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Sales Techniques

To excel in sales requires an understanding of persuasive techniques and negotiation skills. These resources can help you strengthen your sales practices and devise training programs for your team. When your salespeople have these tools in their toolbox, you can expect to earn more business.

businessman looking at a computer screen with data and graphs
Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | October 16, 2025
The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.
Article
How to Make Your Direct Sales Business Explode in No Time
By Mark Fairlie | October 13, 2025
A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.
sales pitch presentation
Article
Use These Jedi Mind Tricks to Make Customers Spend More
By Mike Berner | November 19, 2024
Want to increase your retail sales fast? Check out the psychological tricks proven to get customers spending more.
Winning Time movie still
Article
Winning Time: Turn Your Marketing and Sales Teams Into a “Magic” Duo
By Ali Saleh | November 16, 2024
With the right synergy, it’ll be “Showtime” at your business.
Tommy Boy movie still
Article
How Tommy Boy Depicts the Power of Spin Selling
By Antonio Ferme | July 10, 2023
Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.