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Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
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13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | July 01, 2024
Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.
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How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024
A Q&A with Lonely Planet’s social media director Deepa Lakshmin
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Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | May 20, 2024
Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.
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The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
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Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
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To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Learn more about how HBO changed the television landscape.