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Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 02, 2024
Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
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Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Learn more about how HBO changed the television landscape.
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Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 16, 2023
Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.