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50 Free Websites to List Your Business
These websites allow you to list your business for free. Here’s why you should list your business in online directories and how to do it effectively.
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In today’s digital landscape, your business needs to show up wherever customers are searching. That means your name, contact details and services should be consistent across major platforms like Google Business Profile and Yelp, which drive a huge share of local discovery and customer traffic.
But don’t overlook smaller listing sites. Niche directories and local platforms can still help new customers find you, especially in competitive industries. The good news: Many of these sites let you list your business for free. Expanding your presence across multiple directories can strengthen your online visibility and help you generate sales leads.
50 free websites to list your business
Here are 50 websites where you can list your business information for free. Please note that some of these sites may offer premium features for a fee, but all provide basic listing capabilities.
- Angi
- Apple Business Connect
- Better Business Bureau
- Bing Places for Business
- Brownbook.net
- Business Local Pages
- Business White Pages
- ChamberofCommerce.com
- Citysearch
- CitySlick.net
- CitySquares
- Cybo
- Cylex
- Data Axle
- DiscoverOurTown.com
- Dun & Bradstreet
- eLocal
- EZlocal
- Foursquare
- Google Business Profile
- HERE Maps
- HomeAdvisor
- Hotfrog
- Houzz
- iBegin.com
- Insider Pages
- Jayde
- Manta
- MapQuest (via Yext integration)
- MerchantCircle.com
- MyHuckleberry.com
- Nextdoor
- Opendi
- SalesSpider
- ShowMeLocal
- Sitejabber
- Superpages
- Thomasnet
- Thumbtack
- Tripadvisor
- Trustpilot
- Turbify
- USCity
- USdirectory
- Yellow Pages Directory Inc.
- Yellowbook
- Yelp
- YP (YellowPages.com)
Specialized directories can help you reach niche audiences.
Not every directory on this list will matter equally for your business. Major platforms like Google Business Profile, Yelp, Bing Places and Apple Business Connect typically deliver the most visibility. Industry-specific directories can also drive high-intent leads because users are actively searching for those services. Smaller general directories can still help with citations, but they’re less likely to generate meaningful traffic on their own.
Use the list above strategically based on your industry, and consider the following:
- Service-based businesses: Sites like Angi, HomeAdvisor and Thumbtack connect contractors and service providers with customers looking for home improvement and professional services.
- Professional services and B2B companies: LinkedIn company pages and Thomasnet can improve visibility with business buyers and potential strategic partners in your industry. LinkedIn doubles as a networking platform and directory, while Thomasnet focuses on industrial and manufacturing firms.
- Restaurants and hospitality businesses: Tripadvisor can influence travel and dining decisions through reviews and search results, making it a key directory for these industries.
- Local and community-focused businesses: ChamberofCommerce.com and local business associations can be a great addition to your local marketing strategy, helping to strengthen community visibility and local authority.
Top free directories every business should claim first
Before you start adding your business everywhere, focus on the online directories that matter most. The following platforms drive the bulk of local search traffic, reviews and customer actions.
Google Business Profile
Google Business Profile is the single most important directory listing for most businesses. Your free profile helps customers find you across Google Search and Maps, where many local searches begin. Google has reported significant growth in “near me” searches in recent years, highlighting how often consumers rely on Google to find nearby businesses.
A complete profile can drive calls, website visits and direction requests directly from search results, making it a critical touchpoint for local discovery and customer engagement.
Yelp for Business
Yelp is still a major player in local discovery and reviews. The company says its app reaches about 29 million unique devices each month and hosts more than 308 million reviews, underscoring how widely consumers use the platform to research local businesses.
Even more important for small businesses: Yelp users tend to have strong purchase intent. According to additional Yelp data, 92 percent of users are looking for a business they can return to, and 83 percent hire a business they find on the platform, making it a high-value channel for lead generation.
Bing Places for Business
Bing Places for Business helps your company show up across Microsoft’s search ecosystem, including Bing search and Windows-integrated tools, and offers a bulk upload feature for businesses with multiple locations.
Bing is smaller than Google, but people still use it, especially on desktop. It represents about 7.5 percent of U.S. search traffic overall and close to 11 percent of desktop searches, so it’s worth claiming your listing to reach more local searchers.
Because Bing listings often have less competition, they can be an easy way to capture additional leads without much extra effort.
Better Business Bureau
A Better Business Bureau (BBB) listing can help build trust, especially for service businesses where customers want reassurance before they hire you. BBB profiles often appear in search results and show key details like your rating, accreditation status and how complaints have been handled.
Apple Business Connect
Apple Business Connect (formerly Apple Maps Connect) lets you manage how your business appears across Apple services. Claiming your place card (your business profile in Apple Maps that shows your location, hours, photos and contact details) helps ensure your business shows up accurately in Apple Maps and Siri search results, which is especially important for customers using iPhones and other Apple devices to find nearby businesses.
YellowPages.com (YP)
YellowPages.com (YP) is the digital version of the old Yellow Pages books that used to land on doorsteps every year. It’s no longer a primary discovery tool, but it can still help with local visibility and citations, especially for service searches. (Note that Yellow Pages Directory Inc. is a separate, unaffiliated business directory platform that can serve as a supplemental citation source.)
How to optimize directory listings for maximum impact
Optimizing your directory listings goes beyond adding your name. Focus on NAP (name, address and phone number) consistency, complete profiles, strong visuals and thoughtful keyword use to improve your online brand awareness and credibility. Here are some tips:
Maintain consistent NAP information across all directories.
NAP consistency is the foundation of effective directory listings. Your brand name, address and phone number should match exactly across platforms so search engines can verify your information and customers can trust it.
