Our free membership, business.com+, takes the pain out of choosing new business services.
Learn More
BDC Hamburger Icon

Menu

Close
BDC Logo
Search Icon
Search Icon
Advertising Disclosure
Close
Advertising Disclosure

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing thousands of hours each year in this process.

As a business, we need to generate revenue to sustain our content. We have financial relationships with some companies we cover, earning commissions when readers purchase from our partners or share information about their needs. These relationships do not dictate our advice and recommendations. Our editorial team independently evaluates and recommends products and services based on their research and expertise. Learn more about our process and partners here.

How Much Does It Cost to Build a Website?

Discover what it really costs to build a website in 2025 with a full breakdown of every key expense.

Amanda Clark headshot
Written by: Amanda Hoffman, Senior WriterUpdated Jun 11, 2025
Business.com earns commissions from some listed providers. Editorial Guidelines.
Table Of Contents Icon

Table of Contents

Open row

Whether you’re launching a blog, setting up an online store or simply creating an online presence for your business, knowing the costs involved is crucial for planning, execution and upkeep. Website pricing can vary widely depending on your goals, tools and how hands-on you want to be while managing it. Building a website can cost as little as a few dollars a month or soar into the thousands.

We’ll take a look at real-world price averages for different types of websites, share what goes into building one, and examine hidden costs and shortcuts to help you make the most informed decisions possible when creating this valuable business tool.

How much does a website cost in 2025? 

The average cost to build a website can range from about $100 for a basic personal blog to $20,000 or more for a custom, accessible e-commerce site. Small businesses can expect to spend between $500 and $3,000, while larger businesses may spend between $3,000 and $5,000. The price depends on the features you need, the site’s complexity and whether you use a website builder or hire an agency.

Here’s a breakdown of average website costs by type and additional pricing components.

Type of website

Website builder monthly costs

Customized domain and advanced features per month

Outsourcing to a web designer

Personal blog

$0 to $200 

$25 to $50

$15 to $1,000+

E-commerce store

$0 to $200 

$35 to $65

$25 to $5,000+

Portfolio website

$0 to $200 

$25 to $50

$15 to $1,000+

Event service site

$0 to $200 

$25 to $50

$15 to $1,000+

What goes into building a website?

Creating a website involves several components that vary depending on your site’s purpose and complexity, including acquiring a domain name, managing ongoing e-commerce website security and hiring one of the best website builders and design services. When forecasting costs, you’ll need to account for both upfront and ongoing services.

Below is a breakdown of standard elements required to build a professional website, including costs and crucial considerations. 

Component

What it is

Average cost

Additional considerations

Website design and interface

Layout, colors, branding and user experience

$0 to $10,000 (may include an additional one-time fee)

Templates are generally more affordable, while custom designs tend to cost more

Development

Turning the design into a functional website

DIY as low as $200; professional fees can range from $15 to $30 an hour

Custom or interactive sites will cost more

Maintenance

Ongoing updates and bug fixes

$50 to $2,000 per month; as low as $17 per year if included in a website-builder plan

Can be part of a package or purchased as an add-on

Domain name

Your site’s address (e.g., yoursite.com)

$1 to $1,000+ per year

Premium domains, or sites that end in .com, .org or .net,  can cost more

SSL certificate

Security for encrypted data (HTTPS)

$0 to $100 per year

Free certificates often need to be renewed every 90 days; some are included in the hosting provider’s packages, while others require an additional fee

Web hosting

Server storage for your website

Less than $5 to $250 per month

Shared hosting is the most affordable option, while dedicated hosting is more expensive

Web security

Malware scanning, firewalls, backups

$5 per month to $100 per year

Often bundled with hosting plans or as a plug-in

Content management system (CMS)

A software application or platform that allows users to create, manage and modify content

$0 to over $150 per month

May require payment for licensing or subscription fees; you won’t need extensive technical knowledge or coding skills

TipBottom line
Don’t forget to make your website mobile-friendly when planning your design. According to Statista, over half of all website traffic comes from mobile devices.

Is it better to use a website builder or an agency?

Website builders such as Wix, Squarespace and Shopify offer all-in-one solutions that are ideal for beginners or those on a tight budget. They often include hosting, templates and drag-and-drop tools, with costs ranging from $0 to less than $160 per month. Builders are fast, easy and affordable.

Samantha Nardelli, founder and chief marketing officer of Shanty Town Design, said, however, that although they’re convenient, builders often offer limited flexibility. “Builders have way less customization options because you’re editing straight code,” Nardelli said. “All builders still have a little bit of a way to go when it comes to accessibility.”

