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You Can Do It: How to Start a Business Without a Loan

You don’t have to go into debt to start a small business. Here’s how to do it without a loan.

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Written by: Donna Fuscaldo, Senior AnalystUpdated Nov 10, 2025
Sandra Mardenfeld,Contributing Writer
Business.com earns commissions from some listed providers. Editorial Guidelines.
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While traditional business loans remain common, the majority of entrepreneurs fund their ventures through alternative means. For example, many startups are funded through the owners’ assets, according to the Small Business Credit Survey, with 80 percent of employer companies and 76 percent of nonemployer businesses using personal savings for capital.

That’s good news for the small business owners who don’t want to take on debt to start their business. By utilizing personal savings, getting funds from your friends or family, and other means, you can ensure your business gets launched without loans. Here’s how to start a business without borrowing.

Editor’s note: Looking for a loan for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

How to start a business without a loan

There are several strategies you can use to secure the capital needed for your enterprise without taking on debt.

Start out part time.

Launching a business while maintaining your current employment might seem challenging, but it’s a proven strategy for minimizing financial risk. This approach allows you to validate your business concept and build initial revenue streams without sacrificing your primary income. By dedicating evenings, weekends and vacation days to your venture, you can establish a solid foundation before transitioning to full-time entrepreneurship.

Minimize expenses.

Whether a startup is funded by a loan or self-funded, beginning slowly and spending only on the necessities will make financial sense until the business gains momentum. For instance, you could run the business out of your home for a year or so rather than renting office space. Leveraging digital tools, purchasing used equipment and using free sources to market your brand or product are proven methods to control costs while building your brand.

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To run a lean business, small business owners need to focus on cash flow management.

If traditional overhead costs seem prohibitive, consider these alternatives:

  • Use coworking spaces with flexible membership options.
  • Book conference rooms on-demand through platforms like LiquidSpace or Peerspace.
  • Hire temporary staff or freelancers rather than full-time employees.
  • Outsource tasks based on affordability and the nature of the work.
  • Build an e-commerce presence before investing in physical retail space.

Seek funding from family and friends.

While approaching your personal network for funding requires careful consideration, it remains one of the most accessible funding sources for new entrepreneurs. Remember to have the details of your business idea and projections for the current and next year in place. Having these figures handy can help you gain confidence and ensure that your pitch will be perfect for sourcing funding from family and friends. 

Find a partner or investor.

Strategic partnerships can provide both financial resources and complementary expertise. A co-founder might contribute specialized skills in areas like technology development, marketing strategy or financial management. Angel investors, on the other hand, can provide funding while allowing you to maintain operational control, though they typically seek equity stakes ranging from 10 to 25 percent.

FYIDid you know
If you are considering a private investor, be aware of the potential drawbacks. An investor may want equity in the company plus a say in operations. Before you pursue an investor, make sure you are willing to give those up.

Reinvest profits.

Building your business through profit reinvestment creates a sustainable growth model without taking on debt. This approach requires discipline but ensures that every dollar earned strengthens your company’s foundation. Consider getting expert investment advice to ensure that excess funds are invested correctly so you can reap their rewards.

Think of low-investment business ideas.

Instead of launching a business that requires a huge upfront investment, maybe you could start a service-oriented company, consultancy, freelance-based company, outsourcing company or brokerage. Explore some low-cost business ideas before you plunge into one that will instantly break your budget. 

Consider crowdfunding or equity.

Instead of looking for funds from a single source, you can opt for crowdfunding. You can offer returns to people who invest in your business and ensure that your business idea does not die. Most of the sites that allow crowdfunding expect some percentage in return as equity, while some seek other rewards.

Bottom LineBottom line
There are several ways to launch a business without a loan, including minimizing expenses; crowdfunding; and securing funds from an investor, family or friends.

When does it make sense to start a business without a loan?

Bootstrapping offers significant advantages for entrepreneurs who prioritize financial independence and sustainable growth. Without loan obligations, you retain complete control over business decisions and can reinvest all profits directly into operations and expansion. For business owners who want to grow slowly and stay small for a while, using personal capital or other funding sources makes a lot of sense.

When a business loan is a better alternative

Small business owners who are in fast-growth mode or want to take advantage of an opportunity but do not have the cash on hand can benefit from business loans and alternative financing. When you use your own cash or an investor’s money, you may have to operate on a tight budget that precludes you from chasing growth. When interest rates are low, business loans can be an affordable way to bankroll growth. 

Business loans can also be a viable way to cover the cost of expensive equipment or real estate. The Small Business Administration offers business loans with low interest rates and repayment terms up to 30 years, making the payments very affordable. 

Did You Know?Did you know
When researching the best business loans, we found several lenders that provide affordable loans with flexible terms. Learn more about top lenders in our SBG Funding review and our Rapid Finance review.

Remain open to other funding options

Even if you’ve chosen to bootstrap, stay open to outside funding sources. You don’t want to miss out on opportunities to grow or boost your business with other creative minds. 

Starting a business without loans requires creativity, discipline and strategic planning, but every year entrepreneurs prove it’s achievable. The key lies in matching your funding approach to your business model, objectives and risk tolerance. Whether through personal savings, strategic partnerships or funding platforms, the path to debt-free entrepreneurship remains open to those willing to pursue it.

Kimberlee Leonard and Mehul Rajput contributed to the reporting and writing in this article.

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Written by: Donna Fuscaldo, Senior Analyst
Donna Fuscaldo, who has 25 years of experience navigating the convergence of business, finance, and technology, is a trusted advisor to small business owners. Her expertise in business borrowing, funding, and investment strategies equips her to provide reliable counsel on everything from business loans to accounting and retirement benefits. At business.com, Fuscaldo covers business grants and other financing options, business credit cards and retirement funds. Her analysis has also graced publications like The Wall Street Journal, Dow Jones Newswires, Bankrate, Investopedia, Motley Fool, Fox Business and AARP, solidifying her authority in the field. Beyond her contributions to the financial landscape, Fuscaldo also lends her wisdom on employment matters, with her expertise sought after by platforms like Glassdoor and others. Armed with a bachelor's degree in communication arts and journalism, Fuscaldo has the unique ability to simplify complex business and career-related topics into actionable insights. This makes her a valuable resource for professionals seeking practical solutions in today's dynamic business environment. Armed with a bachelor's degree in communication arts and journalism, Fuscaldo has the unique ability to simplify complex business and career-related topics into actionable insights. This makes her a valuable resource for professionals seeking practical solutions in today's dynamic business environment.