“Something that’s often overlooked is keeping on top of NAP,” said Karl Blaza, founder of the digital marketing company G10 Digital. “It’s important that these are consistent across the internet, so update them across listings if they ever change. If it is too time-consuming or you’re unsure where you’re listed, you can hire companies to do it on your behalf.”
Complete and regularly update your business profiles.
Complete profiles tend to perform better than bare-bones listings. Profiles with current photos, accurate hours and a website link can build trust and drive more clicks than incomplete entries.
Regular updates also signal that your business is active. Blaza suggested going beyond basic information: “If a listing drives traffic, keep it updated with your latest products or case studies, and encourage reviews,” Blaza advised. “A well-looked-after listing will stand out compared to a poorly maintained one.”
Include high-quality visual content.
Photos and videos can make your listings more engaging and help potential customers understand what you offer. Video content marketing, in particular, can boost visibility and trust by showing your products, services and team in action. Add images and short videos of your location, offerings and staff so customers know what to expect before they reach out.
Strategically integrate relevant keywords.
Use service and location keywords in your business description, but write for people first. A clear, natural description helps customers quickly understand what you do and can also improve how your listing shows up in directory searches.
Step-by-step listing checklist
You might already have directory profiles you didn’t create yourself. Some platforms publish placeholder listings automatically, which means you can claim the page and fix the details rather than building one from the ground up. If you haven’t done that yet, the process is usually simple.
“Businesses can create free accounts and list their business on free listing websites by providing information such as their name, website, address, phone number and social media handles,” explained Shraddha Mehta, founder of the digital marketing agency Skysail Digital. “Typically, most websites require a phone number to validate, while some ask for a video record to prove the existence and legitimacy of a business.”
This checklist can help you keep your business information consistent and accurate across platforms.
- Claim your business page or create a new profile on each priority directory.
- Verify ownership using the platform’s process (often a phone call, postcard or video upload).
- Enter complete NAP information using identical formatting across all platforms.
- Add your website URL and current business hours.
- Write a clear business description that naturally includes your services and location.
- Upload high-quality photos of your business, products, services and team.
- Choose business categories that accurately reflect what you offer.
- Include additional contact information, such as email addresses and social media accounts.
- Add attributes like accepted payment methods, accessibility features or certifications.
- Monitor and respond to customer reviews to maintain engagement and reputation.
- Update listings promptly when any business information changes.
Track performance to see which platforms drive the most traffic and leads.
Common mistakes that weaken your listings
Even small missteps can undermine your business directory listing strategy. Watch out for these common issues:
- Inconsistent NAP information: Your business name, address and phone number should match exactly across every directory. Even minor formatting differences can confuse search engines and customers. “Businesses should make sure their information is accurate and update it over time as it changes or evolves,” Mehta said. “If you rebrand, move locations or launch a new website, you must push those changes to every directory immediately.”
- Duplicate or unverified listings: Multiple profiles for the same business location can split your online authority and hurt local search visibility. Claim and verify any listings you find to keep your presence consolidated.
- Incomplete profiles: Listings without business hours, photos or descriptions tend to get fewer views and interactions. A complete profile builds trust and makes it easier for customers to take the next step.
- Ignoring reviews: Unanswered negative reviews can signal poor customer service, while not encouraging positive reviews means missing credibility-building opportunities. Responding to all online reviews shows you’re engaged and attentive.
- Inconsistent business categories: Different platforms offer different category options, but your core services should be consistent. Accurate categories help customers (and search engines) better understand what you do.
- A mobile-unfriendly website: Many customers find directories on their phones and click through to your site. A mobile-friendly website is critical. If your website isn’t mobile-friendly, you’re likely losing potential leads before they convert.
Comparison table of top free directories
The table below compares several widely used free directories, though many other platforms on the full list can also be useful depending on your industry.
| Directory | Primary impact | Ideal use case | Ease of setup |
|---|---|---|---|
| Google Business Profile | Highest local search visibility | All businesses with physical locations or service areas | Easy; requires verification |
| Yelp | Customer reviews and discovery | Consumer-facing businesses | Moderate; detailed profile setup |
| Bing Places | Microsoft ecosystem visibility | Businesses seeking broader search visibility beyond Google | Easy; similar to Google |
| Apple Business Connect | iOS and Mac user visibility | Businesses targeting Apple Maps and Siri users | Easy; Apple ID required |
| LinkedIn (company page) | B2B networking and credibility | Professional services and B2B companies | Moderate; requires company page |
| Better Business Bureau | Trust and credibility signals | Service businesses needing reputation validation | Moderate; verification process |
| Social media marketing integration | Consumer businesses with a social media presence | Easy; business page creation | |
| Tripadvisor | Travel and hospitality reviews | Restaurants, hotels and attractions | Easy; business account setup |
Why free business listings matter today
Business listings still matter for local search. BrightLocal’s 2025 survey (cited earlier) shows that 83 percent of consumers use Google to evaluate local businesses, which is why showing up in directories can influence whether someone calls, visits or clicks through to your site.
Free listings can help your business:
- Build local search credibility: Listings give search engines consistent details about your business, which makes it easier for them to verify your location and contact information.
- Increase visibility and trust: Profiles on reputable directories make it easier for customers to find, compare and contact your business.
- Reach customers wherever they search: Consistent information across platforms ensures your business shows up in search engines, maps and directory results.
- Support AI and voice search discovery: Directory data also helps voice assistants and AI search tools surface local businesses in results.
Think of free online listings as digital signposts; every accurate profile makes it easier for customers to find and trust your business.
FAQs on business listings
Skye Schooley contributed to this article. Source interviews were conducted for a previous version of this article.