In contrast, hiring a web design agency offers fully customized websites tailored to your brand and functionality needs. Agencies can charge between $3,000 and over $10,000, depending on the complexity of your site. They provide professional design, development and ongoing support, which is ideal for businesses that require scalability or specialized features. Agencies typically employ web designers, web developers, and UX and SEO specialists with industry expertise.

Here’s a quick breakdown:

  • When to DIY: Use a website builder if you’re a small business, blogger or portfolio creator who needs a quick, budget-friendly solution.
  • When to hire professional help: Use an agency if you need a high-performing, unique business site with advanced features or long-term growth plans. Agencies are also ideal if you prefer to be less hands-on.

Balancing DIY and agency help

According to Nardelli, a combination of DIY and agency support can be ideal for clients who want some control without having to manage everything themselves. “There are three different levels,” Nardelli said. “It’s full control, no control and then somewhere in the middle.”

Clients with fast-moving needs, for example, may want the ability to make quick edits on their own. “They’ll likely want some level of edit access,” Nardelli said. Others prefer to stay completely out of the backend system and lean on agencies to execute their vision. These clients often know what they want to say and how they want to present it, but they don’t want to deal with editing the backend of a site. 

The best setup for your business depends on how hands-on you want to be and how much time and expertise you can devote to managing your website.

FYIDid you know
If you’re going the DIY route, be sure to follow expert web design tips, such as using a clean layout and clear navigation, and avoid common website design mistakes that can hurt conversions, such as cluttered pages or hard-to-read fonts.

Are there any hidden costs to building a website?

Many website costs aren’t immediately apparent, but they can significantly impact your budget over time. Nardelli noted, for example, that agencies may charge separately for their time, the website design itself and any plug-ins or add-ons. Hidden fees can also be an issue with DIY website builders, where a seemingly affordable plan may come with surprise costs.

“[They may] tack on those bigger fees over time, or they’re constantly trying to upsell you and say something like, ‘You need to pay for this type of performance or this SEO add-on’,” Nardelli said. “And more often than not, they’re not really necessary. They’re just a sales tactic.”

Nardelli also pointed out that businesses should watch for font and image licensing fees, plug-in subscriptions and ongoing maintenance bills, which aren’t always included in flat-rate pricing.

Common hidden website-building costs

Hidden expenses often pop up after a site is live, especially when you’re trying to boost visibility, track user behavior, create an SEO strategy or add new features. Here’s a look at some of the most common hidden costs to be aware of.

Expense

What it is

Average cost

Marketing and SEO

Advertising on social media and other platforms, and optimizing your site for search engines using technical SEO strategies

$500 to $3,000 a month

Email hosting

A professional email address using your domain name

$1 to $15 per user per month

Plug-ins and add-ons

Features such as live chat, enhanced checkout or extra e-commerce tools that extend site functionality

$0 to $10 per month with possible annual options around $300

Backup services

Daily automated backups and extended retention to protect your data

Less than $5 to $100 per month

Stock photos

One-time fees for licensed images and stock photos used in your design 

$0 to $15 per stock image

Did You Know?Did you know
Add-ons can add up, but they’re often worth the investment to help you create a great customer experience. For example, 45 percent of U.S. consumers appreciate that chatbots answer their questions immediately.

Are there cheap ways to build a website?

If you’re on a budget, there are several ways to keep website costs low without sacrificing essential functionality. For example: 

  • Use free or low-cost website builders such as WordPress, Wix or Squarespace’s base plans.
  • Opt for website builders that offer free themes and plug-ins to reduce development costs. 
  • Look for a hosting service that bundles a domain, SSL certificate and email hosting.

Nardelli noted that although Squarespace is an affordable way to build a website, some users may find it a bit technical. If you’re not especially tech-savvy, she suggests using an agency or choosing user-friendly builders such as Wix or WordPress, which offer cost-effective and accessible options.

You can also cut costs by writing your own content, using your own images and holding off on paid marketing tools. You may sacrifice some customization, but you can still launch a functional, professional-looking website for under $200. As your needs and budget grow, you can always scale up gradually.

Did you find this content helpful?
Verified CheckThank you for your feedback!
Amanda Clark headshot
Written by: Amanda Hoffman, Senior Writer
Amanda Hoffman provides business advice for entrepreneurs and other business professionals managing organizations. She specializes in sharing the strategies and resources needed to operate a thriving business amidst today's competitive job market and ever-changing technological landscape. At business.com, Hoffman covers a variety of HR topics, including onboarding, leadership and management theories, while also branching into other business areas, like e-commerce. Hoffman holds a bachelor's degree in journalism and media studies from Rutgers University. Her skill set, which ranges from managing teams to data entry to event assistance, has been enlisted by CNN, The Associated Press and other notable outlets.