, 2024
How to Get a License for Your Construction Company - thumbnail
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How to Get a License for Your Construction Company
Most states in the U.S. require contractors to have a license to work legally. Here’s how to successfully license your construction company.
Updated October 30, 2023
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce - thumbnail
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One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.
Updated November 06, 2023